BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
November 20, 2025
Industry Veteran Ben Pickel Joins SHIFT Events as Chief Revenue and Marketing Officer
DENVER, CO (November 20, 2025) /ENDURANCE SPORTSWIRE/ – Shift Events, Colorado's leading nonprofit cycling event organization, announced today the appointment of Ben Pickel as Chief Revenue and Marketing Officer. Pickel brings more than 20 years of revenue leadership and strategic partnership experience across top cycling and endurance sports organizations. In...
November 19, 2025
Now Oura sues Amazfit, Reebok, and Noise for their rings
Oura has started yet more legal proceedings to protect its patent portfolio. This time, it filed three separate lawsuits on November 17, 2025, against Zepp Health (manufacturer of the Amazfit Helio Ring), Reebok, and Noise (seller of the Luna Ring). These actions, filed in the Eastern District of Texas, target...
November 19, 2025
ROUVY expands its virtual triathlon portfolio with renewed partnerships with Challenge Family and DATEV Challenge Roth, and welcomes the 2026 professional athlete roster featuring Patrick Lange and Marten Van Riel.
Prague (November 19, 2025) /ENDURANCE SPORTSWIRE/ - ROUVY, the indoor cycling app that lets users ride real routes from around the world, is proud to announce the renewal of its partnership with Challenge Family and DATEV Challenge Roth. The renewed partnership marks a new chapter in ROUVY’s commitment to the triathlon...
November 19, 2025
EXEC: Running Category Continues Robust Momentum in Third Quarter
Driven by high interest in running-influenced lifestyle offerings and solid demand for performance running models, the running category delivered another banner third quarter, with On, Saucony, Altra, and Nike among those posting healthy double-digit gains. Hoka’s growth slowed sequentially, but it remained up by double-digits and sell-ins and sell-throughs reportedly...
November 19, 2025
US investors acquire Pedego; Urtopia to provide technical collaboration
E-bike retailer and brand Pedego has a new owner: the U.S.-based ownership group behind Urtopia, a start-up e-bike brand that offers high-tech carbon fiber and connected e-bikes. Larry Pizzi, the CEO of newly formed New Pedego Holdings Inc., said Urtopia will provide engineering and supply chain efficiencies and will allow...
November 19, 2025
Injinji Introduces Split-Toe Socks for Casual, Daily Wear
SAN DIEGO, Calif. (November 19, 2025) /ENDURANCE SPORTSWIRE/ - Injinji, the innovator of the Original Performance Toesock, continues to push the boundaries of functional design with the launch of its new Split-Toe sock collection. This is a new offering within the brand’s Casual Collection that brings Injinji’s signature innovation-driven approach to...
November 18, 2025
Rapha founder invests to help scale-up British brand Quirk Cycles
Independent British framebuilder Quirk Cycles has revealed Simon Mottram, founder of Rapha, has joined as a lead investor ahead of its next phase of expansion. Quirk, known for its award-winning handcrafted bikes, is targeting a £500,000 fundraising round to scale its boutique performance bike line-up. Quirk is currently preparing to launch its new models...
November 18, 2025
Lumia snags $7M to bring real-time blood flow sensing to smart earrings
Lumia combines nearly six years of clinical research conducted alongside Johns Hopkins, Duke, and Harvard, with engineering innovation from former Bose experts, to create the world’s smallest smart wearable. This device continuously tracks real-time blood flow to the head, offering users immediate insights into how circulation impacts energy levels, focus,...
November 18, 2025
TRE LIVE Returns: The Running Event Teams Up with PR Project and FloSports to Champion Diverse Voices and Deliver Exclusive Show Coverage
PORTLAND, Maine (November 18, 2025) /ENDURANCE SPORTSWIRE/ - The Running Event (TRE), North America’s premier run specialty retail conference and trade show, today announced the return of TRE LIVE: a dynamic, two-day live broadcast in partnership with PR Project and FloSports. Streaming directly from the 2025 exhibit hall, the broadcast...
November 18, 2025
Outside TV Launches ‘Park Sessions’: A Digital Series Celebrating Music, Movement, And National Park Conservation
Boulder, Colorado (November 18, 2025) /ENDURANCE SPORTSWIRE/ — Outside Interactive, Inc. announced the launch of “Park Sessions,” an innovative new digital series that merges acclaimed musical performances with immersive adventure in America’s most iconic national parks. The series is a powerful testament to the growing trend and cultural overlap between music, outdoor activity,...
