PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

January 13, 2022
Data Driven Sports/ShotTracker to Provide Data and Advanced Analytics for Big 12 Basketball
KANSAS CITY, Mo. – (January 13, 2022) /ENDURANCE SPORTSWIRE/ - Data Driven Sports (DDSports), the parent company of ShotTracker, today announced they have entered into an agreement with ESPN to provide data and analytics for Big 12 Conference basketball games. The multi-year deal gives ESPN the opportunity to integrate ShotTracker data...
January 11, 2022
Suunto Sold To New Owners (Again)
Suunto announced yesterday that they’ve been sold away from the Amer Sports group, to Liesheng, a Chinese tech-focused brand that also owns/makes the Haylou brand (audio devices). However, I say ‘again’, because Suunto has long been part of the Amer Group (which includes brands like Salomon, ENVE, Atomic, Wilson and...

January 11, 2022
ShowcasedNordicTrack from iFIT Unveils Voice-controlled Adjustable Dumbbells — The First to Offer “Works with Alexa”
(Logan, UT) - January 11, 2022 /ENDURANCE SPORTSWIRE/ - Today, NordicTrack from iFIT, a leader in connected fitness innovation, unveiled its latest, patent-pending product: the NordicTrack iSelect™ Adjustable Dumbbells—the first voice-controlled dumbbells to work with Alexa. While traditional adjustable dumbbells offer the benefit of multiple weights, they come at the...
January 11, 2022
Is Rivian going to make their own bikes and e-bikes?
Rivian is positioning themselves to be not only a leader in the electric vehicle space, but also an aspirational brand for the outdoor set. From built-in storage to facilitate camping and overland expeditions, to the possibility of integrated bike racks, Rivian could be a big name in the near future....
January 11, 2022
Peloton Steps Deeper Into Footwear
Peloton is expanding its footprint — literally. The fitness company known for its at-home treadmills and bikes unveiled its second pair of cycling shoes today. The Altos, which retail for $145, are designed specifically for the Peloton Bike and Bike+, adding to Peloton’s growing list of products. Front Office Sports

January 11, 2022
Introducing CorporateFitness.app for corporate fitness and wellness challenges
Jan 11, 2021 /ENDURANCE SPORTSWIRE/ - We are excited to announce the release of CorporateFitness.app . This brand-new platform comes with native iOS and Android apps to deliver the most comprehensive corporate fitness/wellness platform available on the market today. Our app contains an automatic step tracker plus a GPS activity tracker...

January 11, 2022
Delfina Athletics and Betty Designs Partner to Expand Their Custom Triathlon and Cycling Program
Austin, Texas – Jan. 11, 2022 /ENDURANCE SPORTSWIRE/ - Delfina Athletics has partnered with endurance apparel company Betty Designs to expand its custom offerings and become the new, one-stop-shop for triathlon teams and organizations across the U.S. and beyond. The Austin-based company was founded in 2020 with the mission to...

January 6, 2022
ShowcasedINFINIT Nutrition Launches New Website
Cincinnati, OH /ENDURANCE SPORTSWIRE/ - INFINIT Nutrition, the original custom nutrition company, publicly unveils their new website, redesigned for an improved user experience and interface for online shoppers. Started in 2003, INFINIT was one of the first companies to establish themselves in the now rapidly growing personalized nutrition space. Their...
January 5, 2022
No Retreat: Business Bootcamp: New CNBC Series Takes Companies to the Next Level (Watch)
No Retreat: Business Bootcamp is coming to CNBC, and the cable channel has released a trailer. In the new business reality series, Joe De Sena, Spartan founder and CEO, will work with companies and help them take their business to the next level. TV Series Finale

January 5, 2022
Fast Talk Laboratories Releases New Guide to Cold-Weather Exercise
January 5, 2022 – Boulder, Colorado, USA – Fast Talk Laboratories, the fast-growing sport science and virtual training center, has released a new online education program about Exercise in the Cold just in time for North America’s coldest month. In this new learning Pathway™, world-leading experts explore what happens to...