BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
May 21, 2025
Richard Laidlow and Laidlow Tribe Join the TriDot Coach Community
Southlake, Texas, May 21, 2025 /ENDURANCE SPORTSWIRE/ - TriDot is pleased to welcome Coach Richard Laidlow and the Laidlow Tribe to the TriDot Coach Community. This collaboration brings together extensive practical expertise and advanced technology to enhance how athletes train and perform. TriDot, a division of Predictive Fitness, Inc., leverages...

May 21, 2025
Tony Hopkin Aims to Shatter Guinness World Record for Longest Triathlon – All for a Greater Cause!
Northamptonshire, UK /ENDURANCE SPORTSWIRE/ - Local endurance athlete Tony Hopkin is set to push his limits in an extraordinary solo challenge this June in an attempt to break the Guinness World Record for the Longest Single-Event Triathlon. The current record stands at an astonishing 407.4km, but Tony is determined to go...
May 20, 2025
Supertri eyes US$60m raise to upscale its short-course triathlon portfolio
Supertri is reportedly in talks with investors to raise US$60 million to accelerate its expansion as a short-course triathlon and sport-tech brand. The news was first disclosed on May 16, 2025, in Bloomberg’s Business of Sports newsletter. According to sources close to the process, Supertri is targeting family offices (private wealth...

May 20, 2025
Outside Magazine Unveils Redesigned Summer Issue
BOULDER, Colo. – May 20, 2025 /ENDURANCE SPORTSWIRE/ - With a cover story featuring celebrated scientist, explorer and TV host Albert Lin, the Summer 2025 issue of Outside Magazine, on newsstands today, is packed with over 120 pages of captivating adventure stories, engrossing profiles, helpful how-to guides, gear reviews, and...
May 20, 2025
Nike Confirms Layoffs in Technology Division
Nike Inc. confirmed plans to lay off some employees in its technology division to Reuters and Bloomberg. The decision arrives on the heels of leadership changes and layoffs implemented by CEO Elliott Hill as part of turnaround efforts. SGB MEDIA
May 20, 2025
iFIT Acquires Reform RX, Enters Connected Pilates Market
IFIT is making a move into connected Pilates with the acquisition of Reform RX, a high-end reformer brand known for its commercial and at-home equipment modeled after a Formula 1 race car. ATHLETEC NEWS

May 20, 2025
Electrolit Drops into Tony Hawk’s™ Pro Skater™ 3 + 4 with a Steezy Sponsorship, with Bold In-Game Integrations, Sweepstakes, and More
Houston, TX (May 19, 2025) /ENDURANCE SPORTSWIRE/ - Electrolit–the preferred, premium hydration beverage and fourth-ranked sports drink in the U.S.– is skating into Activision’s Tony Hawk’s Pro Skater 3 + 4. The collaboration will bring exciting in-game integrations, including Electrolit-branded billboards in iconic skate locations around the world, and exclusive...
May 19, 2025
185% Tariffs: How the Trade War Hit One Shipment of T-Shirts
A recent analysis reveals how Trump's China tariffs are severely impacting race t-shirt costs, with one activewear company paying nearly 185% in tariffs on a single shipment of event shirts. NY Times

May 19, 2025
TrainingPeaks Announces New Women’s Health Data Integration With Garmin
Louisville, Colo. (May 19, 2025) /ENDURANCE SPORTSWIRE/ – TrainingPeaks has expanded its longstanding strategic relationship with Garmin with a new integration that allows users to sync their Garmin Connect™ Mobile women’s health data with the TrainingPeaks app. The new feature is available to all TrainingPeaks athletes using a compatible Garmin...
May 15, 2025
EXEC: Asics NA Q1 Gains Led by Perf. Run and SportStyle; Global Business Rocks
The Asics North America (ANA) region delivered it fifth consecutive quarter of growth within the wholesale channel in the 2025 first quarter as management said it increased demand for products across the Performance Running, SportStyle and Core Performance sport categories. SGB MEDIA