Rudy Project Unveils the Rebel: A Breakthrough in Road Helmet Design

June 20, 2024

San Clemente, CA, June 20, 2024 /ENDURANCE SPORTSWIRE/ – Rudy Project, renowned Italian creators of sports performance eyewear and helmets, is proud to announce the launch of the Rebel, a revolutionary road helmet that sets new standards in safety, sustainability, and performance. The Rebel is meticulously engineered to offer unmatched protection, comfort, and style for cyclists around the globe.

Chris Lupo, director of sports marketing at Rudy Project North America, remarked, “The Rebel is a testament to our unwavering commitment to innovation and safety. We’ve integrated the latest technology and materials to create a helmet that offers superior protection, incredible comfort, and a sustainable choice for our customers.”

The Rebel incorporates cutting-edge carbon fiber panels, providing stronger structural reinforcement with less polystyrene (foam). This innovative design results in a helmet that is not only lighter and less bulky but also boasts larger vents for superior airflow, all without compromising on safety. The Rebel surpasses rigorous RP Rotational Impact Testing, offering protection that exceeds both CPSC and CE/EN 1078 safety standards. This ensures cyclists are safeguarded against both direct and rotational impacts, offering peace of mind on every ride.

In line with Rudy Project’s dedication to environmental responsibility, the Rebel is crafted from recycled polycarbonate, with straps and padding made from recycled materials. This commitment to sustainability ensures that the Rebel not only protects riders but also the planet.

Weighing just 249 grams in the S/M size, the Rebel features carbon fiber inserts, enhancing structural strength while minimizing weight. Cyclists will appreciate the new ergo divider for unparalleled strap comfort and the Fidlock magnetic buckle system for easy and secure fastening. With 22 strategically placed vents, the Rebel guarantees maximum airflow, keeping riders cool even in the most demanding conditions. The bugstop net and additional conventional padding ensure both comfort and versatility, while the airframe at the front promotes optimal thermoregulation.

The Rebel is available online at https://www.rudyprojectna.com/ in two sizes (S/M and L) and in two sleek colors: white matte and black matte. This helmet is poised to become the go-to choice for cyclists who seek the best in safety, sustainability, and performance.

About Rudy Project

Since 1985, Rudy Project has been synonymous with the highest quality Italian sports performance sunglasses and prescription eyewear. Founded by Rudy Barbazza in Treviso, Italy, the brand has continuously pushed the boundaries of sports optics and bike helmet innovation for over three decades.


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