BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
  	
           
                                                               
                             October 29, 2025
ShowcasedDeFeet Restructures Manufacturing Operations
Hickory, NC, October 29, 2025 /ENDURANCE SPORTSWIRE/ - DeFeet announces a shift in manufacturing operations bridging the brand into a premier echelon of local knitting technology companies. The move strengthens DeFeet’s ability to respond to changing markets and new generations of customers while adopting the highest end knitting technology. “DeFeet...
October 28, 2025
Shimano bike-related sales up 5% through three quarters, but operating income slumps
Shimano's sales of bicycle products through the first nine months of the year totaled 266,243 million yen ($1.749 billion), up 5% from the same period last year. Bicycle-related operating income in the period was down 27% from the same period last year, to 30,161 million yen. "While the strong interest...
                                                               
                             October 28, 2025
Wiley X Opens First-Ever Pro Shop at Frisco, Texas Headquarters
FRISCO, Texas (October 28, 2025) /OUTDOOR SPORTSWIRE/ – Wiley X, a global leader in premium protective eyewear, is proud to announce the opening of its first brick-and-mortar retail location. The new Wiley X Pro Shop is located at the company’s global headquarters in Frisco, Texas. The Wiley X Pro Shop gives customers a...
                                                               
                             October 28, 2025
Momentum Builds for The Running Event 2025 with 360 Brands Confirmed
PORTLAND, Maine (October 28, 2025) /ENDURANCE SPORTSWIRE/ - The Running Event (TRE), North America’s premier run specialty retail conference and trade show, is gearing up for its largest show to date. Taking place December 2–4, 2025, at the Henry B. González Convention Center in San Antonio, Texas, TRE will bring together the global...
                                                               
                             October 28, 2025
Beyond Monumental Announces New Partnership with Athletic Brewing Company to Champion Sustainability and Responsible Celebration
INDIANAPOLIS (October 28, 2025) /ENDURANCE SPORTSWIRE/ – Beyond Monumental, the 501(c)3 non-profit responsible for the CNO Financial Indianapolis Monumental Marathon, is proud to announce a new partnership with Athletic Brewing Company, the leading producer of award-winning non-alcoholic craft beer. Together, the two organizations will enhance environmental sustainability initiatives across Beyond...
                                                               
                             October 28, 2025
A new era for ISPO set to reignite the heart of the global Sports and Outdoor Industry
October 28, 2025 /ENDURANCE SPORTSWIRE/ - A new era is dawning for ISPO - the world’s most influential trade event for the sporting goods, outdoor and winter sports industries. The next chapter will bring a renewed sense of purpose: to unite the global sports and outdoor industries, inspire meaningful connections...
October 28, 2025
Road Runners Club of America Announces Expanded Group Music License Service with ASCAP, BMI, GMR, and Alltrack
Falls Church, VA (October 28, 2025) /ENDURANCE SPORTSWIRE/ – The Road Runners Club of America (RRCA) is pleased to announce the expansion of its Group Music License Service to include AllTrack, joining ASCAP (American Society of Composers, Authors and Publishers), BMI (Broadcast Music, Inc.), and GMR (Global Music Rights). With this...
                                                               
                             October 28, 2025
Let’s Do This Expands Portfolio with Vacation Races Partnership
SAN FRANCISCO, Calif. (October 28, 2025) /ENDURANCE SPORTSWIRE/ – Let’s Do This, the AI registration platform specialized for endurance events, has announced its new partnership with Vacation Races, a leading organizer of global destination races. Vacation Races is now utilizing the Let’s Do This registration software, with 15 races currently...
                                                               
                             October 28, 2025
Take The Guesswork Out Of Fuelling Puresport Launches New Energy Gel For Runners
London, UK (October 28, 2025) /ENDURANCE SPORTSWIRE/ – Puresport is shaking up endurance sports nutrition with the launch of its new Energy Gel. Developed in collaboration with world-renowned performance nutritionist Dr. Sam Impey, it is designed to deliver 30g of carbohydrate every 30 minutes - providing runners with exactly what...
October 27, 2025
Zoot Sports acquires Tailwind Brands to accelerate growth
Zoot Sports, a US triathlon apparel brand owned by Italy’s MVC Group, has acquired its longtime European distributor Tailwind Brands to accelerate its growth and consolidation in the rapidly expanding European triathlon market, which is growing annually by 7-8%, with plans to triple Zoot’s European sales within three years by...
