BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

April 16, 2025
ATRA announces 2025 Better Together Scholarship recipients
April 16, 2025 /ENDURANCE SPORTSWIRE/ - In 2024, ATRA successfully launched the Better Together Scholarship program to help under-funded and aspiring race directors attend the 12th annual US Trail Running Conference. This program will continue for the 2025 edition of the US Trail Running Conference that is slated for October...

April 16, 2025
Uncommon Runner Launches Premium Running Apparel Collection – Spring 2025
Columbus, OH (April 16, 2025) /ENDURANCE SPORTSWIRE/ – A Bold New Brand Blending Performance, Identity, and Design. A New Voice in Running Apparel Uncommon Runner offers a deliberate alternative to mass-market athletic wear. With an emphasis on premium European craftsmanship, technical fabrics, and a sharp, distinctive design language, the brand...

April 16, 2025
Vekta Announces Partnerships With World Tour Teams
Paris, France (Wednesday, 16th April 2025) /ENDURANCE SPORTSWIRE/ - As the cycling season kicks into gear, Vekta is providing a number of the World’s top teams with the science, technology, and coaching insights to excel the training and performance of pro cycling teams. Vekta’s partnerships with pro teams are a...

April 16, 2025
Ashworth Awards’ Made in USA Medals Now Outshine Imports as Tariffs Drive Up Costs in the United States
North Attleboro, MA /ENDURANCE SPORTSWIRE/ - With new and incoming tariffs drastically increasing the price of imported goods, Ashworth Awards’ Made in USA dimensional steel medals, once price-matched with imported diecast options, now clearly outshine them in both cost and value. Over the past 5 years, Ashworth Awards has invested in...
April 16, 2025
The Marathon Project Names Blank’s Sports Nutrition As Official Nutrition and Personal Bottles Program Sponsor
CHANDLER, Ariz., (April 15, 2025) /ENDURANCE SPORTSWIRE/ – The Marathon Project has announced its first major corporate partner. Race organizers have released the details of a multi-year agreement with Blank’s Sports Nutrition to be the event’s official nutrition and personal bottles program sponsor. Blank’s Sports Nutrition was founded in 2024...

April 15, 2025
Marathon Tours & Travel Announced As Official Partner of the 2025 Shanghai Marathon
London/Shanghai (April 15, 2025) /ENDURANCE SPORTSWIRE/ - The Shanghai Marathon has today announced Marathon Tours & Travel as the Official International Tour Operator for the 2025 Shanghai Marathon, taking place on Sunday 30 November 2025. The partnership will see Marathon Tours & Travel work in tandem with international travel companies...

April 15, 2025
ShowcasedJP Sportswear / INTERMAX Joint Venture 2025
April 15, 2025 /ENDURANCE SPORTSWIRE/ - INTERMAX CO., LTD (a Vietnam and SE Asia apparel manufacturing group) & Aaron Corp dba JP Sportswear (a USA apparel manufacturing company) have concluded a joint venture agreement effective January 1st, 2025. JP Sportswear will be solely responsible for developing and supporting active and...

April 15, 2025
Electrolit Scores with Houston Dash’s Diana Ordóñez as Electrolit Athlete
Houston, TX /ENDURANCE SPORTSWIRE/ - Electrolit––the preferred, premium hydration beverage––today announces the signing of Houston Dash forward Diana Ordóñez as an official Electrolit Athlete. This partnership marks a continued commitment to supporting elite athletes and promoting health, performance, and hydration at the highest level. Ordóñez, who has rapidly made a name...

April 15, 2025
Corte Quaiara Winery Signs On to Sponsor Gran Fondo National Series
Gettysburg, PA (April 15, 2025) /ENDURANCE SPORTSWIRE/ – Gran Fondo National Series today announced that Corte Quaiara Winery has signed on as a Series sponsor for 2025. Male and Female Gran Route Overall podium finishers at six annual Series-owned events will take home bottles of Corte Quaiara wine. “We’re very...

April 15, 2025
SORBA Secures BikeInsure as Official Mountain Bike Insurance
Woodstock, Georgia. (April 15, 2025) /ENDRURANCE SPORTSWIRE/ – The Southern Off-Road Bicycle Association (SORBA) is excited to announce the selection of BikeInsure as our Official Mountain Bike Insurance provider. This partnership brings affordable, opt-in bicycle insurance to SORBA members. BikeInsure offers a bike insurance policy that protects bicycles and e-bikes...