PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

May 28, 2025
BibRave Tapped to Lead Feetures’ First-Ever Apparel Campaign
May 28, 2025 /ENDURANCE SPORTSWIRE/ - BibRave, the leading-edge endurance and fitness marketing agency, recently extended their partnership with the renowned performance sock brand, Feetures, to launch the company’s first-ever apparel product: the Stride Flex Performance Tee. BibRave designed and executed a targeted Influencer campaign to amplify Feetures’ first performance apparel...
May 22, 2025
Strava’s valuation jumps to $2.2bn following acquisition of UK running app Runna
Strava, the fitness tracking app that has become a lockdown staple for millions of runners and cyclists, has confirmed a new valuation of $2.2 billion following its recent acquisition of Runna, a UK-based running coaching platform. The deal, announced in April and completed on Thursday, marks a major step in...

May 20, 2025
Outside Magazine Unveils Redesigned Summer Issue
BOULDER, Colo. – May 20, 2025 /ENDURANCE SPORTSWIRE/ - With a cover story featuring celebrated scientist, explorer and TV host Albert Lin, the Summer 2025 issue of Outside Magazine, on newsstands today, is packed with over 120 pages of captivating adventure stories, engrossing profiles, helpful how-to guides, gear reviews, and...

May 20, 2025
SaltStick® Launches FastChews® + Caffeine – #1 Requested Product from Athletes
THOUSAND OAKS, CALIF — May 20, 2025 /ENDURANCE SPORTSWIRE/ - SaltStick®, a leader in electrolyte innovation, today announced the launch of SaltStick FastChews + Caffeine, the brand’s most requested product innovation. This new line delivers the same rapid electrolyte replenishment athletes love—now with 15 mg of caffeine from green tea...

May 19, 2025
Wiley X Unveils Groundbreaking CAPTIVATE™ Clear Lenses, Expanding Industry-Leading Technology
Frisco, TX (19, 2025) /ENDURANCE SPORTSWIRE/ — Wiley X, a pioneer in premium protective eyewear, is advancing its award-winning lens technology with the introduction of CAPTIVATE™ Clear lenses—a bold innovation that redefines what clear lenses can deliver. Engineered for those who require or prefer a clear lens for specific tasks or...

May 19, 2025
TrainingPeaks Announces New Women’s Health Data Integration With Garmin
Louisville, Colo. (May 19, 2025) /ENDURANCE SPORTSWIRE/ – TrainingPeaks has expanded its longstanding strategic relationship with Garmin with a new integration that allows users to sync their Garmin Connect™ Mobile women’s health data with the TrainingPeaks app. The new feature is available to all TrainingPeaks athletes using a compatible Garmin...
May 16, 2025
Acer’s surprise new device is nothing to do with your laptop – it’s a fitness-tracking smart ring
Acer has announced the Acer FreeSense Ring, a new health-tracking smart ring offering 'AI enhanced' wellness insights. It was unveiled at this year's Computex conference in Taipei, and we don't yet know how much the Ring will cost, or when it will go on sale. techradar
May 15, 2025
Athletes and fitness influencers use creatine, but what is it? And does it work?
Creatine is primarily considered a fitness supplement, but doctors are increasingly curious about its potential longevity and mental health benefits. But is creatine really useful, and are there any downsides? The Guardian

May 15, 2025
Garmin unveils the Forerunner 570 and Forerunner 970, its newest GPS running and triathlon smartwatches for performance-driven athletes
OLATHE, Kan.(May 15, 2025) /ENDURANCE SPORTSWIRE/ – Garmin (NYSE: GRMN) today announced the Forerunner® 570 and Forerunner 970, its latest GPS running and triathlon smartwatches with advanced training tools, recovery insights, personalized workouts and more to help athletes reach their next PR. Featuring Garmin’s brightest AMOLED displays yet, the new...

May 15, 2025
Garmin unveils the HRM 600 heart rate monitor with more ways to capture and improve training
OLATHE, Kan. (May 15, 2025) /ENDURANCE SPORTSWIRE – Garmin (NYSE: GRMN) today announced the HRM 600 – a premium heart rate monitor that gives athletes new performance data and ways to help improve their training. The monitor provides accurate heart rate readings, while also tracking heart rate variability (HRV), and...