Lucyd SMART Eyewear Launches Lyte Sport

September 21, 2021

Lucyd Announces New SMART Eyewear for Athletic Market The leading SMART eyewear brand operated by Innovative Eyewear Inc., launches Bluetooth-enabled sunglasses for runners, cyclists, fitness and outdoor enthusiasts, and team sports.

Miami, FL: Lucyd, the brand of Bluetooth-enabled sunglasses announces today the launch of its lineup of SMART eyewear designed for the sports market. In addition to its current assortment of lifestyle-focused designs, Lucyd is rolling out the “Lyte Sport” capsule collection of its popular Lyte frames, which offer a sleek contoured design, high-performance smart features and an attractive price point matching traditional eyewear. At $149 MSRP, including polarized lenses, the new Lyte Sport frames are an excellent option for those looking for a safer, more durable, more streamlined audio experience compared to traditional headphones.

Lucyd’s simple two-button control scheme makes it a snap to skip through music tracks, pause music, change volume, answer phone calls, and activate voice assistants, without pulling out your phone. And, the open-ear audio allows for situational awareness. Lucyd features 8 hours of playback per charge, an ultra-lightweight body at just 1.2oz, and a 1-year warranty against any defects.

Harrison Gross, CEO and cofounder of Lucyd, said: “We are incredibly excited to begin addressing the need for smart eyewear products for an athletic audience. Our new Lyte Sport frames offer a unique mix of style and utility that is sure to please those who love sport and exercise, and a great opportunity for sports stores to augment their businesses with the category-creating product line. We are confident sport retailers’ customers will enjoy upgrading their eyewear with Lucyd products, and we offer a robust co-op benefits program to support all of our retailers.”

Lucyd will make its sports trade debut at The Running Event, Nov. 30tth-Dec. 2nd, in Austin, TX.

About Lucyd and Innovative Eyewear Inc.

Lucyd’s mission is to Upgrade your Eyewear® with advanced ergonomic frames that are easy to use, fun to wear, and help you stay safely connected to your digital life. The Lucyd brand and IP portfolio are exclusively licensed to and operated by Innovative Eyewear, Inc. To learn more, or order Lucyd Lyte, please visit https://lucyd.co.

Ken Strominger
Innovative Eyewear, Inc.
+1 727 385 8587