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July 24, 2020
RunSignup Announces Corral Management for Social Distancing
July 24, 2020 – Moorestown, NJ – RunSignup announces its advanced corral time management system to support the social distancing needs of on-site running and cycling events. The latest release of RunSignup’s corral management system supports events who are adjusting their approach to meet the regulatory and industry demands for...
July 24, 2020
MOXiLIFE® Launching the First “Gut Healthy” Electrolyte drink
Scottsdale, Arizona - (July 24, 2020) – MOXiLIFE Nutrition™ is launching August 1st the first gut healthy electrolyte drink mix, as MOXiLyte™ Concentrate Electrolyte drink mix. The scientific community is building the bridge as to how a healthy gut can not only elevate your immune system and cognitive function, but also...
July 23, 2020
Skechers Stock Jumps on Earnings Beat, Sales Recovery Appears to Be on the Horizon
For the second quarter ended June 3, they posted a net loss of $68.1 million and diluted loss per share of 44 cents, compared with the prior year’s profits of $75.2 million and earnings per share of 49 cents. Revenues decreased 42% to $729.5 million. Read more on Footwear News.
July 23, 2020
Majority Of Americans Don’t Plan To Renew Gym Memberships Post-COVID-19
According to a survey from TD Ameritrade, 59% of Americans don’t plan to renew their gym memberships after the pandemic is over. As reported by CNBC, the survey showed 56% of those surveyed indicated that the pandemic helped them find “more affordable” ways to get exercise and live a healthier...
July 23, 2020
Nike announces senior leadership changes and sweeping job cuts
Nike has announced a senior leadership reshuffle and plans for an undisclosed number of job cuts as part of a major restructuring that is set to cost the sportswear giant as much as US$250 million. The latest moves come as the company shifts away from a wholesale model towards digital...
July 23, 2020
Endurance Sports Coalition Pushes for Industry-Wide Financial Support in Letter to Congressional Leadership
WASHINGTON DC (July 23, 2020) – The Endurance Sports Coalition (ESC) sent a letter to congressional leadership pushing for additional financial support to be included in Congress’ next phase of pandemic relief legislation. The letter emphasizes the urgent situation facing the events-based industry suffering from near 100 percent event cancellations...
July 23, 2020
USA Triathlon Joins Fellow U.S. Olympic & Paralympic Governing Bodies to Launch “Giving Games”
COLORADO SPRINGS, Colo.— USA Triathlon today teamed up with several U.S. Olympic and Paralympic National Governing Bodies (NGBs) to announce the launch of Giving Games, an effort to support and sustain U.S. sports organizations and their athletes on their journey to the postponed Tokyo Olympic and Paralympic Games in 2021....
July 23, 2020
Barry Bonds, Gates Corporation, FirstBank, VF Corporation, Zwift join Colorado Classic’s effort to financially support women cyclists, even when racing is cancelled
Denver, CO (July 23, 2020)— Legendary baseball star Barry Bonds, Gates Corporation, FirstBank, VF Corporation, and Zwift are the latest to clip in or step up to support the Colorado Classic in their effort to support female professional cyclists during a time when most racing opportunities have been cancelled or postponed....
July 23, 2020
Tracksmith Launches Fellowship to Support New Voices in Running
BOSTON (July 23, 2020) – Tracksmith, an independent running brand, today announces the launch of the Tracksmith Fellowship, a grant program to support emerging voices in the sport. Creatives across all disciplines are invited to apply for the fellowship, which will provide funding and mentorship for projects grounded in the runner’s...
July 23, 2020
Sport Sunscreen, KINeSYS, listed in Allergic Living’s Top Sunscreens for 2020
Vancouver, Canada; 23rd July 2020. KINeSYS SPF 50 Fragrance Free Spray Sunscreen has been listed in Allergic Living’s 2020 Top Allergy-Friendly Sunscreens. With just 13 sunscreens included, the list is comprised of sunscreens which meet the stringent requirements of Allergic Living, an authoritative and trustworthy source for those living with allergies. Allergic Living are...
July 23, 2020
New Roll Massif Challenge Offers a 90-Day Cycling Challenge with Short- and Long-Course Routes, Weekly Prizes, and Grand Prizes
Boulder, Colorado, USA — July 23, 2020 —Roll Massif, producer of 8 iconic Colorado cycling events including Elephant Rock, Copper Triangle, and Tour of the Moon, announces the Roll Massif Challenge, a new virtual cycling event series designed to offer a fun and engaging way to ride more this fall....
