PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

October 1, 2025
Stryd and Amazfit Announce Native Integration for Power & Advanced Running Metrics
Boulder, CO (October 1, 2025) /ENDURANCE SPORTSWIRE/ – Stryd, the pioneer in running power technology, and Amazfit, a leading global smartwearables brand, announced a groundbreaking integration that delivers native and full compatibility between Stryd's running power & advanced running metrics and Amazfit smartwatches. Starting with the Amazfit Balance 2, this...
September 30, 2025
Whoop opens blood-testing service to what it says is a 350,000-person waitlist
Fitness band maker Whoop formally opened Whoop Advanced Labs for business on Tuesday. Some 350,000 people were on the waitlist after the service was previewed in May, the company told TechCrunch. TechCrunch
September 29, 2025
‘Break-Apart’ Bike Helmet Claims to Dramatically Reduce Concussion Risk: RLS Tech
For Tony White, the Chief Technology Officer of nascent helmet brand RLS, the snow globe on his desk isn’t for nostalgia. It’s a prop to explain the different forces that impact our brains in an accident. A simple up-and-down motion certainly creates a flurry of snow, but a quick rotation causes...

September 29, 2025
Altra Steps Into a New Era with Renewed Focus on Foot Health
DENVER (September 29, 2025) /ENDURANCE SPORTSWIRE/ - Altra has always been a challenger in the running shoe industry and, today, with the launch of Altra Fit, the brand continues to disrupt industry status quo. Altra Fit is the company’s first global brand platform and the start of a multi-year investment...

September 26, 2025
Notace Enters Performance Market, Unveils First Trail Running Model
Denver, Colorado — September 26, 2025 /ENDURANCE SPORTSWIRE/ - Notace, an innovative new active footwear brand grounded in the principles of natural movement and performance, proudly announces its official launch with the release of their first product: the Yama T1 trail running shoe. Designed to empower movement in its purest...

September 25, 2025
Surly Bikes Unveils Updated Straggler Gravel Bike this Season
Bloomington, Minn. (September 25, 2025) /ENDURANCE SPORTSWIRE/ - Surly Bikes, known for its quality steel bikes and parts, releases an updated Straggler gravel bike. A decade after its original launch, the new version of the Straggler emerged this week as the do-it-all gravel bike with a wider range of fitment...

September 25, 2025
Ciele Athletics Releases the Nite Rite Capsule
MONTREAL (September 25, 2025) /ENDURANCE SPORTSWIRE/ — Ciele Athletics, the performance running brand from Montreal, Canada, has released its latest capsule, Nite Rite, a six-piece assortment of men’s and women’s running apparel and headwear engineered with enhanced reflective detailing for maximum visibility during early-morning or evening runs. Designed to support...

September 25, 2025
See essential dive data at a glance with the Descent X30 large-format dive computer from Garmin
OLATHE, Kan.(September 25, 2025) /ENDURANCE SPORTSWIRE/ – Garmin (NYSE: GRMN) today announced Descent™ X30, an easy-to-read, large-format dive computer with an eco-friendly design. Featuring a vibrant 2.4-inch display and a housing and bezel made with recycled ocean-bound plastics, Descent X30 is ready for the next dive with large leakproof metal...
September 23, 2025
ASICS Outruns Rivals With Summer Fitness App Surge
Turns out it was a good summer for fitness brand ASICS. The PYMNTS.com Fitness Apps page offers a monthly ranking of smartphone Fitness Apps, assessing them based on publicly available information and exclusive app usage data, helping users identify the top performers in the market. The ranking aims to provide precise...
September 23, 2025
Wahoo patent suggests plan for new ‘side-to-side’ tilting exercise bike
Indoor riding might be about to get even more realistic, with a new Wahoo patent suggesting ‘side-to-side’ leaning might soon be a feature on an upcoming smart bike from the brand. The patent, filed earlier this year and published last month, is for an ‘exercise bike with side-to-side motion mechanism’, and appears to be an...