BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
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June 7, 2021
Diamondback Announces Partnership with LOGE Camps
KENT, Wash., (June 7, 2021) — Diamondback Bicycles, a leader in bike innovation, has announced a new demo partnership with LOGE Camps, the hotel that gets you outdoors. Beginning in Summer of 2021, Diamondback will offer the Division1, Atroz 2, and Release 29 1 at select LOGE Camps across the...
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June 7, 2021
Sport Acuity acquires Tri247 endurance media business
Sport Acuity has acquired a controlling stake in Tri247 – the company behind the 247 group of endurance sport websites. Chief among them is Tri247.com, alongside Run247.com, which are leading platforms for elite to starter athletes. Endurance.biz
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June 4, 2021
Bicycle industry sees first stock exchange index tracker
Set to launch on the Frankfurt stock exchange on the 21st of June, the bicycle industry will get its first stock exchange index tracking 20 of the trade’s largest listed names. The index management will be handled by asset management firm Daubenthaler and the index will be called BeneFaktorIndex® Bike. Cycling Industry...
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June 4, 2021
Alvernia University Becomes First Pennsylvania School to Add Varsity Women’s Triathlon
COLORADO SPRINGS, Colo.— USA Triathlon, along with Alvernia University Director of Athletics and Recreation Bill Stiles, today announced that Alvernia University in Reading, Pennsylvania, will become the 37th school in the nation and the first in Pennsylvania to offer women’s triathlon at the varsity level. The NCAA Division III team...
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June 4, 2021
J&A Racing partners with MarathonFoto to capture athletes’ images at the J&A Racing series of races as their official race photography provider.
J&A Racing is welcoming back live events. Runners will be welcomed back to the start line with photos from MarathonFoto. J&A Racing has partnered with MarathonFoto to provide participants images across their entire series of races. The series starts with MSP Big Blue 5K in August, the Bayport Foundation Crawlin Crab...
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June 3, 2021
Lululemon first-quarter sales rise 88%, topping estimates, as store traffic rebounds
Net income grew to $145 million, or $1.11 per share, from $28.6 million, or 22 cents per share, a year earlier. Excluding one-time charges, Lululemon earned $1.16 a share, better than the 91 cents per shares that analysts estimated. Revenue rose to $1.23 billion from $652 million a year earlier. That...
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June 3, 2021
USA Triathlon Unveils Refreshed Membership Hub with New Features, Increased Functionality
COLORADO SPRINGS, Colo.— USA Triathlon today unveiled its new Membership Hub, a completely refreshed online portal for USA Triathlon members and key constituents. The hub features increased reliability and ease of use, an all-new suite of tools and significantly enhanced search functionality — giving athletes, race directors, coaches, clubs, officials...
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June 3, 2021
KINeSYS Sunscreen Partners with The RiderBox
Leaders in performance sunscreen, KINeSYS, are excited to be partnering with The RiderBox throughout June and July. The RiderBox is the #1 subscription box for cyclists, providing a regular supply of products to enhance active lifestyles. “The popularity of cycling has exploded during COVID. More time in the saddle means...
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June 2, 2021
World Bicycle Relief Announces Second Annual Pedal to Empower Ride
Indianapolis - June 2, 2021 - World Bicycle Relief’s signature ride, Pedal to Empower, returns for a second year this Saturday, June 5 2021. The event aligns with World Bicycle Day on June 3 to internationally celebrate the bicycle as a symbol of human progress and advancement, and World Bicycle...
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June 2, 2021
UCI pushes forwards with sustainable development strategy
The Union Cycliste Internationale (UCI) has approved key components of its sustainable development strategy, with guidelines and targets. The UCI’s sustainability guidelines aim to provide practical information on key aspects of sustainability for all its stakeholders – which include its 197 national federations, event organisers and teams – so they can...
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June 2, 2021
HOKA ONE ONE® Strengthens Leadership Team with New Hires
(Goleta, Calif.) June 2, 2021 – HOKA ONE ONE®, one of the fastest-growing footwear and apparel brands in history, announces the hiring of two key leadership positions. With roughly four decades of collective experience in the footwear and outdoor industries, these new team members will deepen the brand’s expertise in...
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June 2, 2021
CamelBak® Partners With Unlikely Hikers
PETALUMA, Calif. (June 2, 2021) – CamelBak®, the global leader in award-winning personal hydration products, announces a new partnership with Unlikely Hikers, an outdoor community that features underrepresented people in the outdoors. Together, the organizations will continue to support diversity, anti-racism and body positivity in the outdoors through community events, ambassadors,...