July 23, 2020
French authorities approve GFNY Alpes Vaujany Anti-COVID measures for August 30 race date
NEW YORK CITY – GFNY Alpes Vaujany was the first cyclo in France to receive permission by the French authorities to hold the race on August 30, due to GFNY’s event production expertise and detailed Anti-COVID measures. GFNY Alpes Vaujany / the GFNY European Championship is one of the very...
July 22, 2020
Nike Announces Major Reorganization, Job Cuts
NIKE, Inc. announced a series of senior leadership changes supporting the company’s Consumer Direct Acceleration. Amy Montagne becomes VP/GM, Men’s, Whitney Malkiel becomes VP/GM, Women’s and McCallester Dowers becomes VP/GM, Kids. Carl Grebert becomes VP/GM, EMEA, succeeding Bert Hoyt, who will retire from NIKE later in 2020. Sarah Mensah is...
July 22, 2020
Mavic saved by French investment group
After months of deliberations, courts in Grenoble have awarded investment group Bourrelier the ownership of historic French cycling brand Mavic SAS. 105 jobs were saved by the takeover as the new owners plan to refocus on rim, hub and wheel production. Read more on VeloNews.
July 22, 2020
Inside the Pikes Peak Apex’s plan to race during the coronavirus pandemic
Pikes Peak Apex organizers in Colorado Springs reveal their game plan to hold the mass-participant mountain bike stage race amid the coronavirus pandemic. The key, they say, is thinning masses of participants throughout the event - no pre- or post-race celebrations, no crowds around feed stations, a video conference pre-race...
July 22, 2020
Runners face potential contract reductions for failing to race in 2020
While many runners are taking this season to explore some new running distances, only a few are completing three or more in a day. Educated members of the running community speculated that this unorthodox compilation of events and times is to fulfill athlete contracts, which can stipulate that runners must...
July 22, 2020
U.S. Ski & Snowboard selects Addaday as Official Handheld Recovery Equipment Partner
SANTA MONICA, Calif., July 22, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced today it has been selected as the Official Handheld Recovery Equipment Partner of U.S. Ski & Snowboard, the Olympic National Governing Body (NGB) of skiing and snowboarding. The new multi-year partnership brings...
July 22, 2020
Mizuno to sponsor the Honolulu Marathon
Mizuno has been confirmed as a supporting sponsor of the Honolulu Marathon. At this year’s event, scheduled for December 13, 2020, the Japanese run apparel specialist will provide all finisher, commemorative and volunteer shirts and sell official merchandise at the Honolulu Marathon Expo. The Honolulu Marathon was first held in...
July 22, 2020
The Pikes Peak APEX Releases Start Format Changes and COVID-19 Safety Plan for September Mountain Bike Challenge
Colorado Springs, Colorado—Sports Strategies announced today the safety plan and change in format for The Pikes Peak APEX presented by RockShox, a 4-day mountain bike challenge on the slopes of Pikes Peak - America’s Mountain. Instead of a mass start, the event will move to a small group and individual...
July 22, 2020
VirtualRun.com Releases Two New Virtual Races
PHOENIX (July 22, 2020) – Virtual Run, the world’s largest marketplace for virtual runs, released two different virtual races this week: Will Run For Coffee 5K, and Chase The Unicorn 5K. The two 5K’s are the 44th and 45th virtual events on the site. The two new virtual runs both...
July 21, 2020
New York Road Runners lays off 11 percent of its workforce
New York Road Runners, the nation’s largest nonprofit running association, announced on July 21 that it is laying off 11 percent of its workforce and furloughing another 28 percent, as the coronavirus continues to wreak havoc on the running industry. The moves affect 91 of the organization’s 229 employees—65 were furloughed and 26...
July 21, 2020
Women’s pro racing returns this week with three punishing Spanish races
The women's peloton returns to the start line in Spain this week after four months of a dramatically different off-season. Read more on VeloNews.
July 21, 2020
A Return to No-Frills Racing
It’s high time to return to no-frills racing. But how? Here is a practical guide to organizing your own DIY race without the bells or whistles — and a memorable example of one. Read more on Podium Runner.
July 21, 2020
Electrolit Beverage Brand Expands Product Line to Include Three Fruit Flavors
CERRITOS, Calif. – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has expanded their product line to include three new flavors in response to immense demand from consumers coast to coast. Hibiscus, Fruit Punch and Berry Bliss will join Electrolit’s existing product line to...
July 21, 2020
Hydro Flask Launches Down Shift™ Hip Hydration Pack
Bend, OR (July 21, 2020) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) brand, is excited to announce the launch of its 5 Liter Down Shift™ Hydration Hip Pack, designed to keep your...
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