IRONMAN and Breitling Partner Together and Launch the Endurance Pro Ironman Watches

June 16, 2021

As the new Official Luxury Watch of IRONMAN, Breitling celebrates the power and stamina fueling these phenomenal sporting events with a new series of timepieces

NEW YORK, N.Y. / TAMPA, Fla. (June 16, 2021) – Breitling and IRONMAN have signed a long-term partnership and teamed up to co-design the Endurance Pro IRONMAN watches, a special series of Breitling’s ultimate athleisure watch. The result is a set of perfectly lightweight and lighthearted luxury sports watches combining high precision, innovative technology, and vibrant, colorful design. The launch features two exciting new watches: a red version available globally at all Breitling boutiques and retailers and at www.breitling.com for sports and timekeeping enthusiasts, and a black and gold piece exclusively available for IRONMAN^® race finishers. Additional models reserved for the IRONMAN community are planned for the coming months.

In 2019, Breitling and IRONMAN had already launched the highly successful Breitling Superocean IRONMAN Limited Edition. This new partnership kicks off a long-term collaboration with Breitling becoming the new Official Luxury Watch of IRONMAN.

To celebrate the partnership and offer a first look at the watches, a special event was held at the Breitling Boutique in Beverly Hills last night, co-hosted by Breitling USA President Thierry Prissert and President and CEO of The IRONMAN Group Andrew Messick. In attendance as special guests were IRONMAN Hall of Famer and 1997 IRONMAN World Champion, Heather Fuhr; IRONMAN Ambassador and the first person with Down Syndrome to finish an IRONMAN, Chris Nikic; IRONMAN Hall of Famer and the Voice of IRONMAN, Mike Reilly; and professional IRONMAN triathlete Ben Hoffman, who was also on hand to celebrate the new watches, as well as his recent partnership with Breitling as a local ambassador in the US. Since turning professional in 2007, Hoffman has won numerous IRONMAN, IRONMAN 70.3 and National Championship victories.

“IRONMAN truly reflects our core values of performance and endurance. We’ve designed this to be an ideal watch for elite athletes as well as a casual, everyday sports chronograph for active people who want that winning combination of performance and luxury,” said Breitling CEO Georges Kern.

This eye-catching watch perfectly captures the energetic and versatile spirit of the iconic IRONMAN Triathlon Series, finds Kern along with Andrew Messick, President and CEO of The IRONMAN Group.

“We’re thrilled to continue our partnership with such an exceptional and well-respected watchmaker. After the success of our collaboration in 2019, we are pleased to partner with Breitling in creating this new watch which embodies the strength and tenacity of IRONMAN triathletes,” says Messick.

#SquadOnAMission

All three members of Breitling’s Triathlon Squad have distinguished themselves in IRONMAN triathlon events around the world. German triathlete Jan Frodeno is not only a 2008 Olympic gold medalist, but also a three-time IRONMAN World Champion and a two-time IRONMAN 70.3® World Champion. In 2019, Frodeno recorded a best overall course time at the IRONMAN World Championship®, winning in 7:51:13.

Daniela Ryf, a native of Breitling’s home country of Switzerland, is a five-time IRONMAN 70.3 World Champion and four-time IRONMAN World Champion.

The third squad member is Chris “Macca” McCormack from Australia, who has claimed two IRONMAN World Championship titles – in 2007 and again in 2010. He also won the 2012 ITU Long Distance World Championships.

All three represent the best in IRONMAN triathlon racing, which brings together three disciplines into the world’s most challenging single-day races, consisting of 2.4 miles (3.8 km) of swimming, 112 miles (180 km) of cycling, and 26.2 miles (42.2 km) of running.

Ultimate Athleisure

The new Endurance Pro IRONMAN collection serves athletes as well as luxury clients looking for the ultimate athleisure timepiece.

Its 44 mm watch case is made out of Breitlight®, which is 3.3 times lighter than titanium and 5.8 times lighter than steel, but significantly harder. This exclusive high-tech material boasts exceptional resistance to scratches, traction, and corrosion. It also stands out for its anti-magnetic and anti-allergic properties, as well as its thermal stability, which gives it a warmer feel than metal.

It’s powered by the Breitling Caliber 82, a COSC-certified thermocompensated SuperQuartz™ movement that is ten times more precise than regular quartz and offers a battery life of approximately three to four years.

