PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
July 20, 2021
Geo-fencing and course tracking released on the sodisp.com challenge platform
Now events are slowly getting back to normal, we are releasing two new features to allow events to accept more registrations and offer more engaging goals to their communities. These options allow events to open new revenue streams, generate new sponsor opportunities, and become relevant 365 days per year. Course...
July 19, 2021
Peloton Spinning Up a Video Game
The connected bike maker is rolling out an in-app video game. The game, tentatively titled “Lanebreak,” will be available in beta to Peloton customers later this year. It will allow users to control a wheel through a course by pedaling their Peloton bikes. Users can select the music they listen to as they...
July 19, 2021
Nike and Adidas Are Losing Ground to These Competitors in Women’s Athletic Footwear
Matt Powell, senior sports industry adviser for The NPD Group Inc., revealed on Twitter that Nike and Adidas have ceded share to Skechers, Brooks, Vans and other leading labels in the first half of 2021. Speaking with FN, the industry insider explained that these ascendant brands are winning over women in...

July 19, 2021
Fuel Your Marathon Training with Honey Stinger
STEAMBOAT SPRINGS, Colo. (July 19, 2021) — Prepping for the big 26.2 is a lot of work, but there’s more to it than just logging miles. Proper nutrition is crucial for race training; however, it can be tricky to keep track of a nutrition program substantial enough to support a rigorous 16-week...
July 16, 2021
Punch Gunk Hosts Pedal For Pints Activation At 2021 Belgian Waffle Ride
SAN DIEGO, Calif. – Punch Gunk, the award-winning performance therapeutics company shaking up the pain relief and workout recovery industry, is making its first appearance at the famed Belgian Waffle Ride in San Diego this weekend. Punch Gunk is presenting Pedal for Pints, where competitors and spectators who generate the...

July 15, 2021
Global Packs Leader deuter Launches Aircontact Core and Ultra Backpacking Packs, New Ascender Running Collection
LONGMONT, Colo. (July 15, 2021) —deuter, the global leader in backpacks and outdoor equipment, announces the launch of its new Summer 2022 collection, delivering functional, stylish and sustainabily produced outdoor goods that include bluesign® certified materials and recycled fabrics, and are 100-percent free of harmful perfluoro carbons (PFCs). The assortment includes...
July 15, 2021
XTERRA Adventures TV Series Premieres July 15, XTERRA Beaver Creek this Sat
The first episode in an all-new season of XTERRA Adventures debuts on xterraplanet.com and Outside TV tonight, July 15, 2021, at 10pm EDT. The seven-episode TV series takes viewers to some of the most iconic destinations in all of endurance sports for an inside look into the races, places, and...
July 15, 2021
Kate Hudson-Backed Apparel Brand Fabletics Taps Banks for IPO
Fabletics, the workout-apparel brand backed by Kate Hudson, has tapped banks to help it prepare for an initial public offering that it hopes would value it at more than $5 billion, according to people familiar with the matter. WSJ
July 15, 2021
Energy unleashed: Science in Sport launch the Beta Fuel range, changing the game of endurance sports nutrition
The team at Science in Sport are excited to launch what they define as ‘the most complete and innovative fuelling solution on the market.’ The updated Beta Fuel product line builds on the scientifically-tested blend of carbohydrate powder, using a new ratio of 1:0.8 maltodextrin to fructose to increase exogenous CHO...
July 14, 2021
Barebells Fuels Athlete Ambassadors at This Year’s 2021 NOBULL CrossFit® Games
LOS ANGELES – Barebells – the revolutionary, high-in-protein, no added sugar* protein bar brand – is supporting several athlete ambassadors at The 2021 NOBULL CrossFit® Games. “Embodying hard work and determination, our ambassadors have been training for The 2021 NOBULL CrossFit® Games for quite some time,” said Ben Jones, CEO....