July 21, 2020

COROS launches new colors for COROS VERTIX and new Nylon Band collection

Tustin, CA, July 21, 2020 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today the introduction of two new color variations of the COROS VERTIX - The Limited-Edition “Mojito” and stock variation “Space Traveler.” The Limited-Edition Mojito Color of the COROS VERTIX Premium GPS Adventure Watch. According...

July 21, 2020

Kelly Herron Joins RunBuddy as Chief Marketing Officer

Worcester, MA – Kelly Herron (Spring Lake, NJ), a long-time runner and runner safety advocate, was announced today as the Chief Marketing Officer for RunBuddy, Inc. Kelly has an unenviable perspective on runner safety. While on a training run for the Boston Marathon, she was brutally attacked. But she fought...

July 20, 2020

Advance Completes Acquisition of The IRONMAN Group

New York, NY / Tampa, FL (July 20, 2020) – Today Advance announced it has completed its acquisition of The IRONMAN Group from Wanda Sports Group. The transaction was first announced on March 26, 2020. Orkila Capital, a growth equity firm focused on investments in the media, entertainment and consumer...

July 17, 2020

How to Pitch and Freelance for Outside Magazine

The publisher of stories about adventure sports, gear, travel, fitness, health, culture, and the environment is always on the lookout for reporting, essays, service pieces, and cultural criticism focused on the outdoor world. If you want to be part of their team, read more on Outside.

July 17, 2020

Fox drops offer to acquire Mavic, but about 13 potential buyers remain

The thirteen other groups include include several with ties to the bike industry. The Badger is still in the hunt, but French administrators will decide on the winning bid this month. Read more on Bicycle Retailer.

July 16, 2020

Super League and Zwift Bring Back Pro Triathlon With Major New Innovation

LONDON, ENGLAND: Super League and Zwift are bringing triathlon back with the first major professional race of 2020 and a trailblazing new concept. In a first for the sport, the SLT Arena Games will be an amalgamation of in real life and virtual racing and provide an immersive viewing experience...

July 16, 2020

USA Triathlon Launches “Transition 3” Elite Athlete Career, Education and Wellness Program

COLORADO SPRINGS, Colo. — USA Triathlon today officially launched Transition 3 (T3), a new elite and para elite athlete service program developed by the National Governing Body to provide educational, career and wellness support for professional triathletes as they prepare for life after sport. The program offers resources to guide...

July 16, 2020

Los Angeles Road Runners Presented by Volvo Launches Its New Season with Digital Programming Geared Towards Keeping the Los Angeles Running Community Together and Engaged

July 16, 2020, LOS ANGELES, CALIFORNIA – The Los Angeles Road Runners presented by Volvo, the official training program of the Los Angeles Marathon presented by ASICS, launches its 2020-2021 season today with a series of free virtual events to promote connectivity within the LA running and walking community during socially...

July 16, 2020

Cycling Event Task Force Releases “Race Management Guidelines for the COVID-19 Era” Report

Colorado Springs, Colo. (July 16, 2020) –The newly-formed Cycling Event Task Force, an informal and diverse group of U.S.-based pro cycling leaders and stakeholders, today announced the publication and release of its findings and recommendations regarding the operation of elite bicycle racing events during the ongoing COVID-19 pandemic. Providing augmented...

July 15, 2020

LeMond Bicycles moves $2 million closer to launch

LeMond Bicycles LLC recently raised a bit over $2 million in a private placement investment, possibly bringing the company closer to launching a bike line using technology developed by Greg LeMond's other business, LeMond Carbon. Read more on Bicycle Retailer.

July 15, 2020

Professional Triathletes Organisation Announces Appointment of Chris Kermode as Vice Chairman

LONDON, ENGLAND: The Professional Triathletes Organisation today announced that it has appointed Chris Kermode as its Vice Chairman and member of the Board of Directors. Chris started his career as a journeyman tennis professional from 1985-1988, after which he held a number of leadership positions in tennis. From 2013-2019, Chris...

July 15, 2020

Hutchinson Tires Launches New US Website

MONTARGIS, FRANCE, June 15th, 2020 — Hutchinson Tires (manufacturing bicycle tires since 1890) is pleased to announce they’ve launched a new website specifically tailored to the US market. The new site reflects an ongoing global rebranding effort for Hutchinson Tires. “As we’ve started to gain traction as a tire brand...

July 15, 2020

Endurance Sportswire Executive Interview Series – Professional Triathletes Organisation’s New Vice Chairman Chris Kermode

Chris Kermode was recently appointed the Vice Chairman of the Professional Triathletes Organisation. Chris has over 30 years of experience in professional sport. He started his career as a journeyman tennis professional from 1985-1988. During that time Chris experienced the formation of the ATP Tour in 1988, when tennis professionals...

