March 31, 2020

Run Local Diversifies Virtual Opportunities and Supports Community

San Jose, Calif. (March 31, 2020) – In the wake of California's shelter-in-place orders due to the spread of COVID-19, Run Local has taken a two-pronged approach to supporting its community. The first is providing new, virtual outlets for its community to continue to be engaged from home and the...

March 31, 2020

INFINIT Enters Wellness Nutrition Market with New :RESTORE Product Line

Cincinnati, OH March 31, 2020 — After years of research and development, innovative nutrition company, INFINIT Nutrition, has unveiled a new company and product line dedicated to serving the health and wellness nutrition market. Developed by INFINIT’s team of doctors, dietitians and sports nutrition experts, :RESTORE™ by INFINIT Wellness is...

March 30, 2020

New Balance will make protective face mask prototypes in its Massachusetts factory amid the coronavirus crisis

New Balance has created some of its most coveted sneakers in its Lawrence, Mass., manufacturing facility. Now, the company is preparing to produce face masks. See their prototype on Footwear News.

March 30, 2020

Lake & Trail From New Holland Brewing Returns for Second Release

Holland, MI, March 30, 2020 -- New Holland Brewing, craft brewery and distillery based in Holland, MI, is proud to announce the return of Lake & Trail Lager to its delicious quiver of beers. Lake & Trail, is a crisp, light copper style lager that features a slightly malty finish....

March 27, 2020

WORLD PREMIERE: THE SWISS DIGITAL 5 – Digital pro cycling race of the Tour de Suisse

Due to the coronavirus pandemic, the sporting world has ground to a halt. The prestigious spring classics and the Giro d'Italia are being postponed or cancelled. Of course, in this serious situation, the priority is to contain the virus and keep the population healthy. There have not been months without...

March 27, 2020

MYLAPS launches new chip without subscription

Despite uncertain times in many regions of the world, MYLAPS keeps on innovating. Today the latest addition to the ProChip product line was launched: the ProChip Timer Go, a brand new ProChip without subscription and for timers only.  The yellow ProChip Timer Go is developed as the out-of-the-box transponder solution...

March 27, 2020

Race Roster, ASICS, and the Runkeeper™ app team up to offer a more rewarding virtual experience

London, ON — As part of Race Roster’s ongoing effort to support thousands of running events and millions of runners, Race Roster, ASICS and the Runkeeper™ app have teamed up to offer an even more engaging and rewarding virtual event experience. By working together, they are building technology that will...

March 26, 2020

A Guide for Switching Your Event to a Virtual Race

COVID-19 is spreading, forcing event organizers around the world to take measures to protect their communities. Whether or not the virus has affected your area yet, you’re probably at least planning for what you will do if it becomes unsafe to hold your race on its scheduled date. While postponement...

March 25, 2020

The Sufferfest and Wahoo Go “All In” on New Indoor Training Plans

ATLANTA, March 25, 2020 - The Sufferfest, a comprehensive training platform for time-crunched athletes that is now part of Wahoo Fitness, today announced the release of a suite of training plans designed specifically for athletes who are staying indoors due to the current global health crisis. These four-week “All In”...

March 25, 2020

Kitsbow Partners with Local Outdoor Industry Manufacturers to Accelerate COVID-19 Face Shield Production

Old Fort, N.C. (March 25, 2020) — After pivoting its premium bike apparel production to make face masks and shields for first responders and medical providers in Western North Carolina, Kitsbow experienced unanticipated engagement from all over the U.S., with demand totaling more than 100,000 units in the first week....

March 25, 2020

In wake of COVID-19 race cancellations, Run The Edge co-founded by Olympian Adam Goucher to offer FREE virtual race options

Boulder, CO March 25, 2020 – The COVID-19 crisis has sent the world spinning with a flood of event cancellations. Nearly every running race and event scheduled this spring has been canceled or postponed. “To athletes training for races, this news can feel devastating,” said Run The Edge Co-Founder and...

March 25, 2020

Credit Union Cherry Blossom Ten Mile Run and Outside Interactive Announce Free Official 2020 Remote Participation Through a “Simulated” Race Day Experience

Washington, DC (March 25th, 2020) – Today it was announced that the Credit Union Cherry Blossom Ten Mile Run has introduced Outside Interactive’s race day simulator technology for treadmill runners as an integral component of its free virtual race offering for this year’s cancelled race due to the Covid-19 virus,...

