April 8, 2020

Leslie Jordan, Inc., unveils new product line, and a new use for a standby staple.

Portland, OR. – Leslie Jordan, Inc., ever the leader in high-quality performance and lifestyle gear for endurance events, has another trick up their sleeve! The company’s RACE WRAPS are more than just face shields and headbands – they can be easily transformed into face masks too! Check out this video...

April 7, 2020

HYLETE Announces Regulation A Offering

Hylete, Inc., the fitness lifestyle brand based in Solana Beach, CA, announced a $12 million equity raise under a Regulation A Tier 2 offering. Hylete was founded in 2012 as a direct-to-consumer brand and had 2019 net revenues of over $12.5 million. Read more on SGBMedia.

April 7, 2020

Live Feisty Media Launches First-Ever Women’s Gravel Podcast, Girls Gone Gravel

Victoria, B.C. - April 7, 2020 - Live Feisty Media is pleased to announce the release of the first- ever women’s gravel podcast, Girls Gone Gravel. The podcast, released today, will interview female gravel cyclists with the aim of highlighting their stories and motivating other women to join the gravel...

April 7, 2020

RRCA Recommendations for Runners, Walkers, and Running Club/Crew Members

RRCA recommends, in accordance with current Federal guidelines, to cancel or postpone all events/organized group training runs/group training programs if these activities occur between now and the end of April and beyond based on local and state government regulations. With regulations and guidelines from governments and health experts regarding COVID-19...

April 7, 2020

Increasingly Events Turning to Motigo for Audio Run Experiences

Denver, Colorado – April 7, 2020 – Race day is often a time of individual accomplishment achieved during a larger social experience shared by many, and with the mass cancellation of events, runners are missing out on both. Motigo, part of the Endurance Sports Coalition and the pioneer in delivering...

April 6, 2020

Historic First Day of Racing Sees Jocelyn Mccauley (USA) Win First IRONMAN VR Pro Challenge

TAMPA, Fla. – In what has been a historic day of racing, the inaugural IRONMAN® VR™ Pro Challenge women’s race hit the virtual pavement with four professional women going head-to-head on the 90km bike portion, with Jocelyn McCauley (USA) taking the first ever victory. Utilizing Official Virtual Training partner ROUVY’s...

April 6, 2020

Bell and Giro Brands Announce Donation of 3,194 Pairs of Goggles to Healthcare Professionals on Front Lines of COVID-19 Response

Scotts Valley, CA, April 6, 2020 - Bell and Giro, major providers of outdoor sports and recreation products, today announced the donation of 3,194 protective goggles to America’s frontline healthcare workers combatting the spread of COVID-19, or coronavirus. The goggles, held and distributed at Vista Outdoor’s Rantoul, Illinois manufacturing and...

April 6, 2020

What bike shops are open during the COVID-19 response?

Portland Design Works and Chris King Precision Components have collaborated to publish an interactive map showing the hours and current status for more than a thousand retailers in the U.S. during the COVID-19 pandemic. Read more on Bicycle Retailer.

April 6, 2020

Federal Government Recognizes Bike Shops as Essential to Stay Open

For many areas of the U.S., bicycles have become the best tool to travel safely while respecting the social distancing protocols that are crucial to public health during the COVID-19 crisis. Following a request from PeopleForBikes, the federal government has recognized that bike shops are "essential" to our nation's transportation infrastructure...

April 6, 2020

ATRA Announces 2020 Theme: Climate Action

The American Trail Running Association (ATRA), has announced “Climate Action” as its theme for 2020. This important topic follows ATRA’s recent annual themes including last year’s Trail Running Responsibly, 2018’s Trail Stewardship: Leaving a Lasting Legacy, and the 2017 theme, Community: Building Trail Running Connections. ATRA’s mission is to represent...

April 6, 2020

Race Across America Cancels 2020 Race And Looks Forward To 2021

Boulder, CO (April 6, 2020)  On Friday, April 3, Race Across America (RAAM) officially notified racers, support crew and staff that the 2020 Race would be cancelled. This will be the first time since inception in 1982 that RAAM will not take place. It was decided that given current public...

April 3, 2020

New flavors of Nuun Hydration available for a limited time release

On April 1st, Seattle based clean hydration company Nuun announced the launch of two new limited-edition flavors in their Nuun Sport product family: Kona Cola and Kiwi Strawberry. Available in limited quantities and for a limited time, the flavors will be available nationwide at REI and other premium sports specialty...

