BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
June 3, 2025
Altra Launches “Experience a New High” Campaign with New Footwear to Fuel the Runner’s High
DENVER, CO (June 3, 2025) /ENDURANCE SPORTSWIRE/ — Altra, a leading innovator in performance running footwear, is excited to announce the launch of its “Experience a New High” campaign, a bold celebration of the euphoric power of movement and the dopamine rush runners know and love. Rooted in Altra’s brand ethos...

June 3, 2025
GranFondo Riviera Nayarit Returns April 18, 2026 – registration now open
Nuevo Vallarta, Mexico /ENDURANCE SPORTSWIRE/ - After a stunning inaugural edition in 2025, GranFondo Riviera Nayarit returns for its highly anticipated second year on April 18, 2026, delivering another unforgettable cycling and cultural experience on Mexico’s Pacific coast. Organized by the acclaimed team behind RBC GranFondo Whistler — recently named North...

June 2, 2025
Davis Phinney Foundation Named National Charity Partner of Maryland Cycling Classic
BALTIMORE, June 2, 2025 /ENDURANCE SPORTSWIRE/ - The Maryland Cycling Classic, America’s biggest and highest-ranked professional cycling road race, announced today that the Davis Phinney Foundation has been named the official national charity of Maryland Cycling Classic. “Davis is widely recognized as one of the most celebrated and decorated professional...

June 2, 2025
Around the Crown 10K, Together with Truist, Announces Multi-Year Partnership with OrthoCarolina
Charlotte, NC (June 2, 2025) /ENDURANCE SPORTSWIRE/ - Around the Crown 10K Together with Truist(ATC10K), Charlotte’s premier 10K road running race and North Carolina’s largest road race, announces its pivotal multi-year partnership with OrthoCarolina, one of the nation’s leading independent academic orthopedics practices serving the Southeast since 1922. OrthoCarolina will...

May 30, 2025
pliability joins forces with HYROX as the first-ever Official Stretching Partner
NEW YORK, USA / LONDON, UK (30th May 2025) /ENDURANCE SPORTSWIRE/ – Today, human movement brand pliability announces its partnership with HYROX, the world's fastest-growing sport. It begins at HYROX NYC this weekend which will see over 13,000 athletes competing, making it the largest HYROX in US history yet. The...

May 30, 2025
Race Medals: Everything you ever wanted to know about designing, ordering and marketing your race medals – with Ashworth Awards’ Kim and Morgan Ashworth
/ENDURANCE SPORTSWIRE/ - Ashworth Awards, a family-owned manufacturer of custom recognition awards, is proud to announce its recent feature on the Head Start podcast, hosted by Panos Gonos. In the episode, Vice President and CFO Kim Ashworth, along with Chief Operations Officer, Morgan Ashworth, joined the show to discuss the...

May 30, 2025
RunSignup Announces RunSignup AI
May 30, 2025 /ENDURANCE SPORTSWIRE/ - RunSignup, the leading technology provider for US endurance events, announces RunSignup AI, a new way for customers to interact with and leverage the power of the platform. AI is an additive interface for the RunSignup platform, supplementing RunSignup’s robust set of event tools with...
May 29, 2025
Specialized expands Morgan Hill footprint, relocates Colorado employees
Specialized said it is expanding its facilities in Morgan Hill and relocating employees from Colorado to its longtime headquarters. Bicycle Retailer

May 29, 2025
Dr. Stephen Seiler Partners with Fast Talk Laboratories in Helping Sports Federations Enhance Their Coach Education Programs
May 29, 2025 – Boulder, Colorado, USA /ENDURANCE SPORTSWIRE/ - Fast Talk Laboratories, one of the leading coach education providers, and Dr. Stephen Seiler, a world-renowned sport scientist and consultant to sports federations, have entered a partnership to help sports federations and professional associations improve their licensure and education programs....
May 28, 2025
How this marathon runner has spared 900,000 disposable cups from landfill
Kristina Smithe was running the California International Marathon in 2019, grabbing cups of water to stay hydrated, when she started to think about how much waste such events produce. FAST COMPANY