March 31, 2020

IRONMAN Announces Technogym As Official Global Fitness Equipment Partner

LONDON / TAMPA (March 31, 2020) – IRONMAN today announced Technogym as the Official Global Fitness Equipment Partner. The partnership will debut with the recently announced IRONMAN® Virtual Racing™ (VR™) Series that will be offered through the IRONMAN Virtual Club, an innovative web-based platform that allows athletes to train and compete...

March 31, 2020

Thousand Responds to COVID-19 Relief Efforts with Launch of Courier Care

LOS ANGELES (March 31, 2020)-- Thousand, creators of classically-designed and innovative bicycle helmets, announced today its launch of Courier Care. The initiative is a helmet donation program dedicated to keeping essential services bike courier and bike delivery personnel safe as they respond to the COVID-19 crisis when delivering food and...

March 31, 2020

BibRave and 50 Launch Partners Unveil “Release the Runner” Movement

Portland, OR - BibRave, the running industry leader in grassroots digital marketing, and 50 launch partners representing more than 200 races, brands, and companies, have teamed up to promote “Release the Runner,” a collective initiative to grow the number of people running and racing. Self-isolation and gym closures mean thousands...

March 31, 2020

Skirt Sports is Considering Options for a Strategic Acquisition Partner

Boulder, Colorado -- Innovative women’s athletic brand, Skirt Sports, is seeking new ownership. The company was created by professional triathlete, Nicole DeBoom, who had a vision to create women’s athletic wear that merged fit, performance and femininity, a combination that did not exist in 2004. She created the first ever...

March 31, 2020

Run Local Diversifies Virtual Opportunities and Supports Community

San Jose, Calif. (March 31, 2020) – In the wake of California's shelter-in-place orders due to the spread of COVID-19, Run Local has taken a two-pronged approach to supporting its community. The first is providing new, virtual outlets for its community to continue to be engaged from home and the...

March 31, 2020

INFINIT Enters Wellness Nutrition Market with New :RESTORE Product Line

Cincinnati, OH March 31, 2020 — After years of research and development, innovative nutrition company, INFINIT Nutrition, has unveiled a new company and product line dedicated to serving the health and wellness nutrition market. Developed by INFINIT’s team of doctors, dietitians and sports nutrition experts, :RESTORE™ by INFINIT Wellness is...

March 31, 2020

Gather ‘Round, Cyclists: Garmin Dirty Kanza Announces Virtual Training Camp Experience April 2 – 5

EMPORIA, Kans. — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the legendary Dirty Kanza, today announced plans for a virtual training camp set to take place April 2 – 5 as the endurance sports community recognizes social distancing due to COVID-19. The virtual camp will...

March 31, 2020

Addaday Bolsters Marketing and Communications Team with Two Heavy-Hitting Hires

SANTA MONICA, Calif., Mar. 31, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced the appointment of Hugh Williams as Chief Marketing Officer and Kristin Goett as Communications Director. Hugh joins Addaday after more than 20 years at global marketing agency, Weber Shandwick where he was...

March 30, 2020

U.S. Olympic orgs to lose more than $120M in revenue, data shows

The postponement of the Tokyo Games has catapulted the sports organizations that make up the backbone of the U.S. Olympic team into crisis. At least one has already started layoffs, and others are desperate to stay solvent. Some are expecting a major downturn in membership dues, and others are reeling...

March 30, 2020

Thousand Selects OutsidePR as Agency of Record

LOS ANGELES (March 30, 2020) -- Thousand, creators of classically-designed and innovative bicycle helmets for modern urban cyclists, has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage Thousand’s public relations and communications strategy in North America targeting both outdoor performance and consumer lifestyle media, with...

March 30, 2020

IRONMAN Foundation Announces IRONAID COVID-19 Support Fund

TAMPA, Fla. (March 31, 2020) – The IRONMAN Foundation® has announced that in 2020, its existing IRONAID™ program will expand its resources to specifically focus on serving event communities in relation to the COVID-19 pandemic. IRONAID engages athletes in the healthcare industry who race IRONMAN® and IRONMAN 70.3® events, with the goal...

March 30, 2020

Cotopaxi Announces #OneUtah Campaign

Salt Lake City, UT, March 30, 2020- The Utah community is unique in the way it comes together in times of crisis. At the first sign of the COVID-19 crisis, the Utah business community rallied together and coordinated between community and civic leaders to explore how best to help the...

March 27, 2020

USA Cycling expecting 30 percent revenue shortfall in 2020

Governing body to reduce staff by 15 percent and furlough a further 25 percent as revenues expected to plummet. Read more on VeloNews.

