News Topics
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September 7, 2023
Volkswagen Financial Services acquires minority stake in Pon Holding’s leasing subsidiary
Volkswagen Financial Services (VW FS) and Pon Holdings (Pon) have announced a development in their partnership in company bike leasing with VW FS acquiring a 49% stake in the Pon bike leasing subsidiary Bike Mobility Services (BMS). The Memorandum of Understanding (MoU) on this strategic alliance was signed at the...
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September 7, 2023
Saucony Uses a Corn-Based Midsole for Its Most Sustainable Sneaker Ever
Saucony is launching its most sustainable sneaker yet with today’s release of the Triumph RFG, which stands for “Running for Good.” The runner boasts a corn-based midsole and utilizes plant-based dyes for its upper. It arrives as part of Saucony’s pledge to feature organic, recycled, or renewable materials in 90...
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September 7, 2023
Ben Serotta, Serotta Cycling, and Davis Phinney Foundation Partner for Special Fundraiser
LOUISVILLE, CO /ENDURANCE SPORTSWIRE/ – More than three decades ago, a lasting bond was forged between Ben Serotta and Davis Phinney through their shared passion for racing bicycles. In a pivotal moment, Serotta meticulously crafted Phinney's bicycle for the 1984 Olympics, marking the start of an enduring collaboration that spanned over...
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September 7, 2023
USATF Board Member Jim Estes Suing USATF & Max Siegel for Negligence & Defamation
Last week, USATF board member Jim Estes filed a lawsuit in Marion County, Ind., against USATF, its CEO Max Siegel, and its COO Renee Washington. Estes is alleging negligence by USATF and Washington and defamation per se and invasion of privacy by Siegel. All of this stems from the bidding process for the...
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September 7, 2023
B.A.A. Announces Expanded Para Athletics Divisions & Enhanced Prize Money Awards for 2024 Events
BOSTON /ENDURANCE SPORTSWIRE/ – The Boston Athletic Association (B.A.A.) today announced plans for an enhanced prize money structure across B.A.A. events in 2024, as well as the introduction of two new Para Athletics Divisions for athletes competing with coordination impairments (T35-T38) and intellectual impairments (T20) as well as more inclusive upper...
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September 7, 2023
Island Optics Offers a New Perspective on Superior Polarized Sunglasses
Boca Raton, FL, USA, September 7, 2023/ENDURANCE SPORTSWIRE/ - Island Optics, a new sunglass company from a family steeped in the tradition of quality optical craftsmanship since 1922, is excited to announce its bold venture into the world of high-quality polarized sunglasses. With a commitment to excellence spanning over five...
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September 7, 2023
Do you own a road bike? Come and try the 2023 Cycling Time Trials Road Bike Championships
/ENDURANCE SPORTSWIRE/ – The team at Cycling Time Trials (CTT) are excited to share that FTP Racing (Fulfill The Potential) will be hosting the 2023 edition of their Road Bike Championships; an inclusive event which welcomes all cyclists to take part - all you need is a road bike, helmet,...
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September 7, 2023
Tech Maven Turned Marathoner: Carmichael Caldwell Partners with Supersapiens
Atlanta – 07 September 2023 /ENDURANCE SPORTSWIRE/ – Supersapiens, the world’s first glucose management system designed for athletes, is thrilled to unveil its newest ambassador, the ever-evolving Carmichael Caldwell. Teaming up with Supersapiens, powered by Abbott’s Libre Sense Glucose Sport Biosensor, Caldwell embodies the ideal of the modern-day renaissance man,...
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September 7, 2023
San Francisco Marathon Exceeds Fundraising Goal by 70% for Charity with GoFundraise Partnership
/ENDURANCE SPORTSWIRE/ – The annual San Francisco Marathon, in partnership with online fundraising platform GoFundraise, proudly announced today that they've exceeded their fundraising goal by an impressive 70% for non-profit organizations. Participants could choose to fundraise for the Marathon's partner charities or from the wide range of charities available on...
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September 7, 2023
BibRave Scores Big with the 2023 San Francisco Giant Race Presented by Alaska Airlines
Honolulu, HI/ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, partnered for the second year with Giants Enterprises, the entrepreneurial arm of the San Francisco Giants Major League Baseball franchise, to provide marketing services for the 14th annual San Francisco Giant Race presented by Alaska Airlines. This collaboration resulted...
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September 7, 2023
Kane Footwear Expands Officially-Licensed College Collection, Partners with Top NCAA Athletes
Westport, CT (September 7, 2023) /ENDURANCE SPORTSWIRE/ - Kane Footwear, a leader in active recovery footwear, is excited to announce the expansion of their officially-licensed college collection with 11 new schools. In celebration of the expansion, they’re partnering with five top NCAA athletes to promote the new shoe drop, including...
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September 7, 2023
Ultra X and Ecolibrium Partner to Drive Sustainable Racing
/ENDURANCE SPORTSWIRE/ – Ultra X, a prominent name in the world of ultramarathon events, is excited to announce a partnership with ecolibrium, a growing community of festivals, suppliers, artists and music companies taking action to reduce the environmental impacts of travel, the largest source of emissions from live events. The...
