January 13, 2020

UltrAspire Celebrates Massive Growth in 2019

The UltrAspire team experiences a large growth percentage St. George, Utah UltrAspire is a hydration & lighting brand dedicated to working with athletes to create new and innovative gear. UltrAspire CEO, Bryce Thatcher, has been in the industry designing and introducing new concepts since before 1985 when he launched Ultimate...

January 10, 2020

Need a little help creating your brand’s Content Marketing Strategy?

Create your content marketing roadmap at Peak Content Summit Need a little help figuring out your content marketing strategy? You’re not alone, according to Peak Content Summit host Tyler Benedict. That’s why they’re kicking off the content marketing conference with a complete “how to” presentation by StoryFuel founder, Melanie Deziel....

January 10, 2020

Orange Mud announces new Director of Sales and Marketing

Orange Mud, an innovator in hydration packs and running gear, is pleased to announce the promotion of Steve Acciarito to Director of Sales and Marketing. Acciarito has served as the company’s West Coast Manager for the past two years. He will be tasked with growing the company’s footprint in the...

January 9, 2020

How Target could rival Nike and Adidas with its new athletic brand

Target has big ambitions in the athletic space. The chain today announced the launch of All in Motion, a private-label athletic and sporting goods brand — and it says the label could do $1 billion in sales in its first year. The size-inclusive brand launches this month with men’s, women’s and children’s...

January 9, 2020

Fitness device upstart takes on Apple, Peloton, Fitbit at CES 2020

China-based Huami (HMI) already has set its sights on being the innovation leader in the wearable fitness device market. Now the ambitious company, little known in the U.S., is making a splash at CES 2020 with a lineup of impressive new contraptions, and not all of them wearable. Not familiar with the...

January 8, 2020

Texas Christian University Adds Women’s Triathlon as a Varsity Sport

TCU is the second Power Five Conference school and seventh at the NCAA Division I level to add the sport COLORADO SPRINGS, Colo.— USA Triathlon today announced that Texas Christian University in Fort Worth, Texas, has added women’s triathlon as a varsity sport following a unanimous decision by the Intercollegiate...

January 8, 2020

Salming Sports Chooses Big Run Media To Manage Digital Marketing Efforts In North America

BALTIMORE, Md. - Big Run Media, a full-service branding, social media, and creative design agency, announced today that it will manage the digital marketing efforts for Salming Sports North America. Salming is a Swedish-based footwear and apparel company catering to a diverse array of sports around the globe, with North...

January 8, 2020

Outdoor-focused content marketing strategies debut at Peak Content Summit

Learn the best tactics, formats & strategies from top brands, marketers & media “Banner ads are dead, we want Content Marketing!”  Or so seems to be the cry from brands, says Bikerumor founder Tyler Benedict. That’s the reason he’s launched Peak Content Summit, a content marketing/strategy conference in Asheville, NC,...

January 7, 2020

Tough Mudder creditors try to put race company in bankruptcy

Tough Mudder Inc. creditors are attempting to push the organizer of extreme obstacle races into bankruptcy over $855,000 that they say the company owes them. The firm is facing claims from Valley Builders LLC, Trademarc Associates Inc. and David Watkins Homes Inc., all of which provide general contractor or building services. The trio filed an involuntary petition...

January 7, 2020

Town Sports acquires Flywheel Sports

Town Sports International Holdings Inc., one of the largest owners and operators of fitness clubs in the Northeast, agreed to acquire the studio business of Flywheel Sports Inc., the spin chain. Established in 2010, Flywheel has 29 indoor cycling locations across the United States. In June 2018, reports arrived that Flywheel had...

January 7, 2020

Canyon Bicycles hit by cyber attack

Germany direct-to-consumer bike brand Canyon Bicycles has confirmed that it was hit by a cyber attack just before the start of the year. While the company was locked out of its IT systems at its Germany headquarters, its e-commerce website and U.S office’s IT system was not affected. Read more on Endurance...

January 7, 2020

iKOR Expands Leadership Team Adding Tim Ams as Director of Sales

Boulder, CO (January 7, 2020) – iKOR Labs, the Boulder-based producer of recovery-enhancing hemp oil/CBD (cannabidiol) products, today announced the addition of Tim Ams as Director of Sales to their expanding team. Ams will join Tim Hanafin to support the expanding CBD market, focusing on growing the iKOR brand name,...

January 6, 2020

Kyle McLaughlin steps down as CEO of Tough Mudder

Kyle McLaughlin, was hired as Senior VP of North America by Tough Mudder on June 1, 2018. He was named President on February 1 of last year, and then promoted to CEO on July 1. In a statement release yesterday, McLaughlin discusses the challenges Tough Mudder has had and his...

