News Topics
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January 15, 2024
Atlanta Track Club chooses MYLAPS to offer best-in-class sports timing
ATLANTA (Monday, January 15, 2024) /ENDURANCE SPORTSWIRE/ - Atlanta Track Club, the second-largest running club in the United States, partners up with MYLAPS to offer best-in-class sports experiences to members and race participants in and around Atlanta. This was announced today at the MYLAPS Partner Conference in Houston, Texas. Both...
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January 15, 2024
Designing shoes for women’s feet with Wes and Allyson Felix of Saysh (2023)
On How I Built This Lab, Allyson and Wes talk with Guy about their journey to the top of the track and field world, the decision to leave Nike, and how they built the iconic shoe that Allyson wore during her gold medal performance at the 2020 Olympics in Tokyo....
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January 15, 2024
3Mgives Empowers Finding Home ATX as Chosen Beneficiary for the 2024 3M Half Marathon
AUSTIN, TX, January 15, 2024 /ENDURANCE SPORTSWIRE/ - 3Mgives has selected Finding Home ATX as the beneficiary for the upcoming 2024 3M Half Marathon in Austin, Texas. This grant will empower the Austin-based community organization to advance its mission of eliminating unsheltered homelessness by scaling up Austin’s Homelessness Operating System...
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January 14, 2024
Course Records Shatter on Historic Day in Houston
HOUSTON - JANUARY 14, 2023 /ENDURANCE SPORTSWIRE/ - With nearly perfect conditions for distance running, history was made yet again at the Aramco Houston Half Marathon and Chevron Houston Marathon on Sunday. Two course records were shattered - one which is now the fastest performance ever in North America - and...
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January 13, 2024
WATCH: Runner wins half-marathon, but race officials did not believe him
Argentinian runner found himself in some finish line confusion at the 2024 Merida Half Marathon in Merida, Mexico. Juan Esteban Pizarro had the half-marathon all wrapped up in the final kilometres, but as Pizarro ran toward the finish line, he was ready to break the tape and pose for the...
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January 12, 2024
Ice-encrusted runners take on Siberian marathon at -52C
A group of hardy Russians took part on Friday in one of the world's most extreme running contests - a marathon held at -52 degrees Celsius (-62 Fahrenheit). Runners underwent medical checks before the start of the event in Oymyakon, a settlement in Siberia, and were provided with broth, hot...
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January 12, 2024
Hot Shoe Brand On Running Sets Aggressive Sales Goals
Executives from rising shoe brand On Running gave an update on the company’s goals, including doubling its sales in the next three years, at the ICR Conference in Orlando, Florida, earlier this week. The Switzerland-based company is on a steep upward trajectory, with $1.58 billion in net sales for the...
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January 12, 2024
Pedaling for Parkinson’s™: Now powered by the Davis Phinney Foundation
LOUISVILLE, CO / January 12, 2024 /ENDURANCE SPORTSWIRE/ – The Davis Phinney Foundation was one of the first organizations to recognize, promote, and fund research on the effects of exercise for the well-being of a person with Parkinson’s. Years later, multiple studies demonstrated what Davis Phinney and others knew to...
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January 12, 2024
Fleet Feet Expands Footprint in Youngstown, Ohio
YOUNGSTOWN, Ohio and CARRBORO, N.C. (Jan, 2024) /ENDURANCE SPORTSWIRE/ – Fleet Feet, the largest franchisor of specialty run stores, announced today the grand opening of its new location in Youngstown, Ohio, which started welcoming customers in November. The location is the fifth store in the area operated by husband-and-wife team Heather...
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January 12, 2024
Dave Asprey on Upgrade Labs, the World’s First ‘Biohacking’ Franchise
Dave Asprey is synonymous with longevity. An entrepreneur and social media figure known as the “Father of Biohacking,” the Wharton grad created Bulletproof Nutrition, is a New York Times bestselling author and hosts the popular health and wellness podcast, “The Human Upgrade.” Asprey spoke with Athletech News about his latest...
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January 12, 2024
Gran Fondo Florida Updates Routes to Enhance Rider Experience and Safety
Gettysburg, PA – January 12, 2024/ENDURANCE SPORTSWIRE/ – Gran Fondo National Series today announced updated routes for the 13th Annual Gran Fondo Florida, scheduled for March 17, 2024, in Dade City, Florida. Organizers aim to enhance rider experience and safety by rerouting to quieter country roads throughout Pasco County. Cyclists can...
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January 12, 2024
Celebrating Two Decades of Adventure: The Coastal Challenge Costa Rica’s 20th Anniversary Edition
San Jose, Costa Rica - Jan 12, 2024 /EDURANCE SPORTSWIRE/ - The Coastal Challenge Costa Rica, an extraordinary expedition run, is proud to announce and celebrate its 20th anniversary edition. Over the past two decades, this six-day, 250 km journey has evolved into an iconic event, attracting adventure enthusiasts from...
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January 11, 2024
Little Rock Marathon Unveils 2024 Courses Winding Through City’s Top Attractions
LITTLE ROCK, Ark. /ENDURANCE SPORTSWIRE/ - Race officials today revealed the official courses for the 2024 Little Rock Marathon, half marathon, 10K and 5K taking place March 3. The loop courses boast tours of downtown, the Clinton Presidential Library, the Arkansas State Capitol and other beloved city sights. The 26.2-mile...
