BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
August 11, 2025
Meet Boston Extends Partnership with Boston Triathlon as Host Partner Through 2028
BOSTON, MA (August 11, 2025) /ENDURANCE SPORTSWIRE/ – ethos, the mass participation event organization that presents the Boston Triathlon, today announced that Meet Boston, the official destination marketing and sales organization for the Greater Boston area, will continue as a Host Partner of the Boston Triathlon through 2028. This long-term...
August 7, 2025
Peloton Posts Fiscal Q4 Revenue Beat, Swings to Q4 Profit and Plans Layoffs
Peloton Interactive shares were up sharply on Thursday morning, August 7, as the company beat top and bottom-line estimates for its fiscal fourth quarter, swinging to a quarterly profit against estimates for a Q4 loss. The company reported earnings of 5 cents per share for the period, easily outpacing the...
August 7, 2025
WTA No. 1 Aryna Sabalenka Taps Electrolit as Official Hydration Partner
Houston, TX (August 7, 2025) /ENDURANCE SPORTSWIRE/ – Today, reigning WTA World No. 1 and three-time Grand Slam champion Aryna Sabalenka announces a new partnership with Electrolit – the preferred, premium hydration beverage and fourth-ranked sports drink in the U.S. The multiyear deal marks a powerful alignment between one of tennis’s...
August 6, 2025
Shimano revises 2025 forecasts due to second-quarter results
Shimano has revised its full-year forecasts due to a discrepancy between its second quarter results and the results it forecast for that period. The company also said a proposed settlement to a U.S. class action lawsuit over its crank recall is "reasonable." The company said its net sales in the...
August 6, 2025
Saucony Posts Sharp Jump in Q2 Sales for Wolverine WorldWide; Merrell Up 9.0 Percent
Wolverine World Wide, Inc., owner of the Merrell, Saucony, Chaco, Sweaty Betty, Hush Puppies, Wolverine, Bates, Hytest, and Stride Rite brands, and licensee of the Cat and Harley-Davidson brands for footwear, reported revenues for the 2025 second quarter increased 11.5 percent to $474.2 million for the three-month period ended June...
August 6, 2025
What Does €3 Million BikeRoom Investment Mean for the Price of Second Hand Pro Bikes?
Created in Italy as an online platform to buy both new and certified used premium bikes of all disciplines, it was honestly the real team bikes from notable pro riders that caught our attention. But from the start, Bikeroom was always about more than just used pro bikes. They wanted...
August 6, 2025
Lessons From the IRONMAN x TriDot Break-Up
Earlier this week, TriDot announced the termination of their business relationship with IRONMAN, and as such, will bring about sizable change to the IRONMAN University program for coaches once again. TriDot emailed their coaching community about the change, stating in part: “Due to unresolved business matters, TriDot has terminated its...
August 6, 2025
H2O Audio and Zwift Debut Limited-Edition RIPT Ultra Headphones
SAN DIEGO / LONG BEACH, Calif. (Aug. 6, 2025) — ENDURANCE SPORTSWIRE - H2O Audio, the leader in high-performance sport headphones, has partnered with Zwift, the global online fitness platform for cyclists and runners, to launch a limited-edition Zwift x RIPT Ultra headphone—bringing immersive sound to gamified training. Built for athletes who...
August 6, 2025
Ultrarunning Legend Kilian Jornet to Link 72 US Mountains by Foot and Bike
Kilian Jornet has won every big ultramarathon there is. Now the prolific runner has his sights set on a new goal: Connecting all of the lower United States’ 14,000-foot peaks by foot and bike. GEAR JUNKIE
August 6, 2025
Chinese bike imports plummet in first half as industry scrambles
Bicycle imports fell 11% in value in the first half of 2025, according to figures released by the Census this week. As the industry attempted to respond to tariff news out of Washington, its source nations changed significantly. Bicycle Retailer