The bidirectional rotating bezel has engraved compass points, and the tactile molded crown provides excellent grip and maneuverability. The hour and minute hands are coated with Super-LumiNova®, making them legible even in limited lighting conditions. Along with a small-second subdial, there are 1/10th second and 30-minute chronograph counters that have also been designed for easy reading. The watch is water-resistant to 10 bar/100 meters/330 feet.

At present there are two versions available: Endurance Pro IRONMAN and Endurance Pro IRONMAN Finisher. The former comes with a red dial featuring a black inner bezel with a pulsometer scale. The watch is presented on a red rubber strap with a Breitlight® double tang-type buckle. It features a unique IRONMAN inscription instead of the Breitling inscription. The latter – black accented with gold – is targeted at athletes who’ve completed an IRONMAN event. This version will be available exclusively through IRONMAN channels, and its caseback features a special IRONMAN Finisher Series engraving.

The original Endurance Pro was inspired by the Breitling Sprint, a colorful and impressively lightweight watch from the 1970s. Its pulsometer made it ideal for athletes who wanted to monitor their heart rates.

Watch this space for news of further watches that will complete the Endurance Pro IRONMAN collection.

For more information on the IRONMAN brand and global event series, visit www.ironman.com. Media-related inquires may be directed to press@ironman.com.

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About Breitling

Since 1884, Breitling has established a global reputation for high-precision timepieces, its pioneering role in the development of the wrist chronograph, and its uncompromising commitment to design excellence. With the brand’s storied association with aviation, Breitling has shared the finest moments in humankind’s conquest of the skies. Renowned for its spirit of innovation, it has also earned a place of privilege in the worlds of science, sport, and technology. Breitling manufactures its own movements in-house and the quality of every one is – like the movements in all Breitling watches – confirmed by its status as a COSC-certified chronometer, made in Switzerland.

About  The  IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN®  Triathlon Series, the IRONMAN® 70.3®  Triathlon Series, the IRONMAN®  Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll®  Running Series, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf®, Ultra-Trail®  World Tour events including  Tarawer a Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other  multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN®  brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit  www.ironman.com.

About Advance

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education, and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit. For more information visit www.advance.com.

FACTS ABOUT THE WATCH:

ENDURANCE PRO IRONMAN

Reference: X823109A1K1S1

WATCH MOVEMENT

Caliber: Breitling Caliber 82

Diameter: 30 millimeters

Depth: 5.12 millimeters

Movement: thermocompensated SuperQuartz^TM

Battery life: approximately 3–4 years

Chronograph: 1/10th second and 30-minute counters

Display: hour, minute, second, date

Certification: COSC-certified

CASE

Material: Breitlight®

Diameter: 44 millimeters

Thickness: 12.5 millimeters

Water-resistance: up to 10 bar (100 meters)

Glass: flat sapphire, glareproofed on both sides

Caseback: solid, with screws

Crown: non–screw-locked, two gaskets

Bezel: bidirectional, compass scale

DIAL/HANDS

Red with black inner bezel with pulsometer scale, black chronograph counters, and IRONMAN® logo at 6 o’clock

Super-LumiNova® luminescent numerals, hour and minute hands

STRAP

Red IRONMAN® rubber strap with a Breitlight® double tang-type buckle

FACTS ABOUT THE WATCH:

ENDURANCE PRO IRONMAN FINISHER

Reference: X823101B1B1S1

WATCH MOVEMENT

Caliber: Breitling Caliber 82

Diameter: 30 millimeters

Depth: 5.12 millimeters

Movement: thermocompensated SuperQuartz^TM

Battery life: approximately 3–4 years

Chronograph: 1/10th second and 30-minute counters

Display: hour, minute, second, date

Certification: COSC-certified

CASE

Material: Breitlight®

Diameter: 44 millimeters

Thickness: 12.5 millimeters

Water-resistance: up to 10 bar (100 meters)

Glass: flat sapphire, glareproofed on both sides

Caseback: solid, with screws

Crown: non–screw-locked, two gaskets

Bezel: bidirectional, compass scale

DIAL/HANDS

Black with golden inner bezel with pulsometer scale, black chronograph counters, and golden IRONMAN® logo at 6 o’clock

Super-LumiNova® luminescent numerals, hour and minute hands

STRAP

Black IRONMAN® rubber strap with a Breitlight® double tang-type buckle