PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
July 22, 2025
Introducing the QueenStage Women’s Cycling Podcast
/ENDURANCE SPORTSWIRE/ - The world of women’s cycling is about to get the podcast it deserves. The QueenStage Women’s Cycling Podcast is set to launch just in time for the Tour de France Femmes avec Zwift (TdFFaZ), bringing together four of the most respected journalists in the cycling world to...
July 22, 2025
Are glucose trackers the next big thing in endurance sport?
Are glucose trackers a useful tool for triathletes? Take a deep dive into the potential benefits, limitations and some of the CGM options out there. tri247
July 21, 2025
New folding helmet brand Newlane enlists renowned ad creative for TV le Tour campaign
UK folding helmet company Newlane has enlisted renowned advertising creative Tony Davidson to direct a campaign running alongside the Tour de France coverage. CYCLING INDUSTRY NEWS
July 21, 2025
KINeSYS Expands Retail Presence with SAIL Partnership
Vancouver, BC – July 21, 2025 /ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen, a proudly Canadian-made brand, is excited to announce a new retail partnership with SAIL, one of Canada’s leading outdoor retailers. From late July, KINeSYS will be available in all 12 SAIL stores across Ontario and Quebec, responding to...
July 17, 2025
ElliptiGO and GIBBON Launch “Balance in Motion” Giveaway Offering Over $4,000 in Prizes
Solana Beach, CA (July 17, 20250 /ENDURANCE SPORTSWIRE/ – Sister brands ElliptiGO and GIBBON have teamed up to launch the “Balance in Motion” Giveaway, a nationwide campaign aimed at helping fitness enthusiasts unlock their full potential with tools that strengthen the core, build cardio endurance, and support low-impact, full-body training. With...
July 17, 2025
Wake the Dead: Liquid Death Taking on ‘Caffeine-Crazy’ Energy Drinks in 2026
Liquid Death’s beverage platform is expanding to energy drinks with its first new RTD launch in over three years, as the company shared a first look at its new Sparkling Energy line in 12 oz. cans that are set to launch at retail in January 2026. BEVNET
July 17, 2025
Forged from Spartan: DEKA, The Next Evolution in Fitness expands to Mexico
MEXICO CITY (July 17, 2025) /ENDURANCE SPORTSWIRE/ – DEKA, the decathlon of functional fitness and hybrid racing from the creators of Spartan™, is thrilled to announce its official launch in Mexico. Under the expert leadership of the Asdeporte team, DEKA Mexico joins a rapidly growing global network, including established markets...
July 16, 2025
TrainingPeaks Launches Fueling Insights, in Collaboration with Dr. Iñigo San Millán
Louisville, Colo. (July 16, 2025) /OUTDOOR SPORTSWIRE/ TrainingPeaks, the leading endurance training platform, today announced the release of Fueling Insights, a new feature that gives coaches and athletes unparalleled visibility into fat and carbohydrate utilization during power-based cycling workouts. As high-carbohydrate fueling strategies have come to the forefront of performance...
July 16, 2025
The Dolphin Kick Manual Hits the Shelves, Giving Swimmers a New Edge Underwater
/ENDURANCE SPORTSWIRE/ - Competitive swimmers and coaches have a new resource for developing and winning the underwater game—The Dolphin Kick Manual: The Swimmer’s Ultimate Guide to a High-Performance Dolphin Kick. Written by swim performance coach and former national-level swimmer Olivier Poirier-Leroy, The Dolphin Kick Manual: The Swimmer’s Ultimate Guide to...
July 15, 2025
New Lazarus Lake book goes deep on the Barkley Marathons and Big’s Backyard Ultra
In the early 2000s, when writer Jared Beasley of New York City discovered his neighbour in apartment 244B was a grizzled veteran ultrarunner with a mysterious past, he had no idea it would change his life. The Pirate (as he refers to him, since he wouldn’t divulge his full name) didn’t just...