January 6, 2020

‘Steamboat Stinger’ Race Under New Leadership

Partners in Routt County and Routt County Riders join forces to take ownership of the popular trail race beginning summer 2020 STEAMBOAT SPRINGS, Colo. (Jan. 6, 2020) — Entering its 10th anniversary year, the ‘Steamboat Stinger’ race is set to change hands. Partners in Routt County and Routt County Riders,...

January 6, 2020

Wallis Sands Half Marathon Purchase

Portland, ME – All Sports Events and its TriME events management division is excited to announce the recent acquisition of the Wallis Sands Half Marathon from Pursuit Racing. All Sports Events has worked closely with Steph Murray and Pursuit Racing since 2012. The addition of the Wallis Sands Half Marathon to...

January 3, 2020

Challenge Family installs Board of Directors

CHALLENGEFAMILY is pleased to announce the instalment of a Board of Directors. Zibi Szlufcik will move from the CEO position to become President of the Board. The Board is completed by Jort Vlam, Richard Belderok and Jefry Visser. Szlufcik will hand over the CEO role to Jort Vlam, Jefry Visser...

January 2, 2020

Nike retailers will reportedly stop shipping internationally in 2020

Nike will reportedly cease to permit international shipping among its retail partners around the world starting January 1, 2020. This information first came to light in leaked emails several months ago, in which Nike apparently expressly forbid its retail partners from shipping “outside of their trading territory.” Read more on Highsnobiety.

January 2, 2020

XTERRA & ACTIVE Network have entered into a Global Partnership as of 2020

DALLAS - January 2, 2020 - ACTIVE Network, the premier global marketplace for activities and events and the industry leading provider of intelligence solutions, announced today it has signed a multi-year agreement with TEAM Unlimited, LLC to be the exclusive online registration provider and event management solution for XTERRA events...

January 2, 2020

Endurance Sportswire Names its Most Popular Press Releases and Industry News Items of 2019

San Diego, Calif. - As we embark on 2020, Endurance Sportswire has put together a list of its most viewed press releases and industry news items over the past year. MOST VIEWED ENDURANCE SPORTSWIRE PRESS RELEASES Professional Triathletes Organisation Approaches Wanda Sports Board Proposing to Enter Into Discussions to Acquire...

January 2, 2020

Here are 2019’s highest earning OCR athletes

Can you guess what 2019’s highest earning obstacle course racing athletes get paid? If you think you can make a decent living racing obstacle courses, think again. Even the top racers in the country are making surprisingly little, and their winnings are considerably higher than the previous year. Read this list and earnings on Obstacle Racing Media.

January 2, 2020

RunSignup Releases 2019 Year in Review

(Moorestown, NJ)– RunSignup has released their 2019 Year in Review, evaluating the growth of the company in both usage and technological progress. The core numbers are impressive, with company growth of over 20% in an endurance market that grew just 1% (based on data for their upcoming RaceTrends Report to...

December 26, 2019

Spartan Race looks to acquire Tough Mudder in 2020

Spartan Race announced the acquisition of an exclusive option to acquire Tough Mudder’s UK, Canadian, and German events, as the first step in an effort to bring together a complete merger of the two obstacle course racing leaders. Read more about this significant news in obstacle course racing on Obstacle...

December 23, 2019

Swimming’s governing body is in hot water

On December 16, a San Francisco court ruled that the Fédération Internationale de Natation (FINA), the body based in Lausanne, Switzerland, that governs Olympic swimming, has to answer to allegations that it has been operating an illegal monopoly, in part by financially punishing athletes who want to compete in events that it doesn’t recognize or...

December 23, 2019

EVOLV Leads Out With a New General Manager

Oberalp Has Appointed Bill Sinoff To Brand Leadership Role for EVOLV Boulder, CO) The Oberalp Group, which owns SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, and EVOLV, has hired William (Bill) Sinoff as General Manager of EVOLV climbing shoes.  As General Manager of EVOLV, based in Los Angeles, CA, Bill has the...

December 19, 2019

Nike Q2 earnings blow past forecasts as digital efforts take hold

The Beaverton, Ore.-based athletic behemoth posted Q2 revenues that climbed 10% year over year to $10.3 billion, outpacing analysts’ expectations of $10.1 billion. Profits, meanwhile, advanced 32% to $1.1 billion, or 70 cents per share, trouncing forecasts for earnings of 58 cents per share. Read how digital came into play on...