May 13, 2020

100%® is #100PercentTogether with the Outdoor Industry

SAN DIEGO, California – May 13, 2020 – 100%®, the San Diego-based sports performance company, continues to give back to those in need during this pandemic, announcing today that it will donate 20 percent of online sales proceeds throughout the month of May to the Outdoor Foundation, the giving arm...

May 13, 2020

Organizing a Virtual Event? You need maps.

With more and more events being cancelled due to the COVID-19 pandemic, more and more event directors are attempting to replace them with virtual events. From 5ks to running across states and cycling around lakes, most of these events look the same with static online leaderboards and some social media...

May 12, 2020

Wiley X® Donates More Than 30,000 Pieces of PPE to Battle COVID-19

Livermore, CA (May 12, 2020) - Wiley X®, the leading premium protective eyewear brand to various retail, safety and government markets, is hard at work creating and distributing personal protective equipment (PPE) to protect those on the front lines of the COVID-19 pandemic. With more than 30 years of experience designing...

May 12, 2020

AthleteIQ Has a Plan to Save Athletic Businesses

San Francisco, CA, May 12, 2020 – Today, AthleteIQ by Unboxed is announcing it will be covering the cost for businesses that use their virtual athlete loyalty programs through the end of the year in response to the COVID-19 pandemic. The global COVID-19 pandemic has resulted in massive disruptions across...

May 11, 2020

On a lighter note: This quarantine cans-as-dumbbell device turns your food hoarding into gains

In an effort to curb the cost, hassle, and environmental effect of the the new rush to buy home exercise equipment, one innovator has created a device that makes Campbell’s soup the center of your (very light weight) workout. Read more on Fast Company.

May 7, 2020

Balega Partners with Marathon Sports to Support Food Banks in New England

DURHAM, N.C. — Balega International, a leading sock brand in the run specialty market, is partnering with New England-area run specialty retailer, Marathon Sports, to support essential workers in New England area food banks amid the COVID-19 pandemic. Balega and Marathon Sports will donate and distribute a total of 1,000 pairs...

May 7, 2020

The RunnerBox and The RiderBox Launch US Ambassador Program

The RunnerBox and The RiderBox are proud to announce the opening of the application process for the 2020 Ambassador program. Applications will be accepted for one week, from Thursday, May 7th until Friday, May 15th. Ambassadors will work with the RB Team to help inspire and motivate outdoor enthusiasts through...

May 6, 2020

QR Debuts New Bike Series with the Introduction of its SRfive Aero Road Bike

Chattanooga, TN (May 6, 2020) – American Bicycle Group (ABG), manufacturer of high-performance bicycles - Quintana Roo (QR), Litespeed (LS) and Ocoee - today announced the debut of the Quintana Roo SR series of road bikes, and with it unveils its new model: the SRfive aero road bike. Designed, engineered...

May 6, 2020

Show Mom Some Love Special Edition RunnerBox, a collab between The RunnerBox + Another Mother Runner

The RunnerBox, the leading provider of athletic gift boxes, has successfully partnered with Another Mother Runner several times, and they are back at it again with this appropriately themed box, “Show Mom Some Love.” “Our past collaborations with AMR have been huge successes and sold out in a matter of...

May 6, 2020

BibBoards Inc. Inducts Ed Zuckerberg to advisory board

San Ramon, CA, USA – BibBoards Inc. is an innovative company that was established in 2017 to manufacture fasteners—BibBoards®—is a smart and environmental-friendly replacement for safety pins. Currently, in the wake of Coronavirus pandemic, after customer feedback, the company decided to share with consumers how to use BibBoards® as “4Ears”to...

May 5, 2020

RunSignup Releases Stage 1 of Virtual Challenge Events

Moorestown, NJ – RunSignup, the leading technology provider for US races, has released a new Virtual Challenge capability to help race organizers and nonprofits offer long-term challenges to keep their community engaged from a distance. This initial release allows participants to submit results to challenges for automatic tabulation, with more...

May 5, 2020

Hutchinson Tires Releases New Gravel Tire: The Touareg

MONTARGIS, FRANCE, May 5th, 2020 — Hutchinson Tires (manufacturing bicycle tires since 1890) is proud to release The Touareg - the latest addition to their gravel/cyclocross range. Whether you're racing or planning an epic adventure, Hutchinson’s goal was to develop a gravel tire with maximum versatility. Merging the best of...

May 4, 2020

Nike delivers its first-ever indoor cycling shoe

With people forced to workout indoors to stay in shape, Nike revealed its first-ever shoe specific to indoor cycling: the SuperRep Cycle. Check all the details on Footwear News.

