BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
March 9, 2021
How virtual cycling platform Zwift created an enduring new esport
It’s not just a pandemic pastime. Zwift’s gamified version of e-cycling is here to stay. Fast Company
March 9, 2021
Zwift Appoints New Board Members: Patrick Pichette and Celeste Burgoyne
LONG BEACH, CA, Zwift, the online fitness platform for cyclists, runners and triathletes worldwide, has confirmed the appointment of Patrick Pichette and Celeste Burgoyne to its board of directors. The appointments follow Zwift’s recent Series C funding round. “We made a commitment to invest in the very best talent to...
March 9, 2021
Cleary Bikes Chooses Thorpe Marketing as its Agency of Record
Richmond, Cali — Cleary Bikes, a specialty manufacturer of kids’ bikes, has selected Thorpe Marketing as its public relations agency of record. Thorpe Marketing will manage Cleary Bikes’ public and media relations. “We’re really looking forward to growing Cleary into a brand leader within the kids' bike category. Cleary is...
March 9, 2021
Cadence Sports and Peer-to-Peer Professional Forum Release 2020 Million Dollar Club List of America’s Top Cycling Fundraising Events.
Austin, TX – Despite an unprecedented environment surrounding the COVID-19 global pandemic, at least 45 cause-related cycling events raised more than $1 million each in 2020, according to the annual study released by Cadence Sports & the Peer-to-Peer Professional Forum. This study goes deep into exploring individual events to disclose...
March 8, 2021
How Gyms Found a Way Through the Pandemic
Many gyms have closed during the pandemic, but some have found creative ways to persist. Fifty-four million Americans have received at least one COVID-19 vaccination shot as of last Thursday, and with that comes more people getting back to pre-pandemic routines, including going to the gym. Front Office Sports
March 6, 2021
Athleta’s Comps Climb 26 Percent In Q4
For the year, Athleta’s sales grew 16 percent and sales surpassed $1 billion. At the close of the year, Athleta finished with 199 stores, opening 11 and closing two during the year. Gap said it plans to open 20 to 30 Athleta stores in fiscal 2021. SGB Media
March 6, 2021
Before Peloton There Was Spinning®: How 2 Guys Named John Birthed the Unwieldy Fitness Trend
While outdoor cycling may have been seen as a male-dominated sport, in the last decade, indoor cycling has become the domain of women, a stronghold that has transcended exercise trends and is now situated in something akin to women’s lifestyle. Jezebel
March 5, 2021
Spartan Names Eurofins Official COVID-19 Testing Partner for 2021 Event Season
BOSTON, Mass. (March 4, 2021). Spartan®, the world’s leading endurance sports and wellness brand, announced that Eurofins has been named its official COVID-19 testing partner. Eurofins, the world leader in clinical diagnostics, pharmaceutical, food and environmental laboratory testing services, will leverage its SAFER@WORKTM protocols for Spartan and Spartan Trail® events throughout...
March 4, 2021
Most customers will abandon a brand after three – or fewer – negative experiences, finds study
Customer retention and customer satisfaction could actually play a much larger role in growing revenue. New data shows that customers are abandoning brands after a maximum of three poor experiences, reflecting the need for brands to keep up the quality of their brand interactions. Footwear News
March 4, 2021
Reebok Appoints VP Of Apparel
Reebok announced the appointment of Portia Blunt to vice president, apparel. Blunt most recently served as director of apparel operations at New Balance. SGB Media