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February 21, 2025

Electrolit’s Fresh & Fruity Pink Grapefruit Flavor Debuts Exclusively at 7-Eleven Nationwide

Houston, TX (February 21, 2025) - Electrolit – the preferred, premium hydration beverage crafted with pharmaceutical quality grade ingredients – is rolling out its scientific formulation in the all-new fruity freshness of Pink Grapefruit, debuting in its iconic 21 fl. Oz. square bottles on shelves exclusively at 7-Eleven in time...

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February 20, 2025

DeFeet Chosen As Performance Partner For Team Visma – Lease a Bike

Hildebran, NC (February 20, 2025) /EBDURANCE SPORTSWIRE/ - DeFeet announces it has been chosen to be performance partner for socks by Team Visma - Lease a Bike for 2025. The Tour de France winning team in 2022 and 2023 enters the 2025 season with a healthy Jonas Vingegaard, Wout van...

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February 19, 2025

Sidi unveils industry-leading technology for 2025

MASER, Italy /ENDURANCE SPORTSWIRE/ - Sidi, a pioneer in cycling innovation since 1960, is redefining performance footwear with its Spring 2025 lineup. Featuring the all-new Sidi Physis, Ergo 6, and Genius Knit 10, these cutting-edge shoes combine advanced materials, modern aesthetics, and rider-first engineering to meet the demands of today’s...

Cycling

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February 18, 2025

Bikeflights Reveals Latest Version Of Its Bike Shipping Box

PORTLAND, OR (February 18, 2025) /ENDURANCE SPORTSWIRE/ - Bikeflights, a bicycle shipping service trusted by riders worldwide, is pleased to reveal the latest version of its most popular bike shipping box, the Bikeflights Bike Box Large (BBL). Significant upgrades have made the box easier-to-pack, sturdier and more recyclable. “We leveraged...

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February 18, 2025

SaltStick® Unveils Groundbreaking Clinical Study Indicating FastChews® Can Replenish Electrolytes Within Minutes

THOUSAND OAKS, CALIF — February 18, 2025 /ENDURANCE SPORTSWIRE/ - SaltStick, a leader in electrolyte innovation, today announced the results of a first-of-its-kind scientific study that demonstrates the unique, fast-acting power of FastChews, chewable electrolyte tablets that replenish electrolytes in a fast, convenient way. The study, conducted by researchers at...

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February 17, 2025

Hytro Enters Professional Cycling With Soudal Quick-Step Partnership to Enhance Recovery and Performance

LONDON, UK (February 17, 2025) /ENDURANCE SPORTSWIRE/ - Hytro, the pioneers of wearable Blood Flow Restriction (BFR) technology, used by over 200 professional sports teams, are thrilled to announce an exciting new partnership with Soudal Quick-Step cycling team. This collaboration marks Hytro’s first step into the world of cycling and...

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Cycling

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February 14, 2025

UltrAspire Strengthens Commitment to Specialty Retail with New Domestic Sales Manager

St. George, Utah /ENDURANCE SPORTSWIRE/ - UltrAspire, a leader in innovative hydration and endurance gear, proudly announces Danielle Mower as its new Domestic Sales Manager. A dedicated UltrAspire product user and passionate advocate for the running community, Danielle recognizes the importance of having the right gear for every adventure. With...

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Running