PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
January 13, 2026
ShowcasedTraining Peaks Integrates With hDrop, Bringing Hydration Data Into the Core Performance Workflow
Boulder, Colorado (January 13, 2026) /ENDURNANCE SPORTSWIRE/ - hDrop has announced a direct integration with TrainingPeaks, allowing athletes and coaches to view hydration data alongside training metrics within the same performance analysis environment. With this integration, hDrop users can now sync key hydration metrics including sweat loss, sodium loss and...
January 13, 2026
ShowcasedFindMyMarathon.com Releases The 50 Best Boston Marathon Qualifying Races for 2026; Rankings Shift Amid New B.A.A. Downhill Penalty Rules
Atlanta, GA (January 13, 2026) /ENDURANCE SPORTSWIRE/ — As marathoners across the United States set their sights on qualifying for the Boston Marathon in 2026, FindMyMarathon.com has released its annual ranking of the 50 Best Marathons to Qualify for Boston. With Boston qualifying standards becoming increasingly competitive—requiring runners to beat...
January 9, 2026
Strava Launches Instant Workout Feature, Creating Competition for Garmin’s Suggested Workouts
Strava has unveiled its latest feature: Instant Workouts. This is a big step for the fitness social media app as it looks to expand beyond connecting athletes to becoming an integral part of users’ fitness routines. The app is now offering workouts targeting four separate goals with over 40 sport...
January 8, 2026
Race Director University Launches Mobile App and Online Platform to Professionalize $2.5 Billion Endurance Industry
DeKalb, Ill. (January 8, 2026) /ENDURANCE SPORTSWIRE/ - Race Director University (RDU), the nation’s first certification program for endurance event professionals, has announced its 2026 relaunch featuring an online certification platform, interactive tools, and a new mobile app—creating partnership opportunities for sponsors, timing companies, and industry vendors seeking to connect...
January 6, 2026
Under Armour Launches Fitness Cruise Amid High Demand for Wellness Travel
The activewear giant is partnering with StarCruises to launch a workout-driven cruise experience, following in the footsteps of Hyrox With not even a week into 2026, wellness tourism is already expanding beyond yoga retreats and luxury resorts, with Under Armour the latest brand to take fitness and recovery offshore. The activewear...
January 6, 2026
Magic Race Swag Redefines the Finish Line_ Turning Race Gear into a Viral Marketing Engine
DONGGUAN (January 6, 2026) /ENDURANCE SPORTSWIRE/ – In a strategic move to address the growing challenge of participant retention and sponsorship value, the team behind the innovative X T-shirt and X Medals brands has announced a comprehensive consolidation and rebrand. Introducing Magic Race Swag, the industry’s first "Interactive Experience Partner"...
January 6, 2026
STOKE Footwear Launches To Celebrate The 65 Million All-American Guys Forgotten By Athletic Footwear
New Hampshire (January 6, 2025) /ENDURANCE SPORTSWIRE/ - Today marks the official launch of STOKE Footwear, a new casual-lifestyle brand founded by footwear veteran Rick Blackshaw, built to serve the 65 million all-American guys overlooked by today’s athletic footwear giants. The brand’s website is now live at stokeshoes.com, and STOKE...
January 6, 2026
Race Director University Relaunches in 2026 with Online Certification Platform and New Mobile App
DeKalb, Ill. (January 6, 2026) /ENDURANCE SPORTSWIRE/ - Race Director University (RDU), the first national certification program for race directors in the United States, has announced its 2026 relaunch featuring an entirely online certification platform, interactive learning tools, and a new mobile app that allows race directors to complete their...
January 6, 2026
SaltStick® Launches Energy Gummies, Irresistible Bursts of Energy and Electrolytes to Power Any Workout
Thousand Oaks, Calif. (January 6, 2026) /ENDURANCE SPORTSWIRE/ — SaltStick®, a leader in electrolyte innovation, today announced the U.S. launch of SaltStick Energy Gummies. Each packet delivers an irresistible combination of quick carbohydrates and electrolytes, providing up to 36 grams of carbohydrates and 170 mg of sodium and potassium to...
January 5, 2026
Stay on top of nutrition goals in Garmin Connect
OLATHE, Kan. (January 5, 2026) /ENDURANCE SPORTSWIRE/ – Garmin (NYSE: GRMN) is making it easier for users to track their food intake with the addition of nutrition tracking in Garmin Connect™. This feature is the latest of several exciting enhancements for those with a Garmin Connect+ plan, letting users track...
