BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
October 21, 2025
Bike industry pushes back on 50% tariffs proposed on bicycle metal content
The cycling industry is bracing for yet another tariff escalation in a year when there's barely been a moment of respite. The latest proposed fee could add substantial costs to almost any imported bike, regardless of country of origin. And in a twist, it's driven partly by an American bicycle company....
October 21, 2025
RunSignup Launches 2025 Timer Industry Research Survey
Moorestown, NJ (October 21, 2025) /ENDURANCE SPORTSWIRE/ — RunSignup, the leading registration and technology provider for endurance events across the United States, has announced the launch of its 2025 Timer Industry Research Survey. Now in its 7th year, the annual survey continues to serve as the industry’s leading research effort...
October 21, 2025
Kailas FUGA Athlete Tom Joly Enjoys 3rd Podium of 2025 at Les Templiers
Millau, France (October 21, 2025) /ENDURANCE SPORTSWIRE/ - Kailas FUGA athlete Tom Joly finished third on Les Templier’s Endurance Course finishing the grueling 100k in just over 10 hours (10:04:17). This was the third podium of the year for this rising British star, who took part in the race for...
October 20, 2025
Peloton partners with HSS to offer injury prevention content and care
Peloton Interactive, Inc., the fitness technology company with a market capitalization of $3.1 billion, and Hospital for Special Surgery (HSS) announced a collaboration to develop specialized fitness content focused on injury prevention and recovery, according to a press release statement. According to InvestingPro data, Peloton’s stock has shown strong momentum...
October 20, 2025
Rapha Clothes USA Cycling, Sets Stage For Profit Again Amidst Ongoing Financial Reset
There are two big bits of Rapha news officially out that have been circling in the rumor mill for the past week – Rapha will outfit USA Cycling from 2026 through the end of 2029, and Rapha’s latest annual financial statement again showed big losses. The first is really interesting...
October 20, 2025
Private-equity firm acquires UK’s Whyte Bikes
A Dublin-based private-equity firm announced Monday the acquisition of Whyte Bikes Ltd. and that the existing management team will remain. UK-based Whyte Bikes will transfer 100% ownership to Causeway Capital, which calls itself a growth-focused private-equity firm investing in businesses in Ireland and the UK. The firm recently closed its...
October 19, 2025
High Stakes: WHOOP’s Screenless Tracker Design Lands in Federal Court in Global IP Test
The battle for wearable technology design is escalating. Boston-based WHOOP recently initiated legal action against a Chinese competitor, Shenzhen Lexqi Electronic Technology (LEXQI), claiming the firm has created a wholesale imitation of its minimalist, screenless tracker. This key case, filed in September 2025, tests the limits of protecting aesthetic design...
October 17, 2025
Veo Strip Partners to Support Paul Johnson’s Historic 7-Day Treadmill World Record Attempt
NEW YORK, NY (October 17, 2025) /ENDURANCE SPORTSWIRE/ – Veo Strip, a start-up that created an innovative product to keep sweat from affecting an athlete’s vision during physical activities, today announced its partnership and support for ultra running champion Paul Johnson's attempt to set a new official world record for...
October 17, 2025
UltraSignup Welcomes Brian Metzler as Director of Media to Lead the Next Evolution of Trail Running Storytelling
Nashville, TN ( October 17,2025) /ENDURANCE SPORTSWIRE/ – UltraSignup, the leading marketplace for trail and ultra running, is proud to announce the addition of Brian Metzler to the team as Director of Media. Metzler, a longtime journalist and storyteller in the running world, joins UltraSignup to guide the next phase in...
October 16, 2025
Nike, Adidas + More Athletic Brands: How Does Their Digital Experience Measure Up?
Athletic brands such as Nike and Adidas have a digital challenge. According to Catchpoint, which compiled a Digital Experience Score analyzing the to 20 athletic footwear and apparel brands by revenue, there is a “troubling gap” between brands’ tracking of key metrics and what customers actually experience online. “Poor website performance doesn’t just kill online...