July 15, 2020

Team MPI Launches Their First Athlete Loyalty Program And Hires A New Marketing Director

Boise, ID. (July 2020)-- Team MPI launched its new program to celebrate athletes in their Performance Coaching program. The company also hired a new marketing director to help expand their reach and influence in the endurance and multisport world. “At Team MPI, we believe so much in the value of...

July 14, 2020

Gold’s Gym To Be Acquired By Berlin’s RSG Group

RSG Group GmbH, the largest fitness center chain in Germany with 246 studios in Germany, Austria, Italy, Poland, and Spain, was selected as the winning bidder to acquire Gold’s Gym in a court-approved auction held on July 13. Read more on SGBMedia.

July 14, 2020

Yeti Cycles Eliminates ‘Tribe’ From Its Community Name, Marketing

For decades, Yeti Cycles has used the word ‘tribe’ to define fellow Yeti bike riders. That ends on July 14, following a #NotYourTribe Change.org petition that started circulating last week asking Yeti to eliminate “tribe” from its marketing. Read more on GearJunkie.

July 14, 2020

Behind J&A Racing’s Virtual Experience That Became an Overnight Success Through haku

In the early stages of the coronavirus pandemic, J&A Racing, a locally owned running event organization based in Virginia Beach, faced a challenge. After their spring in-person events were canceled, J&A Racing had to think quickly on how they’d be able to create a new revenue stream for their organization....

July 14, 2020

ReSport partners with USRowing for “Row the Great Lakes” Challenge

Realtime Experience Sport (ReSport), a platform for advanced virtual races and challenges, mapping, registration, results, and race tracking systems, has partnered with USRowing to launch "Row the Great Lakes" this week. Starting Wednesday, participants will be able to log meters toward virtually rowing from Chicago to Toronto via Lake Michigan,...

July 14, 2020

TrainingPeaks Announces Partnership With British Cycling Through 2022

Boulder, Colo., July 14th, 2020— TrainingPeaks, a global leader in providing smart and effective digital training solutions for athletes and coaches, today announced they are renewing their partnership with British Cycling through 2022. This multi-year partnership provides British Cycling members access to cutting-edge training software at a discounted rate. Coaches...

July 11, 2020

Meredith Kessler (USA) and Miki Mørck-Taagholt (DNK) Emerge Victorious During the HOKA ONE ONE IRONMAN VR14 Pro Challenge Weekend

TAMPA, Fla. (July 11, 2020) – The 14th edition of the HOKA ONE ONE IRONMAN® VR™ Pro Challenge saw Meredith Kessler of the United States and Denmark’s Miki Mørck-Taagholt take top honors in the professional women’s and professional men’s races, respectively. The field of professional triathletes returned to the virtual...

July 10, 2020

Mindbody Announces New Leadership Appointments

Mindbody, the technology platform for the wellness industry, announced that the company’s Co-Founder Rick Stollmeyer is transitioning from the role of  CEO to executive chair and that the Mindbody Board of Directors has appointed current President Josh McCarter to CEO effective August 1. Current chief technology officer Sunil Rajasekar will assume the role of president, while Aaron...

July 9, 2020

Big 5 Sees Robust Q2 Profit Turnaround Despite Comps Decline

Big 5 Sporting Goods released upbeat preliminary results for the fiscal second quarter ended June 28. Over the first half of the second quarter, with the pandemic forcing Big 5 to operate with a highly reduced store count, same-store sales decreased by 28.2% compared to the prior-year period. However, as...

July 9, 2020

The Pasadena Half Marathon and 5K Undergoes A Name Change, Becoming The Rose Bowl Half Marathon & 5K In 2021

July 9, 2020, LOS ANGELES, CALIFORNIA – The annual, sell-out Pasadena Half Marathon & 5K has become the Rose Bowl Half Marathon & 5K. The McCourt Foundation, owners and operator of the event scheduled for January 17th, 2021, announced the name change in line with an overarching rebranding campaign of its...

July 8, 2020

Pinarello Announces Roberto Sadowsky as New US Chief Executive Officer

SOLANA BEACH, Calif. - July 8, 2020– Pinarello, a leading brand of premium bicycles, accessories and apparel, announces that Roberto Sadowsky has joined the US operation as Chief Executive Officer. Sadowsky, a native Italian, is an experienced leader who has served in senior roles at numerous premium international companies, and...

July 8, 2020

Beverage Company Electrolit Increases Distribution to More than 30,000 Accounts Nationwide

CERRITOS, Calif. – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has expanded to multiple new markets through widened distribution plans with top-tier convenience store chains. To meet increased demand for their beverages, Electrolit will offer multiple flavors at participating locations nationwide. “At Electrolit,...