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September 6, 2023
The Booger Fund Announces Booger Bash Fundraiser, Auctions
SEATTLE, Wash. – SEPTEMBER 6, 2023 /ENDURANCE SPORTSWIRE/ - The Booger Fund is thrilled to announce its first fundraising event The Booger Bash. The Booger Fund has been working to develop young cyclists into successful young adults across the country for the past five years, while also mentoring and facilitating...
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September 6, 2023
The Dimock Center, Hoodfit and Boston Athletic Association Host the Road to Wellness 5k Run/2-Mile Walk
ROXBURY (September 6, 2023) /ENDURANCE SPORTSWIRE/ - On Saturday, September 9th, The Dimock Center, HoodFit and the Boston Athletic Association (B.A.A.) will host the 9th Annual Road to Wellness 5K Run/2-Mile Walk. The race will be staged at The Dimock Center at 55 Dimock Street in Roxbury and the 5K...
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September 6, 2023
Pon Bike acquires Italian shoe brand Nimbl
Dutch cycling powerhouse Pon Bike has announced the acquisition of premium Italian cycling shoe brand Nimbl. The brand, founded by Francesco Sergio, former Head of Sports Marketing for Cervelo, has an established relationship with Team Jumbo Visma. Unusually, in the world of pro team sponsorship, Sergio has intimated that it...
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September 6, 2023
Zwift and Wahoo partner-up again after patent spat
Indoor training giants Zwift and Wahoo have agreed to start collaborating again after settling a patent lawsuit earlier this week The latter took legal action against Zwift in October 2022 for alleged patent infringement relating to its Hub smart trainer, launched in September. Last week, it was reported that both parties had agreed to end the...
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September 6, 2023
USTA Launches Investment Fund to Support Tennis Growth
The USTA (U.S. Tennis Association) has launched USTA Ventures, through the USTA Strategic Investment Committee, which will be charged with evaluating a broad spectrum of long-term investment opportunities. The focus will be on acquiring potential equity stakes in technologies and other companies that will help to advance the growth of tennis...
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September 6, 2023
Raccoon Media Group has been acquired by Cuil Bay Capital
September 2023, London/ENDURANCE SPORTSWIRE/ – Raccoon Media Group Ltd has announced that a new investment vehicle, Cuil Bay Capital (CBC), has today acquired a majority stake in the business. CBC is led by Doug Emslie, the former CEO of Tarsus Group who will join the board as chairman, replacing Ralph Collett....
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September 6, 2023
Kinomap announces new video preview integration with Strava
(Sept. 6, 2023) /ENDURANCE SPORTSWIRE/ - Kinomap, an interactive video-based training app for runners, cyclists and rowers, today announced a new integration with Strava, the leading subscription platform at the center of connected fitness, that allows users of both platforms to upload 10-second video clips. Integrated with Strava since 2016,...
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September 6, 2023
runDallas and the Dallas White Rock Marathon President Paul Lambert Departing the Organization
DALLAS, Sept. 6, 2023 /ENDURANCE SPORTSWIRE/ – The Board of Directors of the Dallas White Rock Marathon (DWRM), the parent organization of runDallas and the BMW Dallas Marathon Festival, announced Paul Lambert, president of DWRM, is departing the organization to pursue other interests. During this transition, Charles Peyton, Chairman of the...
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September 6, 2023
New York City Triathlon & Duathlon produced by Life Time Features New Fall Date and $19,000 Prize Purse for Pros
NEW YORK – (Sept. 06, 2023)/ENDURANCE SPORTSWIRE/ – The New York City Triathlon, produced by Life Time (NYSE: LTH) and a marquee event in the city since 2001, will welcome athletes from around the world on Sunday, October 1. Kicking off at 7:30 am, Triathletes will swim 0.93 miles (1500m), pedal 24.8...
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September 6, 2023
MYLAPS launches world’s smallest UHF timing decoder
/ENDURANCE SPORTSWIRE/ – MYLAPS announces the introduction of the lightest UHF decoder in the world of sports timing. The BibTag Smart Decoder is a light-weight decoder with the proven MYLAPS accuracy and optimized user experience. The new decoder is the latest addition to the BibTag product line. The BibTag system...
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September 6, 2023
Living city of the Incas hosted GFNY Peru, world’s highest bike race
New York City, September 6, 2023 /ENDURANCE SPORTSWIRE/ - Ollantaytambo hosted the third edition of GFNY Peru this past Sunday. The updated challenging racecourse was 127.7 km long with an elevation gain of 1742m, reaching up to 3600m above sea level. Race day presented itself cold and drizzly, ideal conditions...
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September 6, 2023
Top field hunts for European Championship Long Distance title at Challenge Almere-Amsterdam
/ENDURANCE SPORTSWIRE/ – They are slowly but surely dropping in to Almere and come from all over the world: over 50 professional athletes are preparing to start Saturday’s Challenge Almere-Amsterdam. They all have one goal: to win the race and crown themselves Europe Triathlon Long Distance Champion. In the men’s...
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September 6, 2023
Treat Public Relations Welcomes PR Specialist Anna Gimre To Expanding Team
MISSION VIEJO, Calif. /ENDURANCE SPORTSWIRE/ – Treat Public Relations, the endurance sports industry’s premier public relations partner, has welcomed Anna Gimre to their team. As a PR Specialist, Gimre will play a key role in executing the strategic media relations plans that earn Treat PR clients valuable press coverage for their...