May 3, 2021

Brompton Bicycle Expands Product Lineup at REI with Addition of Folding Electric Bike

NEW YORK (May 3, 2021) – Brompton, the London-based manufacturer of the iconic Brompton folding bike, has expanded its product line offering in select REI stores across the U.S. today with the addition of the Brompton Electric to its in-store inventory. Along with the brand’s traditional folding bike, the Brompton...

May 3, 2021

Skratch Labs Introduces Sport Crispy Rice Cakes

Boulder, CO (May 3rd, 2021) - Skratch Labs, an innovator in performance nutrition, announces the release of a new product line, Sport Crispy Rice Cakes. Sport Crispy Rice Cakes are designed for athletes who don’t want to get weighed down by their energy food. They provide real food energy powered...

May 3, 2021

BOA Launches New Running Styles

May 3rd. 2021 - BOA is proud to announce its first capsule of new styles for both men and women in 2021. Eleven new silhouettes are launching today not only adding essential running basics, but also making merchandizing easier in-store and online. BOA has already released ten new, fully-sublimated prints...

April 30, 2021

ESW May 14, 2021 Weekly News Report

AWARDS USA Triathlon, Elk Grove Village Present 4 Star Endurance With Entrepreneur/Business Plan of the Year Award ESW USA Triathlon Announces Winners of 2020 Multisport Awards Presented by Wahoo Fitness ESW BUSINESS USA Cycling releases details of Inclusion Conference ESW TSG Consumer Partners to Sell Stake in Nuun to Nestlé Health Science Businesswire Credit Union Cherry Blossom...

April 30, 2021

DTU and RACE RESULT joining forces // Bringing back triathlon races in Germany

The German Triathlon Union (DTU) is increasing its commitment to clubs and organizers in order to make more competitions possible again this year, and at the same time to ensure the best possible health protection at the events. The DTU is now working in cooperation with RACE RESULT, who last...

April 29, 2021

The Startup that Makes Fitness a Video Game

The gaming craze and at-home fitness come together in Ergatta’s rowing machine. The connected rowing company gamifies workouts, with its machine effectively acting as a controller, allowing people to race and compete on a screen as they work out. Front Office Sports

April 29, 2021

100% Introduces the SP21 MTB Gear Collection

SAN DIEGO, Calif. – April 29, 2021 – Once again, 100% is pushing the boundaries of technical mountain-bike riding apparel with the launch of the Spring 2021 Collection. This modern-day disruptive collection intentionally balances function and design. Leading off the 2021 collection is the all-new R-Core Concept. When paired with...

April 29, 2021

Tread Labs High Performance Insole: Re-engineered and Back in Stock

WOBURN, Mass. -- Dash, Tread Labs’ high-performance insole with 100% carbon fiber arch supports are back. After working with elite cyclists and other competitive athletes, Tread Labs has re-engineered the insoles to be firmer, stronger, and more supportive. The 1.25mm thin carbon fiber arch support makes Dash the thinnest and lightest...

April 29, 2021

Aqualung Launches New Online Consumer Experience Connecting Shoppers to Local Dive Shops

VISTA, Calif. (April 29, 2021) – Aqualung, the celebrated pioneer, designer, manufacturer and distributor of dive and watersports equipment for over 75 years, is launching a new online platform in an effort to connect consumers more easily with local dive retailers. In partnership with Locally, the definitive online-to-offline platform, this...

April 29, 2021

deboer wetsuits introduces the Fjord 2.0 wetsuit

Stamford, CT; April 29, 2021. deboer wetsuits is proud to introduce the Fjord 2.0 wetsuit.  The Fjord 2.0 builds on the championship pedigree of the Fjord 1.0 to produce an even faster wetsuit.  Since the launch of the Fjord 1.0 in 2019, the development team at deboer has been testing countless iterations...