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January 11, 2024
Merrell, Saucony Parent Company Sells Shoe Brand Sperry
Wolverine Worldwide, parent company of Merrell, Saucony, Chaco, and other brands, announced it has sold boat-shoe brand Sperry to Authentic Brands Group and the Aldo Group. The deal closed on Jan. 10, and is expected to generate about $130 million in the first quarter to pay down debt. The announcement...
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January 11, 2024
Bikes could soon use AI to think for themselves, Shimano patent suggests
Published earlier this week, the patent for a “learning model” details a product that draws on artificial intelligence (AI) to control dropper seatposts, front suspension and saddle tilt. The device, a small screen attached to the handlebar, is designed to learn from a rider’s preferences in different situations, in order...
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January 11, 2024
American Trail Running Association partners with BibBoards to Pave the Way for Sustainable Trail Running Experiences
San Ramon, 1/11/2024 /ENDURANCE SPORTSWIRE/ – BibBoards, a trailblazer in race bib fasteners, is thrilled to announce its partnership with the American Trail Running Association (ATRA), a leading organization dedicated to promoting trail running and preserving natural environments. This collaboration combines BibBoards' innovative solutions with ATRA's commitment to sustainability, creating a...
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January 11, 2024
Boston Champions & Global Stars Set to Square Off at 128th Boston Marathon presented by Bank of America
BOSTON/ENDURANCE SPORTSWIRE/ – The 128th Boston Marathon presented by Bank of America will feature the strongest women’s field in race history, led by defending champions Hellen Obiri and Susannah Scaroni. A total of 19 women with personal bests under 2:23:00 will line up in Hopkinton aiming to earn the Open Division...
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January 11, 2024
The Cowtown fulfills 5,620 C.A.L.F. grants at 104 schools in North Texas
Fort Worth, Texas/ENDURANCE SPORTSWIRE/ – In the weeks preceding race weekend, February 24-25, 2024 at Will Rogers Memorial Center, the Cowtown staff and an army of volunteers will visit 104 schools delivering much needed running shoes, socks, and assistance with entry fees to youth in need enabling them to run the...
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January 11, 2024
Runners from across the globe are headed to Baton Rouge for the running festival with lagniappe
BATON ROUGE, LA. /ENDURANCE SPORTSWIRE/ - A near Sell Out crowd of runners from as far away as Australia and southeast Asia are headed to the Capital City for the 13th Annual Louisiana Marathon. Runners from 47 states, Australia, Brazil, Canada, Costa Rica, Germany, the United Kingdom, Ireland, Laos, Mexico,...
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January 11, 2024
Challenged Athletes Foundation Joins In Motion Events for the First Official Inclusive Kids Marathon Mile at LEGOLAND® California Resort
Carlsbad, CA (January, 2024) /ENDURANCE SPORTSWIRE/ – Celebrating its 30th anniversary of empowering individuals through sports, the Challenged Athletes Foundation (CAF) has partnered with, Merlin’s Magic Wand Foundation, and In Motion Events to present the first official inclusive Kids Marathon Mile on Saturday, January 13, 2024 at LEGOLAND® California Resort. Hundreds...
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January 11, 2024
Zoot Sports welcomes Professional Triathlete Lauren Brandon to their Ohana
Carlsbad, CA /ENDURANCE SPORTSWIRE - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome professional triathlete Lauren Brandon to its team of sponsored athletes. Known for her strong swim and bike splits, Brandon's multi-year sponsorship deal will allow her to train and compete on the world stage...
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January 10, 2024
Giant Group Sees Another Steep Decline in December Revenues
Giant Group reported consolidated sales were NT$76.95 billion for full-year 2023 through December, a decrease of 16.4 percent compared to the 2022 full-year period. December revenues were down 25.8 percent to NT$4.17 billion, compared to NT$5.62 billion in December 2022. Still, the Taiwan-based bike manufacturing group, which reports in New...
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January 10, 2024
The best wearable and fitness tech of CES 2024: from smart rings to AI coaches
Every year CES – the Consumer Electronics Show – introduces us to a treasure trove of innovative technologies, and that’s no truer than in the fitness and wearables category. CES 2024 has been no different. This year we (thankfully) don’t have toilet-based gadgets we want to highlight, but there are...
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January 10, 2024
Nike’s Record-Breaking Marathon Sneaker Will Return With a New Colorway in April
The latest iteration of Nike’s record-breaking marathon franchise helped ring in the new year, and unsurprisingly, the Alphafly 3 sold out immediately. Those still looking to get their hands on the top-of-the-line runner will be relieved to find out that the sneaker will return in April with a new (and...
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January 10, 2024
Verge Launches ‘They Win, You Win!’ Tour Down Under Competition for Intermarché-Wanty Fans
NEW YORK — January, 2024 /ENDURANCE SPORTSWIRE/ – Verge, the official custom apparel supplier for UCI World Tour pro cycling team Intermarché-Wanty, invites cycling fans to join in with the launch of the brand’s 2024 ‘They Win, You Win!’ loyalty competition. Kicking off with the January 16th - 21st Santos Tour...