PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
March 25, 2021
The Running Boom Continues: How Asics, New Balance and Saucony Plan to Win in 2021
Here is a more detailed look at the running landscape and what it will take for brands to win in this year and beyond. Footwear News
March 25, 2021
Pirelli Announces Quality Bicycle Products to Distribute Pirelli Cycling Tires in North America
Milan, Italy, March 25, 2021 — Pirelli announces today that the U.S.-based company Quality Bicycle Products will be a new distributor of the Pirelli Cycling tire range for the North American market. This is a natural step for Pirelli to further its role in the North American cycling market and...
March 25, 2021
Parcours Launch Brand New Wheelset – The Parcours Ronde
British brand Parcours have added an exciting new all-road wheelset to their range, the Parcours Ronde. Aerodynamically optimised for a 28mm tyre whilst weighing in at just 1,400g, the Ronde wheelset builds upon Parcours #thinkwider rim technology from their award-winning Strade wheelset (2020) and applies it to a shallower carbon...
March 24, 2021
Brompton, Freitag, Partner to Put Stylish, Sustainable New Spin on Backpacks for Bike Commutes
NEW YORK (March 24, 2021) – Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, and Zurich’s bag manufacturer, FREITAG, have quite a bit in common: They’re both into “re-cycling,” which means thinking and acting in sustainable cycles, and they’re both all about riding bikes. Both are also...
March 23, 2021
Peloton Buys Wearables, AI, Hardware Companies in Deal Flurry
Peloton Interactive Inc. recently acquired three companies, adding technology and expertise in wearable devices, artificial intelligence, digital voice assistants, and interactive workout mats. The New York-based fitness technology company bought Aiqudo Inc. in February, and Atlas Wearables Inc. and Otari late last year. Bloomberg (paywall)
March 23, 2021
Lululemon Has Big Apparel Plans for Men
Lululemon, a staple in women’s athleisure the last few years, is using its understanding of performance wear to improve its menswear. Front Office Sports
March 23, 2021
Kane Footwear Releases New Colorway of Sugarcane-Based Slip-On in Honor of Earth Day
Westport, CT (March 23, 2021) — Kane, the footwear brand with a mission to promote recovery for body and planet, has released a new colorway of its Revive slip-on in celebration of Earth Day. The Wasabi/Lime limited edition color combination of the Revive, released Tuesday, March 23rd, is part of...

March 23, 2021
LIV Cycling Debuts Latest “LIV Committed” Global Brand Campaign
NEWBURY PARK, Calif. (March 23, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced the second installment of its global brand campaign Liv Committed, celebrating the resilience the cycling community has shown over the last year and the growing number of riders who are...
March 23, 2021
Mammut Unveils Sustainable Product Collection for Spring 2021
(Williston, VT) March 22, 2021 – Mammut, premiere mountain safety and outdoor brand, launches its new spring 2021 product collection for climbing, mountaineering, hiking and everyday use. Launching today, the new collection highlights Mammut’s commitment to sustainability and includes the award-winning 9.5 Crag We Care Classic Rope made of virgin...
March 22, 2021
Is It Safe to Go Back to Group Exercise Class at the Gym?
Here’s a guide to help you decide if your gym is doing enough to prevent the spread of Covid-19. NYT (paywall)