BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

November 20, 2024
Virginia’s Blue Ridge TWENTY24 Signs New Zealand athlete Rylee McMullen
Roanoke, VA – November 20, 2024. /ENDURANCE SPORTSWIRE/ – Virginia’s Blue Ridge TWENTY24 is proud to announce the signing of Rylee McMullen (NZL), a dynamic and accomplished cyclist from New Zealand, for the 2025 and 2026 seasons. With a career spanning multiple disciplines and continents, Rylee brings a wealth of...

November 20, 2024
4iiii Innovations Adds Bike Index Registration Feature to iPhone App, Offering a Bike Recovery Solution
COCHRANE, ALBERTA, 20th November, 2024 /ENDURANCE SPORTSWIRE/ — 4iiii Innovations, a leader in power-driven cycling performance, is excited to announce the integration of the Bike Index registration feature into their iPhone app. This new feature allows 4iiii customers to register their bikes with Bike Index, the largest non-profit bike registry...

November 19, 2024
Road Runner Sports Taps Leading Active Lifestyle Agency OutsidePR as Agency of Record
SAUSALITO, Calif. (November 19, 2024) /ENDURANCE SPORTSWIRE/ - OutsidePR, a leading public relations agency in the outdoor and active lifestyle space will now represent the running retailer Road Runner Sports. A trailblazing family business that has become the world’s largest running and walking store, Road Runner Sports is committed to...
November 19, 2024
Oura Hits $5B+ Valuation, Partners with Dexcom
Medical device leader Dexcom has made a $75 million strategic investment in wearable ring maker Oura, pushing the wearable ring maker’s valuation to over $5 billion. The two companies have also partnered to integrate Dexcom’s glucose data with vital signs, sleep, stress, heart health, and activity metrics from the Oura Ring,...

November 19, 2024
Swiftwick Announces James Osborne as New Sales Manager
Nashville, TN (November 19, 2024) /ENDURANCE SPORTSWIRE/ — Swiftwick, the Nashville-based maker of performance socks for endurance athletes, is pleased to announce the hiring of James Osborne as its new Sales Manager, Run Specialty. Osborne has served as sales and community consultant with Swiftwick since earlier this summer. “In his...

November 19, 2024
San Antonio Sports and City of San Antonio Announce Inaugural San Antonio Marathon: Where Every Step Will Tell a Story
(SAN ANTONIO - Nov. 19, 2024) /ENDURANCE SPORTSWIRE/ – San Antonio Sports, the city’s nonprofit sports commission, and the City of San Antonio have announced the launch of the San Antonio Marathon, a new destination event set for Sunday, Dec. 7, 2025. This premier marathon will succeed the Rock ‘n’ Roll...

November 19, 2024
Nivis Gear Launches Highly Anticipated New Ski Apparel and Website
Richmond, VA. (November 19, 2024) /ENDURANCE SPORTSWIRE/ — Today, Nivis Gear, a boutique skiwear company offering high-performing outerwear, is excited to announce a new website alongside two new highly anticipated jackets. The Protego Pro Shell and Tendo Jacket join the existing Nivis line of exceptionally well made products with a...

November 19, 2024
Superfeet Named One of Outside Magazine’s Best Places to Work in 2024
FERNDALE, Wash. (Nov. 19, 2024) /ENDURANCE SPORTSWIRE/ — Superfeet, the global leader in performance insoles, is thrilled to announce it has been recognized as one of The 50 Best Places to Work in 2024 by Outside Magazine. This esteemed recognition highlights Superfeet’s ongoing commitment to fostering a culture of empowerment,...
November 19, 2024
Outside Magazine and Outside Online Win 8 Journalism Awards
Boulder, Colorado /ENDURANCE SPORTSWIRE/ - Outside Interactive, Inc., the world’s leading creator of outdoor content, services, events, and experiences, announced today that Outside magazine and Outside Online won a record number of awards in the annual Lowell Thomas Journalism Awards Competition. The awards are named after the acclaimed broadcast journalist,...
November 18, 2024
The 50 Best Places to Work in 2024
Workers nowadays want four-day work weeks, unlimited paid time off, and flexible work locations. These are the companies that have gone above and beyond to keep their employees happy, while also encouraging them to pursue their outdoor passions. Outside