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November 20, 2025

Last Year They Went Viral for Sending Influencers Empty Boxes. Puresport’s Back With ‘Thrift It Back’ – Turning Black Friday Into a Force for Good

London, UK (November 20, 2025) /ENDURANCE SPORTSWIRE/ - Last year they went viral for sending 500 influencers empty boxes for Black Friday. This year, sports nutrition and supplement brand Puresport is taking things one step further with “Thrift It Back” - a campaign that turns Black Friday into a force...

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November 20, 2025

Industry Veteran Ben Pickel Joins SHIFT Events as Chief Revenue and Marketing Officer

DENVER, CO (November 20, 2025) /ENDURANCE SPORTSWIRE/ – Shift Events, Colorado's leading nonprofit cycling event organization, announced today the appointment of Ben Pickel as Chief Revenue and Marketing Officer. Pickel brings more than 20 years of revenue leadership and strategic partnership experience across top cycling and endurance sports organizations. In...

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November 19, 2025

ROUVY expands its virtual triathlon portfolio with renewed partnerships with Challenge Family and DATEV Challenge Roth, and welcomes the 2026 professional athlete roster featuring Patrick Lange and Marten Van Riel.

Prague (November 19, 2025) /ENDURANCE SPORTSWIRE/ - ROUVY, the indoor cycling app that lets users ride real routes from around the world, is proud to announce the renewal of its partnership with Challenge Family and DATEV Challenge Roth. The renewed partnership marks a new chapter in ROUVY’s commitment to the triathlon...

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November 19, 2025

Injinji Introduces Split-Toe Socks for Casual, Daily Wear

SAN DIEGO, Calif. (November 19, 2025) /ENDURANCE SPORTSWIRE/ - Injinji, the innovator of the Original Performance Toesock, continues to push the boundaries of functional design with the launch of its new Split-Toe sock collection. This is a new offering within the brand’s Casual Collection that brings Injinji’s signature innovation-driven approach to...

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