BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

January 25, 2024
Almost Heaven Adventure Race Unveils Transition from Adventure Enablers to Adventure Source
Davis, West Virginia /ENDURANCE SPORTSWIRE/ – Almost Heaven Adventure Race is thrilled to announce its transition to a new management company – moving from Adventure Enablers to Adventure Source Racing. This strategic change represents an exciting new chapter in the history of the race, promising a future filled with innovation, excitement,...
January 24, 2024
Virtual & Online Fitness Market To Top $250B as Demand Rises
The burgeoning global virtual and online fitness market is anticipated to reach a staggering $256.97 billion by 2032, a substantial increase from its 2022 valuation of $15.82 billion, according to recent findings by The Brainy Insights, a market research firm. Even better — the market is fertile ground for fitness...

January 24, 2024
2024 PTO Tour Heads To Fabulous Lake Las Vegas
London, UK /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) has announced the 2024 PTO Tour will be going to Lake Las Vegas in Henderson, Nevada, with the creation of the inaugural PTO Lake Las Vegas Open on 19-20 October, 2024. Taking place around the picturesque Lake Las Vegas on the...
January 24, 2024
How Much Does It Cost To Be A Competitive Trail Runner?
In so many ways, elite trail runners are extremely fortunate folks. They spend a lot of their time on a sport we all love. They compete in bucket-list events on breathtakingly beautiful routes. Occasionally, the rest of us get to peek behind the curtain at the highs and lows of...
January 24, 2024
Adam Swansen Joins Big River Race Management
ST. LOUIS (January 24, 2024)/ENDURANCE SPORTSWIRE/ – Adam Swansen, a timing industry veteran with more than a decade of experience, has joined Big River Race Management as their Senior Director of Timing of Scoring. Adam joined the company’s office in St. Louis in September 2023. “We could not be more excited to...

January 24, 2024
BibRave and CAMA Bag Team Up to Redefine Brand Presence in Endurance Events
Chicago, IL /ENDURANCE SPORTSWIRE/ –BibRave, the leading-edge endurance and fitness marketing agency, partnered in 2023 with CAMA, the brand known for its elite odor-absorbing, moisture-wicking bag constructed with athletes and fitness enthusiasts in mind, to elevate brand integrations and partnerships at endurance events in ways that go outside of the booth....
January 23, 2024
Electric Bike Market Value Projected at $62B
The global electric bike market is currently valued at $49.1 billion. With a compound annual growth rate (CAGR) of 4.9%, the market is projected to reach $62.3 billion by 2023–2030, predicts Persistence Market Research. The increasing awareness of environmental sustainability, government incentives and advancements in battery technology are driving market expansion. RV...

January 23, 2024
ShowcasedPublix Florida Marathon Weekend Hosts Intellectual Impaired Division for All Races
/ENDURANCE SPORTSWIRE/ - Smooth Running, LLC, the producer of the Publix Florida Marathon Weekend and other leading Central Florida triathlons, distance running races and professional surfing tournaments is proud to partner with the Chris Nikic 1% Better Foundation to feature an Intellectually Impaired (I. I.) division in each of its...
January 22, 2024
MyFitnessPal Appoints New CEO, Collabs With Kate Hudson
MyFitnessPal has named Mike Fisher as its new CEO, a move that comes after the global nutrition and food tracking app recently announced a new partnership with Kate Hudson. Fisher, who has previously served at Etsy, Quigo, AKF Partners and PayPal, succeeds Dinesh Lathi, who will remain involved with MyFitnessPal...
January 21, 2024
Peloton Offloads Output Park Factory in $33M Deal
Peloton has sold its spacious Peloton Output Park (POP) facility and land in Ohio to First Solar for a cool $33 million. The commercial real estate transaction closed on January 11, according to Wood County records. Athletech News