PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
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September 22, 2020
LeMond relaunches with two upscale, carbon fiber city e-bikes; road and gravel to come
The first two models feature carbon frames and upscale parts for the category: Shimano GRX 1x11 drivetrains, Deore XT hydraulic disk brakes and with Di2 shifting as an option. They also have carbon seatposts, integrated handlebars and stems with built-in lighting systems, Spurcycle bells and ebikemotion X35 rear hub motors...
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September 22, 2020
Tadej Pogačar and UAE Team Emirates Wins 2020 Tour de France with Stages Cycling
(Boulder, CO - September 22, 2020) StagesⓇ Cycling congratulates Tadej Pogačar on his historic Tour de France win. In his first Tour, the 21-year-old Slovenian won three stages and clinched the White Jersey for best young rider, the Polka Dot Jersey for best climber, and the Malliot Jaune for overall victory,...
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September 22, 2020
A Bright Future for Knog and Darby Communications
September 22, 2020 – Melbourne, Australia – Knog, the award-winning manufacturer of unconventional bike accessories and outdoor lighting products, is proud to announce its partnership with PR and Digital Marketing agency Darby Communications. Connected by a strong mutual relationship with Vancouver-based Eartheasy Distribution, Darby Communications will assist Knog with bolstering...
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September 22, 2020
MYLAPS launches world’s smallest timing decoder
In many countries sports events are picking up again, and with that MYLAPS keeps on innovating to offer the ultimate experience to events, timers and athletes. The sports timing company launches the world’s smallest decoder: the ProChip Smart Decoder, a light-weight decoder with the proven MYLAPS accuracy of 0,003 seconds....
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September 22, 2020
Machines For Freedom and ROKA Launch Eyewear Collab For Bike And Outdoor Pursuits
Los Angeles, Calif. (Sept 22, 2020) – Machines For Freedom®, has teamed up with ROKA, to design two pairs of versatile, innovative and stylish cycling sunglasses. Machines, the inclusive women’s cycling apparel brand and ROKA, the award-winning performance sunglass and prescription eyewear brand, joined forces to collaborate on not only a...
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September 21, 2020
Cowboy introduces free software update to detect crashes and collisions
Belgium start-up Cowboy is introducing Crash Detection – software designed to detect crashes and collisions. Using sensitive built-in sensors combined with GPS signal tracking, the bike communicates with the Cowboy app to detect a fall. Cowboy alerts the rider’s emergency contacts, to check-in and offer help, while sharing the real-time...
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September 21, 2020
California-Based Hudski Enters the Bike Market with Innovative and Versatile Sport-Utility Shredder
Sausalito, CA – September 21, 2020– Hudski, a new bike brand based in Northern California, is thrilled to announce the official launch of its lightweight and rigid frame and fork design with three unique build options. The Hudski Doggler is designed to maximize the versatility and stoke of a rigid...
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September 18, 2020
Endura Launches Improved MT500 Waterproof Range: A Force For Good
Endura introduces the fourth generation of The MT500– Undisputed King of Mountain Jackets, along with the rest of the committed, feature-packed and majorly breathable MT500 line. This much-loved bombproof kit has been redesigned in conjunction with MTB royalty– Rachel, Gee, and Dan Atherton. Also setting this latest MT500 iteration apart...
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September 18, 2020
iFit Connected Fitness Lets Cyclists Race the Tour de France via Streaming 112-Part Ride on NordicTrack and ProForm Cycles
(Logan, UT) - September 18, 2020—iFit, the patented, interactive, connected fitness technology, is now streaming the most comprehensive Tour de France ride in celebration of the 107th edition of the race. iFit members can virtually ride all 21 stages of the 2020 Tour de France course, in a whopping 112-part...
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September 17, 2020
New Salomon TV Film Tells Rich Story of American Culture Through Rickey Gates’s Cross-Country Run
OGDEN, Utah (Sept. 17, 2020) – Today, Salomon announces the release of TransAmericana, a feature-length film that follows ultrarunner Rickey Gates on his 2017 journey to run across the Continental United States. Available online and at select live events in September, TransAmericana documents Gates on his 3,700-mile journey from South...
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September 17, 2020
AI-powered weight training startup Tonal raises $110 million amid home workout boom
AI gym equipment startup Tonal nabbed a $110 million round from new and existing investors. Tonal’s $2,995 equipment, which attaches to any wall with two studs, lets bodybuilders lift up to 200 pounds in one-pound increments. Adjustable arms and 17 different sensors support over 170 leg, arm, shoulder, back, core, and chest workouts....
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September 17, 2020
Merrell and Honey Stinger Keep Runners Buzzing with New Trail Shoe Collaboration
ROCKFORD, Mich. and STEAMBOAT SPRINGS, Colo. (Sept. 17, 2020) —Merrell, the outdoor performance brand, and Honey Stinger, the honey-powered sports nutrition brand, have teamed up to create a buzzworthy new limited-edition trail running shoe. Drawing inspiration from Honey Stinger’s extensive lineup of delicious nutrition products featuring honey, the cobranded Merrell Agility...
