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May 8, 2025

Small Canadian Brand, Big Inspiration: KINeSYS Sunscreen Announces 2025 Champions

Vancouver, BC /ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen, a small but mighty Canadian-made brand, is proud to unveil the 2025 KINeSYS Champions—an inspiring group of 40+ athletes, coaches, outdoor lovers, and active families from across North America. Now in its sixth year, the KINeSYS Champions Brand Ambassador Program continues to...

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May 8, 2025

Showcased

Mountain Hardwear Welcomes Climbing Phenom Noah Wheeler to Its Athlete Roster

RICHMOND, Calif. [May 8, 2025] /ENDURANCE SPORTSWIRE/ - Mountain Hardwear, a leader in performance gear and apparel for outdoor enthusiasts, is thrilled to announce the addition of climber Noah Wheeler to its athlete team. Known for his bouldering achievements and creative vision, Noah brings a combination of technical skill, grit,...

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May 7, 2025

Superfeet Reaffirms Commitment to Performance Innovation with Bold Brand Evolution

FERNDALE, Wash. (May 7, 2025) /ENDURANCE SPORTSWIRE/ - Superfeet, the global leader in performance insoles, proudly unveils the next evolution of its brand, marking a new era in the company’s journey to empower all who move. With a renewed emphasis on serving real world athletes, biomechanical innovation, and intentional design,...

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May 7, 2025

Craft Sportswear’s New Brand Film with Tim Tollefson Reminds Us: Running Is in Our DNA

BORÅS, Sweden (May 7, 2025) /ENDURANCE SPORTSWIRE/ – Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence in endurance sports apparel and footwear, is proud to announce the global launch of its new brand campaign film, “Run. Like We’re Meant To.” Craft reminds us that we’re...

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May 7, 2025

Olympian and Pro Cycling Legend Dave Zabriskie Launches Cognitive Protocol: A Revolutionary Solution for Brain Health

BOULDER, CO, UNITED STATES /ENDURANCE SPORTSWIRE/ - Dave Zabriskie, renowned former World Tour professional cyclist, Olympian, and the first American to win stages in all three Grand Tours—the Tour de France, Vuelta a España, and Giro d’Italia—announced today the launch of Cognitive Protocol, a groundbreaking initiative focused on concussion recovery...

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May 7, 2025

Fleet Feet Chicago Expands with 9th Retail Store Location in Algonquin, IL

Chicago, IL (May 7, 2025) /ENDURANCE SPORTSWIRE/ - Fleet Feet Chicago is excited to announce the opening of its newest retail location in Algonquin, Illinois, opening today. This marks the ninth store in the Fleet Feet Chicago network, which has been a trusted name in the Chicagoland running community since...

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May 7, 2025

Cadence H2O Operations Expands to Arizona

May 7, 2025 /ENDURANCE SPORTSWIRE/ -  Cadence Sports' H2O Operations (WaterMonster) is expanding with a new hub in Arizona to better serve the growing demand in Arizona, California, and the Mountain West. Co-founders Gary Metcalf and Brian Leto stated that while the WaterMonster operation has historically centered in Texas, the...

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May 6, 2025

The McCourt Foundation Promotes Stacy Embretson to Vice President / Race Director

LOS ANGELES, CA – May 6, 2025 /ENDURANCE SPORTSWIRE/ - The McCourt Foundation (TMF) is thrilled to announce the promotion of Stacy Embretson to the position of Vice President / Race Director. In this expanded role, Stacy will continue to lead and elevate the operational excellence of TMF’s signature events,...

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