PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
August 1, 2025
Hytro Secures Backing From Leading Sports Investment Groups Joined Capital and Skin In The Game
London (August 1, 2025) /ENDURANCE SPORTSWIRE/ - Hytro, the UK-based performance brand behind the world’s first wearable Blood Flow Restriction (BFR) product, has announced new backing from leading sports and human performance investors Joyned Capital and Skin In The Game. The investment accelerates Hytro’s expansion plans in elite sport and...
August 1, 2025
BMW Dallas Marathon Unveils New Logo and Merchandise
***Media Alert*** DALLAS, TX – (Aug. 1, 2025) /ENDURANCE SPORTSWIRE/ - The BMW Dallas Marathon is proud to unveil a bold new logo and refreshed merchandise collection ahead of its highly anticipated 2025 race weekend, taking place December 12–14. The updated visual identity reflects the organization’s evolution as a premier...
July 31, 2025
Hytro Secures US Patent For Groundbreaking Wearable Blood Flow Restriction Technology
UK / USA (July 31, 2025) /ENDURANCE SPORTSWIRE/ - Hytro, the UK-based pioneer of wearable Blood Flow Restriction (BFR) technology, is proud to announce it has been officially granted a United States patent for its innovative BFR sportswear. The new patent, US Patent No. 12,317,940, protects Hytro’s unique design and...
July 30, 2025
H2O Audio and Florence Launch Limited-Edition TRI 2 Headphones in Celebration of Molokai2Oahu Paddleboard World Championships
SAN DIEGO / NEWPORT BEACH, Calif. (July 30, 2025) /ENDURANCE SPORTSWIRE/ — H2O Audio, the leader in waterproof, high-performance multisport headphones, has partnered with Florence to release a limited-edition TRI 2 x Florence edition headphone, celebrating the legendary Molokai2Oahu Paddleboard World Championships. Timed with the 32-mile crossing of the Ka’iwi...
July 30, 2025
Turtle Fur Names Erika Canfield as New CEO, Continuing Legacy of Purpose-Driven Leadership
MORRISVILLE, VT. (July 30, 2025) /ENDURANCE SPORTSWIRE/ - Turtle Fur, the Vermont-based leader in outdoor and lifestyle headwear and accessories, is proud to announce the appointment of Erika Canfield as Chief Executive Officer, effective August 1. A seasoned leader with over 20 years of experience building and growing globally recognized...
July 29, 2025
Peloton Repowered Officially Launches In United States & Leaves Beta (Used Peloton Marketplace)
First launched in beta in early June, Peloton Repowered is a marketplace for buying & selling used Peloton equipment, created and managed by Peloton with the help of their third party partner – Archive Resale. Peloton is positioning their new marketplace as follows: Repowered is ideal for cost-conscious customers interested in Peloton’s...
July 29, 2025
Eternal Launches “Performance” Membership: A Tailored Health Assessment for Athletes
San Francisco, CA (July 29, 2025) /ENDURANCE SPORTSWIRE/ — Eternal, the science-backed performance health company dedicated to serving lifelong athletes, is proud to announce the launch of its new Performance membership. Following the recent introduction of Foundations, the Performance membership adds an additional tier to Eternal’s offerings just six months...
July 29, 2025
Echelon Adds Jailbreak Detection to Safeguard Fitness Equipment from Unauthorized App Use
Echelon Fitness is rolling out new firmware-level security measures across its equipment line, including jailbreak detection technology aimed at preventing unauthorized app usage and protecting both its users and intellectual property. Athletech NEWS
July 29, 2025
Feisty Media launches new women’s sports podcast
July 29, 2025 /ENDURANCE SPORTSWIRE/ - Feisty Media announces the launch of a brand new women’s sports podcast, The Feist — covering the untold stories of your favorite sports with a fresh, feisty take. From the Olympics to March Madness to the Tour de France Femmes, women’s sports are setting viewership...
July 29, 2025
Spartan Race Announces Strategic Partnership with Body Glide as the Official Anti-Chafing Balm of Spartan, Tough Mudder, and DEKA for 2025
Boston, MA (July 29, 2025) /ENDURANCE SPORTSWIRE/ — Spartan Race, the global leader in obstacle course racing (OCR), is proud to announce an exciting new partnership with Body Glide, a market leader in anti-chafing and anti-blister solutions. Effective through the 2025 season, Body Glide will serve as the Official Topical...