March 24, 2020

Chrome Industries Rallies Maker Community to Aid Face Mask Production

PORTLAND, Ore. - March 24, 2020 - As reported by the NYT, CNN, and others, there’s a nationwide shortage of protective masks for healthcare professionals. With the news of doctors willing to use bandanas as protection, and an influx of requests from doctors at private practices asking for help, Chrome...

March 24, 2020

SynchroKnit Powered by Wigwam Sponsors Rambling Runner Virtual Race Series

Sheboygan, WI. (March 24, 2020) – SynchroKnit™, the technology driven brand from the sock innovators at Wigwam Mills Inc., announces that the brand is sponsoring the Rambling Runner Virtual Race Series. Race cancellations all over the globe have left runners at a standstill, so SynchroKnit wants to help people continue to move, train...

March 24, 2020

Strava releases Routes for runners and riders

With over 3 billion activities uploaded from all over the world, Strava ‘knows where athletes actually run and ride.’ The new Routes tool uses that knowledge to provide route recommendations personalized to athletes’ preferences for location, distance, surface type (pavement or dirt) and hilly or flat terrain. Read more on...

March 24, 2020

RunSignup Cancels 2020 Summer Symposium to Focus on Coronavirus Response

Moorestown, NJ – With the endurance industry facing uncertainty due to COVID-19 and related restrictions on gatherings, RunSignup has announced they will not hold a 2020 Summer Symposium. The biannual RunSignup Symposiums are an educational and networking opportunity for race directors, timers, and nonprofits; this year, RunSignup will shift their...

March 24, 2020

Final Surge Announces New Virtual Racing Service with Free Entry into Virtual 5K

Raleigh, NC – March 24, 2020 – Final Surge is announcing it’s new Virtual Racing service by giving free entry into the Final Surge Virtual 5K.  The race takes place this week on any day between Monday, March 23rd and Sunday, March 29th.  All finishers will be entered into a...

March 23, 2020

Peloton temporarily suspends sales and deliveries of its treadmill

Peloton announced that it will temporarily suspend the sale and delivery of its Tread, a treadmill with a touchscreen to stream live and on-demand classes, because the size of the machine is too big to deliver to customers while attempting to maintain physical distance during the novel coronavirus pandemic. Sales of its...

March 23, 2020

Race Roster introduces a free innovative virtual event toolkit to support industry professionals during this challenging time

London, ON - In response to the impact of COVID-19 on the global running community, Race Roster has developed a free virtual event toolkit to aid the cancellation and postponement processes of beloved running events. “In times of uncertainty, movement helps. Race Roster’s commitment is to drive well-being and support...

March 23, 2020

Cycling industry pivots to COVID-19 protective equipment production

Bike industry players, big and small, shift production to make personal protective equipment for front-line healthcare workers. Read more on VeloNews.

March 23, 2020

Orucase to produce face masks for COVID-19 battle

San Diego, CA—Orucase announces they have begun production on protective face marks to help tackle supply gaps for important protective articles. Like many other companies across different industries, Orucase has pivoted to help provided needed PPE gear to help battle the COVID-19 pandemic. Orucase, known for their innovative and award-winning...

March 23, 2020

PeopleForBikes Advocates for Bikes Amid Growing COVID-19 Disruption

BOULDER, CO (March 23, 2020) — Responding to the dramatic changes in day-to-day life caused by the spread of COVID-19, PeopleForBikes is working to support industry partners, suppliers, retailers, advocates and individual riders as they navigate a world of new rules and restrictions. “The bike industry stands with the rest...

March 23, 2020

VirtualSportsRacing.com and Wilson Endurance Sports LLC announce the World’s First Virtual Duathlon

Dallas, TX – March 23, 2020 – VirtualSportsRacing.com and Wilson Endurance Sports LLC, today announced the world’s first virtual duathlon, for beginners and experienced athletes alike, who are looking for a virtual challenge to stay healthy and competitive in this time of crisis. The international event, which is the world’s...

March 23, 2020

Endura Launches New Pro SL Bibshort

(Livingston, Scotland | March 23, 2020)World Hour Records, Aero D2Zkit, sponsorship of Movistar, the #1 ranked team for many years...even kit so fast it has been banned by the UCI. These are all testaments to Endura’s commitment to road cycling. Founded by committed TT racer Jim McFarlane and hailing from...

March 22, 2020

Race Against the Pros in ROUVY’s “Real Spring Classics” – 5-day Digital Race Series for Amateur and Professional Cyclists

March 22, 2020 - With over €1,000 of Prize Money up for grabs, professional and amateur cyclists alike will be competing virtually on real-life race courses of the canceled events. The racing scene is quiet lately with the cancellation of many events due to COVID-19 so ROUVY provides a feasible...