PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
November 14, 2025
2025 Bartlesville Turkey Trot Unveils Color-Changing Medal with Fun “Running Turkey” Motion
BARTLESVILLE, OK (November 14, 2025) /ENDURANCE SPORTSWIRE/ — The 2025 Bartlesville Turkey Trot is adding a burst of color — and personality — to its Thanksgiving celebration with a brand-new color-changing finisher medal designed and produced by X T-shirt. This year’s medal features a cheerful turkey whose tail feathers transform...
November 13, 2025
Fuelin Launches “Smart Meals,” Bringing Smarter, Easier Choices to Personalized Sports Nutrition
San Francisco, CA (November 13, 2025) /ENDURANCE SPORTSWIRE/ - Fuelin today announced the launch of Smart Meals, a breakthrough feature that closes the gap between nutrition planning and real-world eating. Powered by AI, Smart Meals instantly suggests tailored meal options based on an athlete’s available ingredients, cuisine preferences, or even...
November 13, 2025
Fleet Feet Announces Vendor Partnership with adidas Running
CARRBORO, N.C. (November 13, 2025) /ENDURANCE SPORTSWIRE/ — Fleet Feet, the largest franchisor of locally owned and operated run specialty stores in the U.S., today announced a new vendor partnership with adidas, one of the world’s most innovative and iconic running brands. Together, the two companies will inspire and empower...
November 12, 2025
Shamrock Beer Run 2026 Brings the Luck — and the Sweat — to Life with Interactive Race Shirt
INDIANAPOLIS, IN (November 12, 2025) /ENDURANCE SPORTSWIRE/ — The beloved Shamrock Beer Run 5K is back for 2026, and this year’s shirt gives runners more than just Irish pride — it brings the celebration to life. Created and produced by X T-shirt, the sweat-activated Magic Shirt reveals hidden messages as...
November 11, 2025
How Strava Traded User Goodwill for Nothing
There was a time that Strava was a well loved app, but lately it seems that the fitness app has traded user goodwill and gotten… well, nothing in return. This all came to a head most recently this fall when Strava sued Garmin then quickly backed down. For now things look like they’ve...
November 11, 2025
Triathlete Magazine Validates A2 Bikes’ Sub-$8K Professional Performance Promise with Glowing SP 1.3 Force AXS Review
PORTLAND, Ore. (November 11, 2025) /ENDURANCE SPORTSWIRE/ – A2 Bikes' commitment to democratizing high-performance triathlon equipment received strong third-party validation this week as Triathlete magazine published an extensive review praising the company's SP 1.3 SRAM Force AXS for delivering exceptional value, unmatched adjustability, and professional-grade performance at $7,273 – significantly...
November 10, 2025
IFit Expands Partnership with Samsung Health
IFit announced the next phase of its Samsung Health partnership, significantly advancing its ability to deliver personalized, immersive workout experiences. As an element of the partnership, a curated selection of IFit’s vast content library is now available directly within the Samsung Health app. The content includes instructor-led workouts across all...
November 9, 2025
Apple Fitness+ Future Uncertain: Peloton Buyout or Free Service?
Fitness+ — the company’s app-based Peloton rival — remains one of its weakest digital offerings. The $9.99-a-month service suffers from high churn and offers little revenue upside. Still, Fitness+ has enough loyalty from its small fan base that Apple can’t simply shut it down without a backlash. the5krunner.tri
November 7, 2025
Hollywood Is Making a Movie About the Badwater 135 Ultra—and of Course It’s a Horror Film
Actor Shailene Woodley will break out her running shoes for the thriller, Ultra, directed by Victoria Negri and inspired by true events from Negri’s life. Woodley, known for her roles in the Divergent series and Big Little Lies, is no stranger to the outdoors, thanks to her conservationist work and...
November 6, 2025
Garmin wins five CES 2026 Innovation Awards
OLATHE, Kan./Nov. 6, 2025/ENDURANCE SPORTSWIRE/ - Garmin (NYSE: GRMN) today announced it has been honored with five CES® 2026 Innovation Awards for groundbreaking achievements in technology across various categories. The CES Innovation Awards program, presented annually by the Consumer Technology Associations (CTA)®, recognized several Garmin smartwatches – the fēnix® 8...