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September 15, 2020
IZIP Partners with Cascade Bicycle Club to Provide Resources for Seattle Riders
KENT, Wash. (September 15, 2020) — IZIP, a leader in the eBike space, is excited to partner with Cascade Bicycle Club for fall 2020. Together they have created a number of resources for the wave of new bike commuters since the closing of the West Seattle Bridge. To drive awareness,...
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September 15, 2020
P3R Launches 4RUN2 Varsity to Motivate Teens to Move
PITTSBURGH (September 15, 2020) – P3R has launched a free fitness program for middle and high schoolers called 4RUN2 Varsity. Adding to P3R’s robust programming to motivate any and all to run, 4RUN2 Varsity will offer workouts and training plans for P3R’s calendar of running events that are appropriate for...
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September 15, 2020
Mountain Hardwear Launches F20 Super/DS Stretchdown Collection
Richmond, Calif. (September 15, 2020)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, launched their Fall 2020 Super/DS Stretchdown collection earlier this week. Three new styles were added to the signature line including the climb-inspired Men's and Women's Stretchdown Hybrid Hoody, along with the...
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September 15, 2020
Introducing Addaday Adaptive Learning Technology™ – A Hyper-Personalized Massage Therapy Platform That Does The Thinking For You
SANTA MONICA, Calif., Sep. 15, 2020 – Imagine if there was an intelligent massage therapy platform able to administer an automated healing protocol based on a user’s workout data, sleep and stress inputs – and learn the more it is used. In other words, a connected solution that takes the...
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September 15, 2020
Swiss Performance Running Brand ‘On’ Launches Ground-Breaking Sustainability Initiative With The Shoe You’ll Never Own
On launchesworld-firstsubscription service, Cyclon, to drive zero waste in sportswear Subscription service incentivizes customers to participate in recycling program First Cyclon offering to be fully recyclable high-performance running shoe made from bio-based materials For a deposit of $29.99, customers can sign-up for Cyclon today at on-running.com/cyclon ZURICH, Switzerland, September 15,...
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September 15, 2020
Introducing Fitbit auto-sync for Virtual Events and Challenges
More and more users prefer our automatic sync options from Garmin and Strava over manual entry. This is why we now released native integration with Fitbit. Using the Fitbit auto-sync option each activity, which is tracked with a Fitbit tracker or watch, is automatically synced with the sodisp platform. From...
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September 15, 2020
Liv Cycling Introduces Intrigue Advanced Pro 29
NEWBURY PARK, Calif. (Sept. 15, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced its new Intrigue Advanced Pro 29 trail bike featuring an Advanced-Grade Composite frame, suspension tuned specifically for women by women, 29-inch wheels and flip chip adjustable frame geometry. The Intrigue...
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September 15, 2020
athleteReg expands virtual challenge leaderboard showcasing achievements
Easthampton, MA — As the endurance space continues to evolve, virtual challenges have become the latest standard. With that, athleteReg is excited to introduce another addition to virtual challenges: interactive leaderboards. Building on an already engaging platform, challenge achievements have been given increased real estate allowing participants to see how...
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September 14, 2020
PepsiCo to launch drink to aid sleep as consumers struggle with stress
Pepsi employees came up with an idea for a beverage to help consumers de-stress and relax before bed as part of an internal competition started last year. Driftwell is an enhanced water drink that contains 200 miligrams of L-theanine and 10% of the daily value of magnesium. Read more on...
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September 14, 2020
Fitbit Receives Regulatory Clearance For ECG App To Identify Atrial Fibrillation (AFib)
Fitbit has received 510(k) clearance from the U.S. Food and Drug Administration, as well as Conformité Européenne marking in the European Union, for its electrocardiogram (ECG) app to assess heart rhythm for atrial fibrillation, a condition that affects more than 33.5 million people globally. The Fitbit ECG App will be...
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September 14, 2020
New Holland Brewing Rolls Out Iconic Dragon’s Milk Reserve For Fall Savoring
Holland, MI, Sept. 14 2020 -- As the summer of 2020 draws to a close, New Holland Brewing Co. is releasing an updated throwback Dragon’s Milk Reserve bottling for nostalgic and fall-inspired enjoyment. Available beginning in October, the final Reserve release of 2020 pairs Dragon’s Milk Bourbon Barrel-Aged Stout with...
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September 14, 2020
CamelBak® Brings Lightweight Performance to Redesigned Bike Packs for Spring 2021
PETALUMA, Calif. (Sept. 14, 2020) – CamelBak®, the global leader in award-winning personal hydration products, introduces a redesigned collection of its most popular bike packs for spring 2021 as part of its continued focus on delivering lightweight performance on the trail. Packs in the new lineup include the new Rogue™ Light,...
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September 10, 2020
PKRS.AI launches new adaptive training program, powered by artificial intelligence.
(Santa Monica, CA) PKRS.AI, the artificial intelligence-enabled holistic training platform for endurance athletes, today announced the addition of PKRS AI, a new service tier of its adaptive training program. Alongside their premium $90/month PKRS PRO offering, which involves human-led and adaptive AI coaching, the new PKRS AI $30/month subscription plan...