BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
February 4, 2026
Accell Group sells Nishiki to Turkish bike manufacturer
Turkish manufacturer Kron Bicycle has acquired Nishiki from Accell Group, taking over the brand that Accell picked up via a Finnish distributor in 2009. Kron said Nishiki will plug into its production and supply chain while keeping its own "brand DNA." Founded in 2004, Kron distributes across 81 Turkish provinces...
February 4, 2026
Best Bike Split and CANYON//SRAM Partner for the 2026 Season
Austin, TX (February 4, 2026) /ENDURANCE SPORTSWIRE/ - Best Bike Split, the creator of pacing optimization software that helps cyclists get from point A to point B as fast as possible, and CANYON//SRAM have announced that they will be partnering for the 2026 season. Best Bike Split will be the...
February 4, 2026
Rebel Health Alliance Partners with America’s Greatest Endurance Athlete, Morgan Pearson
Washington, DC (February 4, 2026) /ENDURANCE SPORTSWIRE/ – Rebel Health Alliance, the leading high-performance medical practice specializing in longevity and optimization for professionals, announces a groundbreaking partnership with two-time Olympic triathlon silver medalist Morgan Pearson. Working alongside Pearson’s elite team of coaches and trainers, RHA’s coordinated team of doctors, dieticians,...
February 4, 2026
Fuelin Adds Strava Integration to Deliver Smarter, More Adaptive Fueling for Athletes of all Levels
San Francisco (February 4, 2026) /ENDURANCE SPORTSWIRE/ — Fuelin, the nutrition intelligence platform for all athletes, today announced an upcoming integration with Strava that automatically syncs completed workouts into Fuelin. The new feature allows athletes to receive fueling recommendations that reflect their real training—not just their planned sessions. With the...
February 3, 2026
Kids of STEEL Launches First Book to Inspire Pittsburgh’s Youngest MOVERS
PITTSBURGH (February 3, 2026) /ENDURANCE SPORTSWIRE/ — P3R’s free, award-winning youth fitness program, Kids of STEEL, has launched its first-ever book: Storytime with Kids of STEEL. This one-of-a-kind reading adventure blends storytelling and movement to inspire children to dream big, stay active, and build healthy habits early. Each Storytime with...
February 3, 2026
Track Shack Launches Newly Redesigned Website, Delivering Faster, More Accessible, Mobile-First Experience for Runners Nationwide
ORLANDO, FL (February 3, 2026) /ENDURANCE SPORTSWIRE/ - Track Shack, a premier, locally owned specialty running and walking retailer and sports marketing and management company specializing in active lifestyle events, has officially launched its newly redesigned website, delivering a modernized, streamlined, and mobile-friendly digital experience for runners, walkers and community...
February 3, 2026
Track Shack Launches Newly Redesigned Website Delivering Faster, More Accessible, Mobile-First Experience For Runners Nationwide
February 3, 2026 /ENDURANCE SPORTSWIRE/ - WHO: Track Shack Family of Companies; website designed and developed by At Design Studio WHAT: Track Shack has officially launched its newly redesigned website, delivering a modernized, streamlined, and mobile-friendly digital experience for runners, walkers and community partners. The new site went live January...
February 3, 2026
H2O Audio and Betty Designs Drop Headphones Built for Badass Training Sessions
SAN DIEGO (February 3, 2026) /ENDURANCE SPORTSWIRE/ — H2O Audio and Betty Designs are cranking up the volume on women’s training with a fearless new collaboration built for sweat, speed and self-expression. Launching today, the partnership introduces two limited-edition headphones: the Betty x RIPT Ultra ($249.99) and the Betty x TRI...
February 3, 2026
Don’t Let the Moon Delay Your Medals: The Race Director’s Guide to Lunar New Year
Summary: For Race Directors planning Spring events, the Lunar New Year is a critical supply chain disruption often overlooked. Discover how the shifting lunar calendar impacts manufacturing deadlines and use our 5-year "Danger Zone" guide to ensure your medals and shirts arrive before race day. February 3, 2026 /ENDURANCE SPORTSWIRE/...
February 2, 2026
Strava’s 30 New Job Listings and What They Tell Us About IPO Preparation
Strava’s preparations for an IPO were leaked through FT.com, with reports suggesting a $3 billion valuation. The company is now locking in readiness for the big day and structuring for growth and sustained scrutiny afterwards. Strava rarely signals its strategy directly. Feature launches are incremental, messaging is cautious, and acquisitions...
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