BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
February 16, 2025
Ultra X Partner with Leading Sports Nutrition Brand SIS
February 16, 2025 /ENDURANCE SPORTSWIRE/ - Ultra X, the world-renowned organizer of multi-stage ultra-marathons, is thrilled to welcome Science in Sport (SIS) as its Official Nutrition Partner for the 2025 and 2026 event seasons. This exciting partnership will enhance the race experience for Ultra X competitors by providing top-tier performance...
February 15, 2025
Bici Partners with RBC GranFondo Whistler as Official Bike Store
Vancouver/Whistler [February 15, 2025] /ENDURANCE SPORTSWIRE/ - RBC GranFondo Whistler and XFondo Whistler are excited to announce a new partnership with Bici, a leader in cycling retail and community engagement. As the official bike store, Bici will also serve as the presenting sponsor of the Fondo Clinics training program, providing...
February 14, 2025
UltrAspire Strengthens Commitment to Specialty Retail with New Domestic Sales Manager
St. George, Utah /ENDURANCE SPORTSWIRE/ - UltrAspire, a leader in innovative hydration and endurance gear, proudly announces Danielle Mower as its new Domestic Sales Manager. A dedicated UltrAspire product user and passionate advocate for the running community, Danielle recognizes the importance of having the right gear for every adventure. With...
February 13, 2025
Trump could impose reciprocal tariffs as soon as April
President Donald Trump on Thursday released an executive memo instructing officials to prepare to impose reciprocal tariffs on a global basis as soon as April 2. Bicycle Retailer
February 13, 2025
Donald Trump Jr. backs multi-million-dollar investment in Enhanced Games
Enhanced Games founder Aron D’Souza announced new multi-million dollar financial backing from 1789 Capital, which includes Omeed Malik, Chris Buskirk and Donald Trump Jr. Running Magazine
February 13, 2025
Showcasedelitefeats and hollarhype Partner to Elevate the Community-Driven Running Experience
[Long Island, NY] /ENDURANCE SPORTSWIRE/ - elitefeats is thrilled to announce a strategic partnership with hollarhype for the 2025 season that is set to make races more interactive, motivating, and memorable for runners and their communities alike. “We are excited to integrate hollarhype’s dynamic features into the comprehensive support stack...
February 13, 2025
Endurance Zone and HealthKey Join Forces to transform access to Health & Wellness for millions of people
13th February 2025 /ENDURANCE SPORTSWIRE/ – Endurance Zone, a global leader in rewards and engagement solutions, has announced a new partnership with HealthKey, bringing a range of health services directly into its platform. This collaboration gives members free or discounted access to more than 200 valuable health services. Members already...
February 13, 2025
ShowcasedHumanGO Launches Integration with Zwift
Boulder, Colorado (February 12, 2025) /ENDURANCE SPORTSWIRE/ – HumanGO, the leader in AI-powered fitness and endurance training solutions, is thrilled to announce its seamless integration with Zwift, the premier virtual cycling and running platform. This partnership revolutionizes how cyclists and runners train by allowing HumanGO’s personalized workouts to sync directly...
February 12, 2025
MyFitnessPal Acquires Intent, Adds Personalized Meal Planning
MyFitnessPal has acquired Intent, a personalized meal-planning app, that will enable the nutrition and food tracking app to offer personalized meal planning to its members. MyFitnessPal users can expect personalized meal plans spanning several nutrition goals, streamlined meal logging, automated grocery lists and ingredient ordering. It will be available this spring via Premium+, MyFitnessPal’s...
February 12, 2025
EXEC: Shimano Inc. Sees 2024 Sales Decline on Soft Bike and Fishing Demand
Shimano reported that demand for bikes and fishing tackle continued to be weak in 2024, resulting in net sales decreasing 4.9 percent year-over-year. While the strong interest in bikes continued as a long-term trend, Shimano said retail sales of completed bicycles were weak, and market inventories remained high. SGB
