News Topics
May 30, 2025
Are marathons getting easier to run?
Marathons have long been regarded as the ultimate endurance test, requiring months of intense preparation and extended recovery periods. But has that distance challenge become easier? RUNNING MAGAZINE
May 29, 2025
Specialized expands Morgan Hill footprint, relocates Colorado employees
Specialized said it is expanding its facilities in Morgan Hill and relocating employees from Colorado to its longtime headquarters. Bicycle Retailer
May 28, 2025
High-Protein Ice Cream Brand Hits Major Retailers
Protein Pints, a better-for-you ice cream startup founded just two years ago, is gaining serious ground in the competitive frozen dessert market. The brand, launched by then 21-year-old entrepreneurs Michael Meadows and Paul Reiss, is now on shelves at major national retailers. The brand’s traction comes at a time when...
May 28, 2025
Why one company went all in on marathons
Tata Consultancy Services (TCS), a B2B tech services company, currently has 14 active marathon partnerships, including sponsorships with five of the seven World Marathon Majors. MARKETING BREW
May 28, 2025
How this marathon runner has spared 900,000 disposable cups from landfill
Kristina Smithe was running the California International Marathon in 2019, grabbing cups of water to stay hydrated, when she started to think about how much waste such events produce. FAST COMPANY
May 25, 2025
New Research Says Endurance Athletes May Need as Much Protein as Weight Lifters
You’d have a hard time finding any serious endurance athlete in 2025 who thinks protein doesn’t matter. But figuring out how much protein runners, cyclists, and other endurance junkies actually need—and when they need it—remains a work in progress. Outside
May 23, 2025
Army unveils new fitness test with tougher standards — could you pass it?
"Army Strong" is more than just a tagline — for soldiers, it’s a requirement for duty. The U.S. Army requires that all active-duty soldiers prove their physical prowess by passing a rigorous fitness test. There have been multiple versions of the test over the years — and the Army recently announced that...
May 23, 2025
WFSGI launches physical activity impact report
The global sporting goods industry has launched the first-ever Sporting Goods Physical Activity Impact Report at an exclusive World Health Assembly side-event hosted by WFSGI in Geneva. The report draws attention to the escalating global physical inactivity crisis and the urgent need for increased cross-sector collaboration. Initiatives undertaken by members of the World...
May 23, 2025
Timing and consistency of activity linked to better fitness in older adults
Some people spring into action at dawn, while others prefer a slower start to their day. Whether you rise with a grin or a groan, scientists say your internal clock—known as the circadian rhythm—might influence that behavior and much more. Medical Xpress
May 23, 2025
EXEC: Deckers Shares Plunge on Weaker Hoka Growth in Q4 and Q1 Guide Miss
In another example that a company is only as good as its last quarter, the parent of Hoka, Ugg, Teva, Ahnu, and Koolaburra found that all the great numbers and marketing hype from the fiscal 2025 full-year period did little to instill confidence in investors. SGB MEDIA