BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
July 6, 2022
ShowcasediFIT Connected Fitness Appoints Dale R. Gerard New Chief Financial Officer
(Logan, UT – July 7, 2022) /ENDURANCE SPORTSWIRE/ - iFIT, a leader in interactive fitness hardware, software, and subscription content, announced today that Dale R. Gerard has joined iFIT as Chief Financial Officer. Mr. Gerard comes to iFIT with more than 25 years of finance, treasury, and operational experience with...
July 6, 2022
Vista Outdoor To Acquire Fox Racing
Vista Outdoor, Inc. announced it had entered into a definitive agreement to acquire Irvine, CA.-based Fox Racing, the manufacturer of motocross, mountain bike and lifestyle-related gear, at a purchase price of $540 million, with the potential for an additional $50 million earnout based on the company’s financial performance. SGB Media
July 6, 2022
Peloton sweetens employee pay incentives as it fights to boost morale and stage a turnaround
Peloton sweetened incentives for its workers with one-time cash bonuses and changes to its stock compensation plan as it fights to hold onto employees and fix its struggling business, according to internal memos seen by CNBC. The changes come a little more than five months into Barry McCarthy, a former...

July 6, 2022
Cyclists across America now have access to simple and affordable bike insurance.
July 6, 2022 /ENDURANCE SPORTSWIRE/ - BikeInsure, an insurtech company specializing in bicycle coverage for cyclists in the United States, today announced that any bicycle owner across America now has access to its standardized bike insurance. BikeInsure innovated a process that allows a cyclist to obtain bike coverage with optional...

July 5, 2022
Fleet Feet Rockford Joins Fleet Feet Chicago
JULY 5, 2022, Chicago, IL /ENDURANCE SPORTSWIRE/ - Speciality running store franchise DLZIMCO.Inc, owner operators of Fleet Feet Chicago, has acquired Fleet Feet Rockford. The official announcement was made on July 1, 2022. The move to acquire the Rockford location came with a desire to leverage Fleet Feet Chicago’s community...
July 5, 2022
LeMond Bicycles Names New CEO
LeMond Bicycles appointed Rick Adams as CEO. He replaces Dean Hendrickson, who will transition to CEO of LeMond Carbon. Adams joins Lemond Bicycles following 11 years at the United States Olympic & Paralympic Committee, most recently as chief of sport performance. Adams joined the USOPC after a 15-year career in professional sports,...
July 5, 2022
Lululemon Sets Sights on Spain as It Continues to Expand Internationally
Lululemon is moving into Spain, its first new market in Europe since 2019. According to the Canadian athletic company, it plans to open two new stores in the country as well as a local e-commerce site as part of its “Power of Three ×2” growth plan, which includes a quadrupling...
July 5, 2022
Lynx and MYLAPS join forces to expand product portfolio
HAVERHILL, MA / HAARLEM (July, 2022)/ENDURANCE SPORTSWIRE/ – Lynx System Developers and MYLAPS Sports Timing are partnering up to offer best-in-class photo finish and timing technology to athletes and racers. The companies signed a multi-year partnership to offer a wider product portfolio to sports races and venues around the world. Based in...
July 1, 2022
Too much inventory and debt forcing owners of Saris Cycling Group to sell the company
Saris Cycling Group has filed an alternative to bankruptcy that consolidates its debt, keeps its 132 employees in place but which will likely lead to the sale of the company in the next two months, according to Michael S. Polsky, a Milwaukee lawyer, who is acting as the court-appointed receiver...
July 1, 2022
ShowcasedEVENT INSIGHTS: Event Sponsorship and Why It Should Matter to You
Sponsorship is one of the most effective marketing strategies you can use to promote your next event. Securing a sponsor can help you increase awareness of your brand, reach new markets, and build customer loyalty. But sponsorships don’t always come easy. You have to prove your company’s value to your...