PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
January 26, 2026
Can a radical new AI smart camera make cycling safer?
Helmet cameras (or bicycle-mounted cameras) are nothing new. They've become an essential element of city cycling in a world where it seems like every car, truck and bus driver loves to hate cyclists. But now a new start-up, Luna Systems, is attempting to take bicycle cameras to the next level,...
January 23, 2026
The Pickle Juice Company Appoints Anya Powe as Vice President of Marketing
Mesquite, TX (January 23, 2026) /ENDURANCE SPORTSWIRE/ – The Pickle Juice Company, the original performance hydration brand scientifically proven to help prevent muscle cramps, announced the appointment of Anya Powe as Vice President of Marketing. Powe will lead global marketing strategy and brand initiatives as The Pickle Juice Company continues...
January 22, 2026
Fleet Feet Grows Connecticut Footprint with Acquisition of Marathon Sports Glastonbury
GLASTONBURY, Conn., and CARRBORO, N.C. (January 22, 2026) /ENDURANCE SPORTSWIRE/ - Fleet Feet, the nation’s largest franchisor of locally owned and operated running specialty stores, has acquired the Marathon Sports retail location at 63 Hebron Ave. in Glastonbury, Connecticut. The acquisition expands Fleet Feet’s Connecticut store network and supports the...
January 22, 2026
HydraPak Backs Modern Adventure Pro Cycling as Official Hydration Partner
Oakland, CA (January 22, 2026) /ENDURANCE SPORTSWIRE/ — HydraPak, a global leader in performance hydration solutions, proudly announces joining Modern Adventure Pro Cycling as the Official Hydration Sponsor for the team’s inaugural 2026 season. As part of the partnership, riders will train and compete throughout the year using custom 20-ounce...
January 21, 2026
80/20 Endurance Announces Free Coach Email Support From 80/20 Certified Coaches for All Training Plans and Subscriptions Beginning in 2026
MIDWAY, Utah (January 21, 2026) /ENDURANCE SPORTSWIRE/ — 80/20 Endurance, a global leader in evidence-based endurance training, today announced that beginning in 2026 and continuing beyond, all 80/20 Endurance training plans and subscriptions will include free coach email support provided by 80/20 Certified Coaches, reinforcing the company’s commitment to human-led coaching...
January 20, 2026
How many running shoes do you actually need in your rotation?
When it comes to running footwear, things get complicated quickly. High-stack, max-cushion, minimalist, carbon-plated–the options are endless, making if difficult to decide how many (and which) shoes you need. While it’s possible to train in a single pair, most runners will benefit from a small, thoughtful rotation–especially if they’re logging...
January 20, 2026
Velosurance Introduces New Jersey–Compliant E-Bike Liability Coverage Following Passage of Senate Bill S4834
Boca Raton, FL — January 20, 2026 /ENDURANCE SPORTSWIRE/ - Velosurance, the specialty bicycle and e-bike insurance company that pioneered stand-alone bike insurance in the United States, today announced the availability of liability insurance designed to meet the requirements of New Jersey Senate Bill S4834, recently enacted legislation affecting how...
January 20, 2026
Race Director University Launches RDU Academy: A Leadership Program for the Next Generation of Event Professionals
DeKalb, Ill. (January 20, 2026) /ENDURANCE SPORTSWIRE/ – Race Director University (RDU) has announced RDU Academy, a first-of-its-kind leadership development program designed for young people ages 15-18 who want to learn the business of endurance events—not just volunteer at them. The program targets a specific gap in the industry: succession....
January 17, 2026
Sports Goes All In on Non-Alcoholic Drinks Boom
NA drinks are now just as premium as full-alcohol options, and athletes, teams, and leagues are pouring money into the category. For many people—including some athletes—the beginning of the year means Dry January. The alcohol-free month has roots in sports. As a term, “Dry January” took off in 2011 when...
January 16, 2026
Why Iconic Bike Brands Are Suddenly Putting Drop Bars on Mountain Bikes
Both Pivot Cycles and Pinarello have dropped new hardtail mountain bikes with heavy gravel influence as the lines between gravel and mountain biking continue to blur. But these brands aren’t the first to take a swing at the niche category. Many brands have been doing this for years, but with...
