BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

August 19, 2025
Superfeet Unveils Sport Ultralight Insole: Featherlight Support and Stability for Sport Athletes
FERNDALE, Wash. (Aug. 19, 2025) /ENDURANCE SPORTSWIRE/ — Superfeet, the global leader in performance insoles, introduces the Sport Ultralight, a light, yet responsive insole designed specifically for tight-fitting footwear like soccer and football cleats, court shoes and gym trainers, extending Superfeet’s best-in-class performance to sport-focused athletes who demand unrivaled speed,...

August 19, 2025
CheckPointSpot signs new long-term partnership with MYLAPS to deploy best-in-class timing technology in Southeast Asia
HAARLEM / SELANGOR (August 19, 2025) ENDURANCE SPORTSWIRE/ – CheckPointSpot, ASEAN's (Association of Southeast Asian Nations) premier race technology provider, has announced a long-term partnership with MYLAPS, the global leader in sports timing technology. This agreement makes CheckPointSpot among the first in ASEAN to deploy MYLAPS' latest BibTag Smart Decoders...
August 18, 2025
New ruling will add steel tariff costs to imported e-bikes and trainers
The steel used in e-bikes, indoor trainers, exercycles and some hand tools is now subject to the Trump administration's Section 232 tariffs, which are up to 50%. An unpublished notice from a Department of Commerce bureau lists hundreds of HTUS import codes for steel derivative product categories that are now...

August 15, 2025
Y11 Sport and Media Secures Global Master License to Promote and Operate The Color Run™
LOS ANGELES (August 15, 2025) /ENDURANCE SPORTSWIRE/ – Y11 Sport and Media, a global sports entertainment and lifestyle company, has secured the exclusive worldwide master license to promote and operate The Color Run from event company Bigsley, owners and creators of the fun run series. The relaunch will be led...

August 15, 2025
British Triathlon and TrainingPeaks Extend Long-Standing Partnership
Louisville, Colo. /ENDURANCE SPORTSWIRE/ - British Triathlon and TrainingPeaks are extending their long-standing partnership, with TrainingPeaks continuing as the official training software supplier to British Triathlon through to the Los Angeles 2028 Games. Since the partnership began in 2014, TrainingPeaks’ software has played a key role in supporting British Triathlon’s...
August 14, 2025
What’s next for the business of women’s racing?
The 2025 Tour de France Femmes avec Zwift achieved record viewership; the next challenge is using those eyeballs to build sustainable support for the rest of the sport. escape
August 13, 2025
Brooks Running Bangs Out 19 Percent Q2 Revenue Gain
Brooks Running set an all-time quarterly revenue high for the second consecutive quarter, achieving double-digit growth or better in every region and channel, and expanding global revenue by 19 percent year-over-year. The brand, owned by Berkshire Hathaway (BRK), did not provide sales figures. By region, Brooks achieved 13 percent year-over-year...
August 13, 2025
PT Motion Works Makes Prestigious 2025 INC. 5000 List
SAN DIEGO, CA (AUGUST 13, 2025) /ENDURANCE SPORTSWIRE/ – PT Motion Works, parent company of GIBBON North America, ElliptiGO and INDO Board, has earned the rank of No. 2778 on the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The San Diego-based health and...

August 13, 2025
10th Anniversary of the Keesler Federal Mississippi Gulf Coast Marathon Moves Athlete Village to Gulfport’s Centennial Plaza
GULFPORT, MS (August 13, 2025) /ENDURANCE SPORTSWIRE/ – As the Keesler Federal Mississippi Gulf Coast Marathon celebrates its 10th anniversary, organizers are making a major move to elevate the participant experience and expand community involvement. The event’s Athlete Village—the heartbeat of race weekend festivities—will now call Centennial Plaza in Gulfport,...

August 13, 2025
Brownlee Fitness Expands to the USA
Leeds, UK / Colorado, US (August 12th, 2025) /ENDURANCE SPORTSWIRE/ - Brownlee Fitness, the triathlon coaching community founded by Olympic and World Champion brothers Alistair and Jonny Brownlee, is officially launching in the United States. With this expansion, U.S. athletes can now join the Brownlee Fitness Squad and community with direct...