April 3, 2020

Join EnMOTIVE/imATHLETE In Asking Congress for Relief for The Endurance Industry

April 3, 2020 (Chicago, IL) – The last few weeks have brought unprecedented challenges to our industry.  The rapid onset of COVID-19 has forced the immediate cancellation and postponement of every endurance event in the next few months, with more to follow. Revenue in the industry has dropped by 80-90%,...

April 2, 2020

Out of Business: Trust Performance goes under during pandemic shutdowns

A perfect storm of collapsing financial markets and manufacturing delays just put this bicycle fork manufacturer out of business. Read more on GearJunkie.

April 2, 2020

Penske Media to launch sports business publication Sportico

Penske Media Corp. announced it will launch Sportico, a digital content platform focusing on sports industry news, data, information, strategy, leadership and live media. Sportico joins the PMC portfolio, which also includes titles such as Footwear News, WWD, Variety and Rolling Stone. Read more on Footwear News.

April 2, 2020

Why Racing has a little fun with their athletes on April Fools Day

Why Racing Events had a little fun with their athletes on April Fools Day launching a new Naked Triathlon in Portland Oregon. Sherri McMillan, race director, explains “Our world is going through so much right now. Having a little chuckle is something we all need. We made our athletes laugh...

April 1, 2020

Retail landlords inundated with requests for rent relief

The Lamy Group, an international financial management consulting firm specializing in retail and commercial real estate, has evaluated rent relief for retail landlords for decades, but this is the largest number of tenant requests Lamy has seen coming in such a short period, even including the 2008 economic downturn. Read more...

April 1, 2020

Adidas revokes decision to withhold rent payments in Germany

Adidas apologized Wednesday for saying it would defer paying rent for stores in Germany that were forced to close by coronavirus lockdowns after facing wide criticism on social media. Adidas had been seeking to take advantage of Germany’s new eviction freeze law. Read more on SGB Media.

April 1, 2020

Pro teams ask UCI for financial flexibility amid coronavirus shutdown

Professional teams across the peloton are battening down the hatches to try to weather the coronavirus shutdown, and they’re asking the UCI for help. Read more on VeloNews.

April 1, 2020

Join Running USA in asking Congress for relief for the endurance industry

April 1, 2020 Endurance Industry Colleagues, The last few weeks have brought unprecedented challenges to our industry. The rapid onset of COVID-19 in the US has forced the immediate and complete cancellation and postponement of every race, triathlon, cycling and endurance event across the U.S. As we’re all proud to...

March 31, 2020

100%® Gives Back to Those on The Front Lines

SAN DIEGO, California – March 31, 2020 – 100%®, the San Diego-based sports performance company, has announced today that they sent a shipment of performance protective eyewear to the Los Angeles Fire Department Emergency Medical Services (EMS) division. The LAFD EMS has over 1,000 firefighters and paramedics serving the front...

March 31, 2020

IRONMAN Announces ROUVY As Official Virtual Cycling Training Partner

LONDON / TAMPA (March 31, 2020) – IRONMAN today announced a multi-year partnership with ROUVY, an industry leader in virtual cycling. As the Official Virtual Training Partner of IRONMAN, ROUVY will offer up to 35 IRONMAN® and IRONMAN® 70.3® bike courses on its platform, providing IRONMAN athletes from around the world...

March 31, 2020

IRONMAN Announces Technogym As Official Global Fitness Equipment Partner

LONDON / TAMPA (March 31, 2020) – IRONMAN today announced Technogym as the Official Global Fitness Equipment Partner. The partnership will debut with the recently announced IRONMAN® Virtual Racing™ (VR™) Series that will be offered through the IRONMAN Virtual Club, an innovative web-based platform that allows athletes to train and compete...

March 31, 2020

Thousand Responds to COVID-19 Relief Efforts with Launch of Courier Care

LOS ANGELES (March 31, 2020)-- Thousand, creators of classically-designed and innovative bicycle helmets, announced today its launch of Courier Care. The initiative is a helmet donation program dedicated to keeping essential services bike courier and bike delivery personnel safe as they respond to the COVID-19 crisis when delivering food and...

March 31, 2020

BibRave and 50 Launch Partners Unveil “Release the Runner” Movement

Portland, OR - BibRave, the running industry leader in grassroots digital marketing, and 50 launch partners representing more than 200 races, brands, and companies, have teamed up to promote “Release the Runner,” a collective initiative to grow the number of people running and racing. Self-isolation and gym closures mean thousands...