The Cowtown fulfills 5,620 C.A.L.F. grants at 104 schools in North Texas

January 11, 2024

Fort Worth, Texas/ENDURANCE SPORTSWIRE/ – In the weeks preceding race weekend, February 24-25, 2024 at Will Rogers Memorial Center, the Cowtown staff and an army of volunteers will visit 104 schools delivering much needed running shoes, socks, and assistance with entry fees to youth in need enabling them to run the Kids 5K distance race. The C.A.L.F. program is an opportunity for area youth to start living a healthier life regardless of their background. The mission of Cowtown is based on the fact that a fit and active child will adopt life-long healthy habits.

“Our volunteers are preparing to host more than 21,000 athletes and actively living out our mission by hand-fitting shoes on more than 5,500 kids in the next six weeks,” said The Cowtown Executive Director, Heidi Swartz. “Some of our athletes do not realize that the Cowtown Marathon benefits its own charity and how running the race impacts thousands of area youth.”

For the past 15 years, the Cowtown has distributed over 54,000 pairs of shoes with the help of community involvement. Anyone support C.A.L.F with any contribution amount throughout the year, you don’t have to run to play a role (estimate cost of shoes and entry fee discount is $50 per child). You may also adopt a whole school which ranges between $1,000 to $5,000.

To learn more – visit cowtownmarathon.org.


The 46th running of The Cowtown will take place on February 24 -25, 2024 at Will Rogers Memorial Center. Run annually, The Cowtown is a Fort Worth tradition with a $10.5 million economic impact on the City. In person races include the Adult 5K, Kids 5K, 10K, Half Marathon, Full Marathon, and Ultra Marathon. Virtual options to run all distances are available. Proceeds from The Cowtown benefit the C.A.L.F. Program. The Cowtown 2024 is presented by Baylor Scott & White All Saints Medical Center – Fort Worth.