March 27, 2020

MYLAPS launches new chip without subscription

Despite uncertain times in many regions of the world, MYLAPS keeps on innovating. Today the latest addition to the ProChip product line was launched: the ProChip Timer Go, a brand new ProChip without subscription and for timers only.  The yellow ProChip Timer Go is developed as the out-of-the-box transponder solution...

March 27, 2020

Challenged Athletes Foundation (CAF) Distributes a Record-breaking 3,921 Individual Grants

SAN DIEGO, CA – March 27, 2020 – Many lives are rapidly changing around the globe and the Challenged Athletes Foundation (CAF) has remained committed and focused on positively impacting athletes with physical challenges. CAF proudly announced today a record-breaking 3,921 individual grants awarded to empower the dreams of athletes...

March 27, 2020

The Sportstats Virtual Triathlon is the Largest Virtual Triathlon in the World

Sportstats, the world’s largest race timing company, and LifeSport Coaching, led by Olympic Gold Medal Coach, Lance Watson, have joined forces in this time of crisis to create a free, one-of-a-kind, virtual triathlon, the largest such race in the world. “Lance is my coach and I know—as both an athlete...

March 27, 2020

Race Roster, ASICS, and the Runkeeper™ app team up to offer a more rewarding virtual experience

London, ON — As part of Race Roster’s ongoing effort to support thousands of running events and millions of runners, Race Roster, ASICS and the Runkeeper™ app have teamed up to offer an even more engaging and rewarding virtual event experience. By working together, they are building technology that will...

March 26, 2020

A Guide for Switching Your Event to a Virtual Race

COVID-19 is spreading, forcing event organizers around the world to take measures to protect their communities. Whether or not the virus has affected your area yet, you’re probably at least planning for what you will do if it becomes unsafe to hold your race on its scheduled date. While postponement...

March 26, 2020

Small Business Relief Tracker: Funding, grants and resources for business owners grappling with coronavirus

In an effort to help business owners find financial relief, we’ve rounded up all of the government agencies, private companies and nonprofit organizations that are extending support. Read more on Forbes.

March 26, 2020

Lululemon’s Q4 earnings top estimates on online sales surge

Lululemon Athletica Inc. reported net earnings rose 36.4 percent and slightly exceeded Wall Street’s targets. Same-store sales soared 20 percent, lifted by a 41 percent hike in online sales. Net revenue was $1.4 billion, an increase of 20 percent compared to the fourth quarter of fiscal 2018. Wall Street’s consensus estimate...

March 26, 2020

Advance to Acquire The IRONMAN Group from Wanda Sports Group

New York, NY / Tampa, FL (March 26, 2020) – Advance announced today that it has entered into a definitive stock purchase agreement with Wanda Sports Group Company Limited (NASDAQ: WSG) to acquire The IRONMAN Group in an all-cash transaction. The IRONMAN Group and its portfolio of assets, which includes its...

March 25, 2020

The Sufferfest and Wahoo Go “All In” on New Indoor Training Plans

ATLANTA, March 25, 2020 - The Sufferfest, a comprehensive training platform for time-crunched athletes that is now part of Wahoo Fitness, today announced the release of a suite of training plans designed specifically for athletes who are staying indoors due to the current global health crisis. These four-week “All In”...

March 25, 2020

Why Dick’s Sporting Goods is suspending CEO and president salaries amid the coronavirus pandemic

Top executives at Dick’s Sporting Goods will not take home pay for a temporary period as the retailer braces itself for the coronavirus’s impact on its business. What’s more, Dick’s announced reductions in the base salaries of all members of its senior management team. Other salaried employees will also take cuts...

March 25, 2020

Credit Union Cherry Blossom Ten Mile Run and Outside Interactive Announce Free Official 2020 Remote Participation Through a “Simulated” Race Day Experience

Washington, DC (March 25th, 2020) – Today it was announced that the Credit Union Cherry Blossom Ten Mile Run has introduced Outside Interactive’s race day simulator technology for treadmill runners as an integral component of its free virtual race offering for this year’s cancelled race due to the Covid-19 virus,...

March 24, 2020

NIKE, Inc. reports fiscal 2020 third quarter results

Revenues increased to $10.1 billion in the third quarter, up 5 percent on a reported basis and up 7 percent on a currency-neutral basis. Digital sales in Greater China increased more than 30 percent while brick and mortar retail sales were impacted by temporary store closures related to COVID-19. Read more...