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April 8, 2026

Sustainable Racing Program to Help Race Directors Eliminate Safety Pins

SAN RAMON, CA /ENDURANCE SPORTSWIRE/ - BibBoards, maker of the patented bibSNAPS bib fastener, today announced the launch of its Sustainable Racing Program, a free initiative designed to help race directors transition their events away from single use safety pins. The program gives running events of all sizes a simple,...

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April 8, 2026

Olé Cocktail Co.(TM) Expands Multi-Year Partnership with ASICS Los Angeles Marathon, Deepening Commitment to Active Lifestyle Communities

LOS ANGELES, Calif. (April 8, 2026) /ENDURANCE SPORTSWIRE/ — The ASICS Los Angeles Marathon, produced by The McCourt Foundation, announced that Olé Cocktail Co.(TM), the premium real tequila cocktail and mocktail brand from the Mark Anthony Brands portfolio, would return as an official partner in a new multi-year agreement. Olé’s...

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April 7, 2026

Tough Mudder and DUDE Wipes Join Forces to Combat Mud Butt

BOSTON, MA (April 7, 2026) /ENDURANCE SPORTSWIRE/ – Tough Mudder, the global extreme wellness brand, and DUDE Wipes, the kings of the "cleanest exit" in the business, are proud to announce a partnership for the 2026 U.S. season that finally answers the age-old question: “How am I supposed to get...

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April 7, 2026

Thermore Appoints Don Reichelt to North American Sales Team

Milan, Italy (April 7, 2026) /ENDURANCE SPORTSWIRE/ — Thermore, an Italian manufacturing firm and leader in sustainable synthetic insulation, has appointed Don Reichelt as North American Sales Representative, supporting the company’s continued growth across the U.S. market. Reichelt brings experience across the outdoor and endurance sports industries, combining a background in sales...

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April 7, 2026

Clarifying the record about Ultrarunner Camille Herron, Wikipedia, and lululemon

Tucson, Arizona (April 7, 2026) /ENDURANCE SPORTSWIRE/– Borderland Trailrunning has released a formal clarification addressing comments made in a previous podcast episode from September 2024 with journalist Marley Dickinson regarding ultrarunner Camille Herron, providing additional context to ensure an accurate understanding of the facts. The statement is being republished to...

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April 7, 2026

Gabby Golf Girl Joins the Electrolit® Athlete Team, Fueling a Rising Star in Golf

Houston, TX /ENDURANCE SPORTSWIRE/ - Electrolit® – the number one rapid hydration beverage known for its science-backed formula – welcomes new Electrolit athlete and golfer Gabriella “Gabby” DeGasperis, known online as Gabby Golf Girl. Amassing nearly two million followers across her social channels, Gabby is making golf approachable, engaging, and aspirational,...

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April 6, 2026

Kiprun Officially Launches in The U.S. Market

SAN FRANCISCO, CA (April 6, 2026) /ENDURANCE SPORTSWIRE/ - KIPRUN, the performance running brand born within Decathlon and trusted by elite athletes across the world, officially launches in the United States today. Built on a mission to democratize high performance running, KIPRUN introduces three hero footwear models to the U.S....

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April 6, 2026

The New Mount to Coast™ C1: The Super Trainer for Ultra Running

HONG KONG (April 6, 2026) /ENDURANCE SPORTSWIRE/ – Mount to Coast, the first shoe brand to specialize in keeping athletes comfortable and efficient over ultra- and long-distance road runs, is bringing its class-leading performance technology and design standards to road running with the new C1 Super Trainer (MSRP $180), on...

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