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June 1, 2021
Meet the team tackling cycling’s garbage problem and eliminating single-use plastics
Canadian women's continental team InstaFund Racing, now in its third season, has set itself the big goal of going almost entirely free of single-use plastic, from June 1. It also aims to work towards having a carbon-neutral footprint from 2022. Velonews
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June 1, 2021
MYLAPS offers coaching software to get extensive training insights
Haarlem/Utrecht – Get the most out of your training data and say goodbye to your stopwatch. The newly launched CoachSUITE turns MYLAPS training data into valuable (live) insights for sports coaches and athletes. MYLAPS offers this tool to all coaches, tracks, and federations that strive to get the most out...
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June 1, 2021
Life Time Taps FloSports as Exclusive Official Media Partner and Broadcaster of Garmin UNBOUND Gravel
EMPORIA, Kans., June 1, 2021— Life Time, owner and producer of Garmin UNBOUND Gravel presented by Craft,has kicked off an exclusive two-year partnership with FloSports, a leader in sports streaming and original content. FloSports will serve as the Official Media Partner broadcasting the UNBOUND Gravel event weekend in 2021 and 2022...
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May 27, 2021
British Triathlon Confirms Live Photography at The AJ Bell 2021 World Triathlon Leeds
A UK space company has been commissioned to provide space-enabled, live event photos at the AJ Bell 2021 World Triathlon Leeds, organised by British Triathlon on 5-6 June. This service is set to boost participant engagement and virtual spectator involvements, helping the recovery of an industry heavily impacted by COVID-19....
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May 27, 2021
Regions Banks Signs on as VIP Partner for Southern Firecracker Triathlon
May 27, 2021 Grenada, MS – Rockstar All Access announces today it has secured a deal with Regions Bank to provide an unique VIP experience for not only participants but spectators of the Southern Firecracker Triathlon. Regions Financial Corporation is a member of the S&P 500 Index and is one...
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May 26, 2021
The Pro’s Closet receives $40M in funding
The additional $40 million in Series B funding that will be used by the used bike and component retailer to grow its workforce, develop new technological customer solutions, and possibly expand into new regions. It is considering options to establish a presence outside Colorado, but did not provide specifics. This...
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May 26, 2021
Vista Outdoor acquires two companies, including an e-bike brand
Vista Outdoor, the parent company of CamelBak, Giro, Camp Chef, and others, has acquired e-bike maker QuietKat and the “hunt athleisure” brand Venor, adding to its portfolio of outdoor companies. OBJ
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May 26, 2021
Dick’s Sporting Goods Reports Highest-Ever Quarterly Earnings
The retailer announced its first-quarter earnings Wednesday, recording a 119% increase in revenue to $2.92 billion compared to the $1.33 billion it reported in Q1 2020 — when Dick’s was forced to shut down its stores due to the global pandemic. Front Office Sports
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May 25, 2021
Alpine Parrot Spreads its Wings with Backbone Media Partnership
DENVER, Colo. (May 25, 2021)– Alpine Parrot, maker of technical apparel for women sizes 14-24, has partnered with Backbone Media to help build brand awareness through public relations. Backbone will help Alpine Parrot promote its mission to create outdoor clothing that encourages and celebrates underrepresented people in the outdoors, namely...
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May 25, 2021
RACE RESULT relaunches my.raceresult.com with new “Timers” category
With a new, intelligent search function and newly introduced categories, participants can search even more specifically for suitable events. This not only allows for faster registration and retrieval of results, the platform also becomes the ideal tool for finding the next sporting challenge - and for registering directly. In addition, my.raceresult.com...
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May 24, 2021
European private equity firm acquires Stromer
Naxicap Partners, a European private equity firm, has reached an agreement to acquire Stromer, the Swiss-based e-bike brand. Details of the agreement were not disclosed. The transaction is subject to customary approvals. Stromer was founded in 2009. It merged with BMC in 2011 and then with new investment it separated from BMC in 2016....
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May 24, 2021
Peloton To Break Ground For First U.S. Facility This Summer
The at-home fitness company announced plans to build its first U.S. factory for $400 million, adding to its third-party manufacturers in Asia and acquired U.S. businesses. Plans for the Ohio facility come after complaints of month-long shipping delays and a string of investments focused on meeting demand. Peloton reported its first...
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May 21, 2021
Jaybird Partners With Olympic-Bound Mountain Bike Racer, Kate Courtney
PARK CITY, Utah — May 21, 2021 — Jaybird, a leader in wireless headphones for outdoor sports and fitness enthusiasts, today announced its partnership with professional bike racer, Kate Courtney. Courtney is the current Elite XC World Cup Overall Champion and the 2018 World Champion - the first American to...