BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
January 22, 2026
Lauf Gravel Worlds Announces Landmark $150,000 Prize Purse, Elevating Competition and Athlete Experience
San Francisco, CA (January 22, 2026) /ENDURANCE SPORTSWIRE/ – Lauf Gravel Worlds announced a record-setting prize purse of $150,000 sponsored by GOODLIFE Nutrition, marking the largest single-day prize purse in all of gravel cycling. The prize purse will be distributed evenly across men’s and women’s fields, reinforcing the event’s commitment...
January 21, 2026
Canyon USA Names BikeInsure Official Bike Insurance Partner
Carlsbad, CA (January 21, 2026) /ENDURANCE SPORTSWIRE/ — Canyon, the pioneering direct-to-consumer bicycle brand, has named BikeInsure as its Official Bike Insurance Partner under a new three-year agreement. The partnership gives Canyon customers access to opt-in bicycle and e-bike insurance designed to protect new and used bikes against accidental damage...
January 21, 2026
haku Brings Innovation, Thought Leadership, and Community Experiences to Running USA 2026
Miami, FL (January 21, 2026) /ENDURANCE SPORTSWIRE/ — As 3 time returning Title Sponsor of the Running USA Industry Conference 2026, presented by haku, haku will shape the conference experience through featured sessions, product innovation highlights, and attendee-focused experiences throughout the event. During the conference, haku will take stage at...
January 20, 2026
Peloton Sues US Government Over Tariffs, Joining Other Companies
Peloton and its commercial equipment division, Precor, have sued the federal government in the U.S. Court of International Trade seeking refunds on tariffs they paid. In the complaint, filed Jan. 7, the connected fitness giant argues the duties were unlawfully imposed under a series of executive orders beginning in early 2025, contending...
January 20, 2026
4iiii Partners with Alex Dowsett to Bridge the Gap Between WorldTour Data and Everyday Performance
COCHRANE, ALBERTA (January 20, 2026) /ENDURANCE SPORTSWIRE/ – 4iiii Innovations Inc. is pleased to announce a new ambassador partnership with former WorldTour rider and performance coach, Alex Dowsett. A global leader in sports performance technology, 4iiii is best known for its industry-leading PRECISION 3+ Powermeters, trusted by cyclists for their...
January 20, 2026
Canyon to reduce workforce by up to 320
Canyon says it is aiming to "reduce complexity and simplify processes," a procedure that includes reducing its workforce by up to 320 workers. "In cycling, you don't win a race through sheer size, but through speed, precision, and agility. We are now laying the foundation to regain our operational power...
January 19, 2026
Murphy signs controversial e-bike law requiring registration, insurance in New Jersey
Gov. Phil Murphy signed a controversial e-bike bill into law Monday, citing safety issues in the wake of several fatal crashes and ignoring objections from cycling groups that argued there are better ways to address safety concerns. The new law places all kinds of e-bikes — from those that need to be pedaled...
January 19, 2026
Best Bike Split Announces Continued Partnership With Lidl-Trek for 2026 Season
Austin, TX (January 19, 2026) /ENDURANCE SPORTSWIRE/ - Best Bike Split, the creator of pacing optimization software that helps cyclists get from point A to point B as fast as possible, and Lidl-Trek, a premier cycling team, have announced that they will renew their partnership for the 2026 seasons with...
January 17, 2026
Event Southwest Executes Massive One-Mile Start Line Operation for 2026 Chevron Houston Marathon and Aramco Houston Half Marathon
HOUSTON, TEXAS (January 17, 2026) /ENDURANCE SPORTSWIRE/ – Event Southwest, a premier event production firm, today announced the successful logistical execution of the 2026 Houston Marathon weekend. Managing an estimated 38,000 registered runners across two days of competition, the firm oversaw the production of the We Are Houston 5K on...
January 16, 2026
Road Runners Club of America Welcomes Two New Runner Friendly Communities
Arlington, VA (January 16, 2025) /ENDURANCE SPORTSWIRE/ – The Road Runners Club of America (RRCA) is excited to announce the newest addition to Runner Friendly Communities® designation for winter 2025-26: Anchorage, Alaska Huntsville, Alabama The RRCA’s Runner Friendly Community program recognizes communities that excel in supporting runners and encourages others...
