PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
November 1, 2023
Chargel Powers Up for the November Race Series with Sponsorships and Sampling at Signature California Races this Month
IRVINE, Calif. (Nov. 1, 2023)/ENDURANCE SPORTSWIRE/ - Chargel, the caffeine-free, pocket-sized and easy-to-consume athletic gel drink, announced its November competitive race station lineup as Chargel aims to expand its scope among the athletic community with onsite attendance and product sampling. November’s Chargel Station will continue the fall racing season at Bike...
November 1, 2023
Treat Public Relations Launches New Online Course
MISSION VIEJO, Calif. /ENDURANCE SPORTSWIRE/ – Treat Public Relations has released Headlines and Finish Lines, a new online course designed to empower race directors and event organizers to drive more press coverage of their events. The course is composed of more than three hours of videos, downloadable templates and printable tip...
October 31, 2023
Aston Martin Enters The High-End Cycling World With Its All-New .1R Bike
Aston Martin joins the two-wheel world with help from J.Laverack. Luxury meets innovation as Aston Martin joins forces with J.Laverack to launch the J.Laverack x Aston Martin .1R, showcased as the pinnacle of bespoke bicycles. This collaboration is a fusion of automotive high-performance design and cycling craftsmanship, resulting in a...
October 31, 2023
Fitness Technology Company FORM Launches Real-Time Visual Coaching with Product-Defining Feature: HeadCoach™
Vancouver, BC, October 31, 2023 /ENDURANCE SPORTSWIRE/ - FORM, the fitness technology company pioneering real-time visual feedback to elevate athletic performance, today announces the launch of HeadCoach™, a first-of-its-kind live, digital swim coach. Available immediately, HeadCoach is set to make waves in the industry through in-goggle, real-time coaching, the next...
October 31, 2023
ShowcasedA2 Bikes Releases New Rogue All Road Bicycle
Lake Oswego, Ore. (October 31, 2023) /ENDURANCE SPORTSWIRE/ – A2 Bikes, a Portland-area direct-to-consumer bike manufacturer, officially announced today the release of their new endurance-focused all-road bike. The Rogue – inspired by the undying spirit of the Pacific Northwest and the cascading beauty of Oregon’s Rogue River – was designed by...
October 31, 2023
New ActiveLook Application for Apple Watch Introduces First-Ever Strava Live Segments Experience for Runners and Cyclists in Augmented Reality
GRENOBLE, France (October 31, 2023) /ENDURANCE SPORTSWIRE/ – MICROOLED, the leading manufacturer of near-eye microdisplays, today announced a major update to its ActiveLook application for Apple Watch, which now features direct Strava integration. ActiveLook is the first “AR” connected eyewear solution that connects directly to Apple Watch, and the first Apple...
October 30, 2023
Stryd Announces Stryd Duo + Stryd Footpath: Dual Sided Running Power Meter + New Injury, Fatigue, Performance, Footwear, and Drill Monitoring Tool
Boulder, CO /ENDURANCE SPORTSWIRE/ - Stryd, the leader in run power technology, announces Stryd Duo, a dual-sided running power meter, along with the new Stryd Footpath, a ground-breaking bilateral motion capture of your running with 3D visualization and analysis toolset to enhance performance, monitor injury recovery, fatigue, footwear selection, and...
October 30, 2023
ShowcasedDeFeet Launches First Fully Traceable Ranch to Retail Wool Socks in the United States
HILDEBRAN, NC — October 30, 2023 /ENDURANCE SPORTSWIRE/ – DeFeet, the world’s first manufacturer dedicated to crafting sustainable, pro-level performance socks, has launched the country’s first-ever Merino wool versions of its Woolie Boolie™ and Wooleator™ Pro socks with the Responsible Wool Standard (RWS) logo on the packaging. The double RWS and NATIVA...
October 26, 2023
Enduro Bearings Announces Partnership with Cervelo Orange Living Cyclocross Team for the 2023/24 Season
Oakland, California (October 26, 2023) /ENDURANCE SPORTSWIRE/ - With a global group of ambassadors that includes athletes, mechanics and teams, Enduro Bearings is excited to add the Cervélo Orange Living Team to their roster. The Cervélo Orange Living Cyclocross program focuses on the future of the sport with a talented...
October 26, 2023
FORM Smart Goggles Technology Can Now Be Used In PTO Tour Races
Vancouver, BC, October 26, 2023/ENDURANCE SPORTSWIRE/ – FORM, the fitness technology company pioneering real-time visual feedback to elevate athletic performance, today announces that under the current rules, World Triathlon has confirmed that FORM Smart Swim Goggles are allowed in all World Triathlon Competition formats after review from the World Triathlon Technical Committee....
