Skratch Labs’ Superfuel – A Fueling Drink Mix Impressed Athletes at Unbound Gravel
June 11, 2021
Boulder, CO (June 11, 2021)– Skratch Labs, an innovator in performance nutrition, launched Sport Superfuel Drink Mix in spring of 2020. Superfuel is designed to solve a prevalent problem for endurance athletes: fueling for big days of training or racing when preparing or carrying real food isn’t possible.
Superfuel was showcased at this year’s Unbound Gravel in Emporia, KS where athletes tested Superfuel in extreme conditions. “At this year’s Unbound Gravel, we talked to so many athletes who were using Superfuel for their 100-mile or 200-mile race,” said Skratch Labs founder, Dr. Allen Lim. “It’s the perfect solution for an event like this, giving you fuel and electrolytes to go long when chewing just isn’t possible on the bumpy terrain.”
Superfuel is powered by Cluster Dextrin™, a highly-complex carbohydrate that digests easily and steadily, like real food. One serving of Superfuel provides 400 calories of energy, plus the electrolytes lost in sweat to fuel and hydrate big efforts.“Most other fueling gels and drinks break down too fast for the gut to tolerate, but Cluster Dextrin digests slowly, giving consistent energy that really lasts,” says Lim.
Skratch Labs Sport Superfuel Drink Mix is available in two flavors, Lemon & Lime and Raspberry. It can be purchased in an 8-serving, 840g bag.
About Skratch Labs
Based in Boulder, Colorado, Skratch Labs is a performance nutrition innovator that helps athletes and active people be better. Skratch Labs was founded by two cycling pros who spent years on the Pro Cycling Tour watching teammates eat terribly and suffer through bad-tasting sports “nutrition” that ruined their stomachs. So they did something about it. Skratch Labs started as a “secret drink mix” of real sugar, salt, and fruit powder, mixed together in a 5-gallon paint bucket. They wanted to help pro cyclists feel better and ride faster, and they did. Nearly a decade later, Skratch Labs’ approach is the same: help athletes perform better by solving their nutrition problems, without causing new ones, using real food ingredients.