News Topics
January 6, 2026
ASSOS named official technical apparel partner of EF Pro Cycling
EF Pro Cycling has entered a new era by announcing ASSOS of Switzerland as its official technical apparel partner, effective from 1 January 2026. The multi–year agreement covers the men’s (EF Education–EasyPost), women’s (EF Education–Oatly), and development (EF Education–Aevolo) squads. The partnership marks a strategic shift for the American team as they...
January 6, 2026
Velo-ce acquires titanium bike brand Van Nicholas from Accell
Velo-ce has acquired titanium bike brand Van Nicholas from Accell. The acquisition forms part of Velo-ce’s strategy to expand into the premium adventure and travel bicycle segment. Integration efforts will focus on strengthening Van Nicholas’s presence in adventure cycling, long-distance touring and travel. Anton Nijhuis, Business Developer at Velo-ce, said:...
January 5, 2026
Fleet Feet’s CEO Sounds Off on Nike and On, Opening New Doors and How Specialty Run Can Grow
Chief executive officer Joey Pointer looks back on 2025 and lays out some of the company's plans for 2026, including Fleet Feet's 50th anniversary. Heading into its 50th anniversary, Fleet Feet has more to celebrate than its longevity. The number of locations for its namesake running stores and Marathon Sports, which it acquired in 2022,...
January 5, 2026
Skyrocketing budgets: The financial divide in pro cycling
Money talks–especially in sports. As budgets and star salaries in the pro peloton continue to rise, critics say that makes competition less equal and the sport harder to access for smaller teams. Recently, there have been some interesting reports on the financial state of affairs in cycling, which point to...
January 2, 2026
Apple Tackles Decision Fatigue With New Year’s Fitness Rollout
With new multiweek training programs, Apple Fitness+ is intentionally keeping the time commitment small, then gradually building it week over week After spending 2025 widening its reach and tightening the link between Fitness+ and its hardware ecosystem, Apple is kicking off 2026 with a more prescriptive content strategy: structured, multiweek...
January 2, 2026
Birkenstock, Hoka, Salomon and More Footwear Companies Opening New Stores in 2026
As 2026 kicks off, there are no shortage of footwear retailers and brands that are heading into the new year with ambitious store expansion plans. From monobranded locations to sporting goods retailers, here are some of the store openings slated for 2026. WOMEN'S WEAR DAILY
January 1, 2026
Bain Capital buying South Korean activewear firm Echo Marketing in $344 million deal
Bain Capital is buying a 43.66% stake in South Korea’s Echo Marketing, which owns local activewear brand Andar, from its founder and another shareholder for 216.6 billion won ($150.14 million), Echo said in a regulatory filing on Friday. The U.S. investment firm is also making a tender offer for the remaining...
December 30, 2025
Why Science Says to Pick the Running Shoe That Feels Most Comfortable
Modern running shoes emerged in the 1970s and 1980s, as companies added features like cushioned midsoles, raised heels, and pronation control. It’s hard to get good statistics, or even to compare the very different running populations of the 1970s and the 2000s, but by the time Chris McDougall’s book Born to...
December 29, 2025
Lululemon Founder Mounts Board Challenge With Former On CEO
The polarizing founder of Lululemon says the company is in dire need of a board shakeup and has nominated three new director candidates: the recently departed co-CEO of sneaker brand On, a longtime ESPN marketing executive, and Activision’s former CEO. Chip Wilson, 70, founded Lululemon Athletica in 1998. Even after he resigned...
December 29, 2025
Remains of missing triathlete found in Santa Cruz after shark spotted with human body in its mouth
The body of the triathlete killed in a shark attack off the California coast has been recovered a week after she vanished while swimming with her husband, according to reports. Erica Fox’s corpse was found Saturday afternoon still clad in her black wetsuit south of Davenport Beach in Santa Cruz — about...
