News Topics
October 28, 2025
Fitbit Launches Gemini AI-Powered Personal Health Coach in US
Google's Fitbit has launched a public preview of its AI-powered personal health coach for select U.S. Premium subscribers, leveraging Gemini AI to provide personalized fitness, sleep, and wellness advice based on real-time device data. Developed with health experts, it emphasizes evidence-based recommendations, privacy, and ethical guidelines, positioning Fitbit competitively in...
October 28, 2025
Shimano bike-related sales up 5% through three quarters, but operating income slumps
Shimano's sales of bicycle products through the first nine months of the year totaled 266,243 million yen ($1.749 billion), up 5% from the same period last year. Bicycle-related operating income in the period was down 27% from the same period last year, to 30,161 million yen. "While the strong interest...
October 28, 2025
Niagara Falls Marathon disqualifies winners after leading them the wrong way
The 2025 Niagara Falls International Marathon race weekend turned into what one participant called “an absolute nightmare”–and judging by reactions from other runners, they’re not alone in that assessment. On Sunday, the top three runners in both the 10K and half-marathon races unknowingly followed the lead cyclist in the wrong...
October 28, 2025
Running out of ‘cool days’ — how climate change is affecting marathons
Apart from causing wide-ranging adverse repercussions, climate change is also affecting sports by rapidly shrinking the window of "cool days" that allow marathon runners to achieve their best performances, posing an increasing challenge for athletes and organisers of the world's premier long-distance races. THEW NEWS
October 28, 2025
You’ve heard of the Backyard Ultra – now meet the Hourglass
Mad Hatters’ John Yelland, who came up with the concept, basically put a Backyard Ultra in a blender with a beep test and produced something he describes as ‘the world’s first Frontyard Marathon’. Although the thought of running faster as the race progresses is perturbing, there’s a significant positive. RUNNER'S WORLD
October 27, 2025
Zoot Sports acquires Tailwind Brands to accelerate growth
Zoot Sports, a US triathlon apparel brand owned by Italy’s MVC Group, has acquired its longtime European distributor Tailwind Brands to accelerate its growth and consolidation in the rapidly expanding European triathlon market, which is growing annually by 7-8%, with plans to triple Zoot’s European sales within three years by...
October 27, 2025
Men need twice as much exercise as women to lower heart disease risk, study finds
Men may need to exercise twice as much as women to achieve the same reduction in coronary heart disease risk, according to researchers, who say healthy living guidelines should take account of the sex differences. Scientists analysed physical activity records from more than 80,000 people and found that the risk...
October 25, 2025
Inside Reebok’s New Smart Ring and How It Fits Into the Wearable Wellness Market
Reebok is entering the wearable wellness market. The sports company has released its Smart Ring, $249, a wellness tracking ring available in matte black, matte silver and shiny gold. The Reebok Smart Ring tracks heart rate, heart rate variability, blood oxygen level, steps, stress and sleep duration and stages to provide insights on overall wellness and how...
October 24, 2025
EXEC: Hoka Outpaces Overall Deckers Trends in Q2; Execs See H2 Trends Moderating
The Hoka brand outpaced the overall Deckers Brands (DECK) business and sister brand Ugg in the first half and second quarter, as new product releases in the first quarter fueled strong growth throughout the period. However, the brand’s parent company has tempered its outlook for Hoka in the back half...
October 23, 2025
Banned French sprint champion joins Enhanced Games
After serving two doping bans for as many years, former French sprinter Mouhamadou Fallhas found an event that welcomes him back to the track with open arms. On Thursday, the doping-encouraged Enhanced Games announced that Fall is officially the first French athlete to join the start-up, and will compete in the...
