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April 17, 2026

New Report: 94% of U.S. Drivers See Reckless Driving as a Threat, But Almost None Admit to Being the Problem; Parents Identified as Riskiest Group

Boulder, CO /ENDURANCE SPORTSWIRE/ - The White Line Foundation today released Blind Spots, a landmark study revealing a massive “perception gap” on American roads. The report finds that while 94% of drivers agree reckless driving is a serious threat, they are fundamentally blind to their own risky behaviors. The report’s...

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April 16, 2026

Allied Cycle Works Launches the ECHO Carbon Road Bike — Rebalanced for Speed, Range, and Modern Road Riding

BENTONVILLE, AR — April 16, 2026 /ENDURANCE SPORTSWIRE/ - Today, Allied Cycle Works announced the launch of the all-new ECHO—a high-performance carbon road bike built to carry speed across the realities of modern road riding. With road-centric geometry and clearance for up to 45mm tires, ECHO is designed to stay...

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April 16, 2026

Marathon Printing, Inc. Returns as Presenting Sponsor of the U.S. Trail Running Conference

Nashville, TN (April 16, 2026) /ENDURANCE SPORTSWIRE/ - The U.S. Trail Running Conference is pleased to announce that Marathon Printing, Inc. is returning as the Presenting Sponsor of the 2026 conference, taking place November 5–7 at Music City Center in Nashville, Tennessee. The partnership marks a continued commitment from one of...

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April 16, 2026

Rudy Project Raises the Bar for MTB Safety and Sustainability with the New Terraform, Terraform Pro, and Override

April 16, 2026, Treviso, Italy /ENDURANCE SPORTSWIRE/ - Rudy Project, Italian designers of sports performance eyewear and helmets, announces the release of the Terraform, Terraform Pro, and Override, a complete off-road system engineered for riders who demand safety, precision, and sustainability. The Terraform is an open-face helmet built for trail...

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April 16, 2026

43rd El Tour de Tucson Launches Free Youth Registration DOGs of Tucson Sponsors Youth Under Age 18

TUCSON, Arizona. (April 16, 2026) /ENDURANCE SPORTSWIRE/ - Perimeter Bicycling of America has partnered with the DOGS of Tucson cycling group to offer free El Tour registration for all youth under age 18 to help develop the next generation of cyclists. You can register here: 43rd El Tour de Tucson....

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