May 4, 2020

iFit Interactive Fitness Donates One Million Masks to State of Utah

(Logan, UT) - May 4, 2020 — iFit, the leader in interactive connected fitness technology, announces the donation of one million medical-grade surgical masks to the State of Utah. “We’re proud to have iFit Interactive Fitness headquartered in Utah, and I sincerely appreciate iFit’s ability and desire to be part...

May 4, 2020

Documenting the Anthropocene

This Fall/Winter ’20, icebreaker has created a collection in partnership with artist Justin Brice Guariglia. The New Zealand-based apparel brand, a leader in sustainable clothing, is celebrating its 25th anniversary in 2020. The brand believes that nature provides the answers, and for 25 years has developed clothing based on natural fibers...

May 4, 2020

PhytoLyte™: A Premium ‘Brain Boosting’ Hydration Workhorse

Scottsdale, Arizona-( May 4, 2020) – MOXiLIFE™ Nutrition introduces a recently discovered ‘brain boosting’ bonus to PhytoLyte™  Watermelon Cucumber drink for both male and female Ironman triathletes and more specifically for expecting female athletes. The research shows the nutrient; choline, not only enhances and optimizes cellular hydration, it is also...

May 1, 2020

TerraTrike debuts the all-new Rambler – a wider tracking, more capable gravel adventure trike

GRAND RAPIDS, Mich. — From your favorite paved trail to a variety of terrains, the new Rambler by TerraTrike is the fastest, most capable and comfortable all road trike ever made. The new Rambler gets a more athletic stance to improve stability and dynamic handling over mixed surfaces. The frame is...

May 1, 2020

Alanic Launches 7-7-7 PPE Program Successfully

Established in 2006, and owned by Dioz Group, Alanic Activewear is one of the fastest growing running and endurance clothing brands used all around the world by more than 20,000 Races. Alanic wants to help the running community take extra precaution in what used to be simple everyday activities. We understand...

April 30, 2020

Electrolit Donates Over Half a Million Dollars of Hydration Beverages to Frontline COVID-19 Workers

CERRITOS, Calif. (April 30, 2020) – The makers of Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announced today that they have donated over $570k in hydration beverages to frontline COVID-19 workers. The donation will be distributed to hospitals throughout New York, California and...

April 30, 2020

Liv Cycling Introduces New Liv Rev Pro Helmet

NEWBURY PARK, Calif. (April 30, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced the new high performance Liv Rev Pro Helmet, designed for road, gravel, CX and cross country cyclists seeking ultra-light weight with optimal ventilation, safety and comfort. The Liv Rev Pro...

April 30, 2020

CAKE Delivers Its First Production Series Ösa

(Stockholm, Sweden – April 30, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the delivery of the first production series of its utility motorbike platform, Ösa. Delivery has started in the United States with Europe, Asia-Pacific, and other global markets starting deliver in the...

April 29, 2020

First Responders Fueled by GU Energy Labs Donations

Berkeley, Calif. — April 29, 2020 — GU Energy Labs has donated more than 65,000 product packages to more than 175 hospitals, medical care facilities, fire departments, police departments and other first responders across the country that are going above and beyond to keep our community safe and save lives...

April 29, 2020

PEAR Sports® Announces a Smart, Affordable Digital Coaching App for Personal Trainers

NEWPORT BEACH, CA - PEAR Sports®, creators of the PEAR Health & Fitness Platform™ that delivers smart digital coaching technology, has launched PEAR Pro Trainer™. Pro Trainer is a powerful platform that provides all the tools needed for personal trainers to create dynamic video and audio workouts with 1:1 human...

April 29, 2020

CHALLENGENORTHAMERICA, USA Triathlon and The Professional Triathletes Organisation To Partner at Iconic CHALLENGEDAYTONA Race in December

Daytona Beach and Colorado Springs, USA and London, England – It was announced today that USA Triathlon and the Professional Triathletes Organisation have joined forces with CHALLENGENORTHAMERICA to be part of its iconic CHALLENGEDAYTONA race at Daytona International Speedway on December 4th, 5th and 6th.  The three-day triathlon festival will...

April 29, 2020

PitFit Training Announces Exclusive Partnership with INFINIT Nutrition

Indianapolis, IN April 29, 2020 — PitFit Training, the industry leader in the development and implementation of motorsports-specific human performance racing and training and INFINIT Nutrition, the original custom nutrition company, are excited to announce their official partnership. Working hand-in-hand, the two companies are determined to make the racing experience...