PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
August 20, 2025
Too Good to Be True? BikeOn Unveils ‘CycleClick’ Clip-On Power Meter
BikeOn is shaking up the power meter world with the launch of CycleClick, a compact, clip-on device that claims pro-level power metrics with no tools, no crank swaps, no fuss. GEAR JUNKIE

August 20, 2025
HydraPak Continues Leadership in Race Waste Reduction by Commissioning Study Confirming the Efficacy of Refillable Cup Systems
Oakland, CA (August 20, 2025) /ENDURANCE SPORTSWIRE/ — Deepening their commitment to sustainability, HydraPak, the global leader in performance hydration, commissioned Marcel Altenburg MSC MA, a renowned crowd dynamics expert, to conduct a first-of-its-kind aid station logistics and racer flow analysis. The study focused on comparing the efficiency of HydraPak’s Sustainable...

August 20, 2025
X T-shirt Launches Color-Changing Medals and Color-Changing Shirts for Endurance Events
August 20, 2025 /ENDURANCE SPORTSWIRE/ - X T-shirt, the creator of Magic Race Shirts and innovative race medals, is redefining the way endurance events engage participants and sponsors. With apparel and medals that change color in real time during a race, X T-shirt transforms standard race merchandise into memorable experiences...
August 19, 2025
From Cafe to Table: Skratch Labs Evolves Its Flagship Boulder Space
Boulder, CO (August 19, 2025) /ENDURANCE SPORTSWIRE/– Skratch Labs, the Boulder-based leader in performance nutrition, has officially opened the doors to its new restaurant and flagship store: Skratch Labs Table. After years of fueling Boulder on Pearl Street, the brand has relocated and reimagined its cafe as a full-service restaurant...
August 19, 2025
SHA, Whoop Bring Wearable Tech to Wellness Tourism
SHA, the upscale health and longevity resort with locations in Spain and Mexico, and a UAE property set to open in 2027, is partnering with wearable leader Whoop to integrate real-time data into its high-performance health program. Athletech NEWS

August 19, 2025
Levelle Nutrition Launches First-Ever Cycle Syncing Protein Formulated for Women’s Unique Physiology
NEW YORK, NY (August 19, 2025) /ENDURANCE SPORTSWIRE/ - Levelle Nutrition today announced the official launch of its Cycle Syncing Protein, the first protein powder intentionally developed to support the shifting nutritional needs of menstruating women throughout their cycle. Despite the fact that women experience more than 450 hormonal cycles...

August 19, 2025
Superfeet Unveils Sport Ultralight Insole: Featherlight Support and Stability for Sport Athletes
FERNDALE, Wash. (Aug. 19, 2025) /ENDURANCE SPORTSWIRE/ — Superfeet, the global leader in performance insoles, introduces the Sport Ultralight, a light, yet responsive insole designed specifically for tight-fitting footwear like soccer and football cleats, court shoes and gym trainers, extending Superfeet’s best-in-class performance to sport-focused athletes who demand unrivaled speed,...

August 19, 2025
Altra x and wander Collaboration Reimagines the Lone Peak 9+
August 19, 2025 /ENDURANCE SPORTSWIRE/ - and wander and Altra come together once again for Autumn/Winter 2025, merging street-savvy style with mountain-ready performance in a new collaborative release that deepens the relationship between these two brands rooted in movement and exploration. This limited-edition release reimagines Altra’s most classic trail model,...
August 18, 2025
Why the Blood Oxygen Feature’s Return to Apple Watch Matters
Apple Watch users in the United States will once again be able to access blood oxygen monitoring. Through a software update that recently rolled out, Apple has reintroduced the redesigned Blood Oxygen app for Series 9, Series 10 and Apple Watch Ultra 2 users who previously lost access due to an import...

August 18, 2025
The 50 Freestyle Blueprint Launches: A Research-Backed Guide to Elite Sprint Swimming
[Vancouver, BC] /ENDURANCE SPORTSWIRE/ - Sprinting in the pool looks easy—simply dive off the blocks, spin the arms, and thrash to the wall. But as every competitive swimmer knows, the 50 freestyle—the shortest event in the pool—is anything but simple. Speed can be elusive, frustrating, and one of the hardest...