News Topics
January 31, 2024
What Does Red Bull’s 51% Stake in Bora-Hansgrohe’s Parent Company Mean for International Cycling?
Professional cycling almost saw two of its largest teams merge and compete, as on Soudal-Visma. The spark fizzled out in this deal, but come 2024, the face of cycling may just be undergoing its first major change. Energy drink and marketing mogul Austrian company Red Bull is all set to...
January 31, 2024
Doping-approved “Enhanced Games” receives millions in financial backing
The man behind the doping-enthused Enhanced Games, Aron D’Souza, has revealed he received millions of dollars in financial backing for his entrepreneurial idea a year and a half before his first planned Games in the summer of 2025. In an interview with Sifted magazine, D’Souza revealed that he has teamed up with...
January 30, 2024
First Olympic Esports Games could arrive in 2025
"Next year or 'by 2026 at the latest'," International Olympic Committee (IOC) President Thomas Bach told Xinhua Sports last Monday. That's the date being considered for the first Olympic Esports Games, which Japan is bidding to host and where "artificial intelligence will play an important role". The steps we have...
January 30, 2024
Your Brain Doesn’t Want You to Exercise
If the benefits of physical activity were distilled into a pill, everyone would be on it. Studies show that moving improves nearly every aspect of health: boosting sleep, strength, and mental well-being while slashing the risk of chronic conditions and premature death. What’s more, studies show that exercise has a...
January 30, 2024
Gympass Hits 2.6M Subscribers as Corporate Wellness Demand Grows
Gympass reached a staggering 2.6 million subscribers in the month of January, when many consumers typically turn towards wellness and fitness initiatives, and over 400 million cumulative employee check-ins across its partner network. The corporate wellness platform also reports that it grew its customer base to over 15,000 in 2023,...
January 30, 2024
How to Watch: 2024 US Olympic Trials Marathon | Track and Field
Here's how to watch the 2024 US Olympic Trials Marathon on FloTrack. The 2024 US Olympic Trials Marathon starts on Feb 3, 2024. Video footage from the event will be archived and stored in a video library for FloTrack subscribers to watch for the duration of their subscription. Flotrack
January 30, 2024
Improving fitness may be linked to a 35% lower risk of prostate cancer, study finds
Plenty of research has linked regular exercise to a lower risk of cancer, but a new study suggests that getting into better shape could reduce the risk of prostate cancer in particular, a diagnosis that around 113 out of every 100,000 men get every year in the U.S. The research,...
January 30, 2024
U.S. Olympic Marathon Trials unveil huge prize pool
We are less than a week away from one of the most exciting pre-Olympic qualification events: the 2024 U.S. Olympic Marathon Trials (on Feb. 3). Not only will the top three men and women have the opportunity to represent Team USA in the marathon at the 2024 Paris Olympics, they...
January 30, 2024
Miami Marathon finisher medals spark airport security concerns
Finishers of the 2024 Miami Marathon on Jan. 28 were warned, but still, hundreds of participants went home without their medals when the TSA (Transportation Security Administration, for Canadians) confiscated the medals, likening them to deadly ninja throwing stars. The 2024 medal is shaped like a golden sun with the...
January 29, 2024
Ironman taps Equinox president as new CEO in effort to woo more type-A executives
Ironman Group said Monday that it has hired the president of the high-end gym chain Equinox, Scott DeRue, to be its next chief executive as the endurance sports event organizer navigates a drop in race participation a decade after its peak. DeRue, who joined Equinox in 2021 to help the...