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September 2, 2020
‘Virtual London Marathon’ sells out as 45,000 sign up to run alone
More than 45,000 people have signed up to run the first “virtual” London Marathon in October after the actual race, was cancelled due to the risk of coronavirus spread. To give disappointed runners an alternative target, and to help ease the impact on charities who benefit from millions of pounds...
September 2, 2020
State Bicycle Co. Introduces Limited-Edition “Rick and Morty” Series
Tempe, AZ – State Bicycle Co. http://www.statebicycle.com - known for high-quality bikes, well thought out aesthetics and exciting collaborations, announces a partnership with Warner Brothers and Rick and Morty. Get ready to blast off into new dimensions with the State Bicycle Co. x Rick and Morty limited edition line of...
September 2, 2020
Run Rock ‘n Roll Across America: Introducing the Rock ‘n’ Road Trip, a 15-Stop Virtual Running Tour that Celebrates Destinations the Rock ‘N’ Roll Marathon Series is Known For
TAMPA, Fla. (September 2, 2020)– The Rock ‘n’ Roll Marathon Series®, a part of The IRONMAN Group, today launched the Rock ‘n’ Road Trip, a 15-stop virtual running tour across the United States that connects the Rock ‘n’ Roll® Virtual Running Series™ (VR™) with the physical event destinations that have made...
September 2, 2020
Feetures Enters the Bike Lane With Its First Cycling Sock Collection
Charlotte, NC – September 2, 2020 – Performance sock brand Feetures is excited to launch Feetures Cycling: the brand’s first cycling collection, created to shift cyclists’ rides into high gear. By bringing its Custom-Like Fit technology into its new cycling socks, Feetures offers cyclists maximum performance behind the handlebars. Nearly...
September 2, 2020
Article One Unveils GTGlass Collection with Ciele Athletics™ in a Performance Driven Collaboration
FLINT, Mich (Sept. 2, 2020)– Article One, the independent eyewear brand based in Flint, Mich., today announces the Sept. 3 launch of the GTGlass collection in collaboration with running brand Ciele Athletics™. In homage from one style-driven brand to another, the AO X Ciele GTGlass is inspired by retro sport aesthetics and...
September 2, 2020
Run Austin Virtual Series Introduces Third Event, Round the River 4-Miler
AUSTIN, Texas, September 2, 2020 - In July, the Ascension Seton Austin Marathon presented by Under Armour and 3M Half Marathon presented by Under Armour created the Run Austin Virtual Series. Everyone is invited to participate in the 6-month-long virtual series. The events provide monthly milestones as participants train for...
September 1, 2020
Canyon cycling company reveals bike-car hybrid ‘concept vehicle’ as it launches new ebikes.
The bike company, better known for producing racing bikes used at the Tour de France, says that it wants to disrupt the automotive industry by creating a vehicle that brings bike and car technology together, allowing it to drive on paths built for both. But the biggest barrier, with ongoing...
September 1, 2020
Peloton Introduces Health And Wellness Advisory Council
The council will work closely with the brand to support the physical and mental wellbeing of its members. Peloton will collaborate with the council, which includes five doctors, researchers and medical professionals and draw on their expertise to inform product and content development, community-focused and social impact initiatives, research projects...
September 1, 2020
The Garmin Kansas City Marathon Presents the Million Mile Challenge
KANSAS CITY, MO (August 24, 2020) – Out of concern for the safety of race participants, partners, staff and volunteers, organizers of the Garmin Kansas City Marathon have made the difficult decision to cancel the race scheduled for October 17, 2020. Participants who have already registered should visit kcmarathon.org for...
September 1, 2020
Race Roster introduces participant photo uploads
London, ON - Your virtual event may not have an official race photographer to capture the experience, but great photos are still being taken! With Race Roster’s NEW participant photo uploader tool, your participants can now upload their own event photos directly to your event gallery and share them with...
September 1, 2020
Second Annual Endurance Exchange to Take Place Virtually Jan. 21-23, 2021
COLORADO SPRINGS, Colo. — USA Triathlon and Triathlon Business International (TBI) today announced that the second annual Endurance Exchange, an industry-wide conference for endurance sports, will be held as a state-of-the-art virtual event in 2021. The online experience, set for Jan. 21-23, provides a safe opportunity to learn, share and...
September 1, 2020
The 30th Annual YMCA Turkey Trot Presented by UPMC Health Plan Opens Registration for Virtual Event
PITTSBURGH (September 1, 2020) – Registration is open for this year’s YMCA Turkey Trot presented by UPMC Health Plan -- the event’s 30th anniversary. The virtual event offers a 5-mile, 5K, and 1-mile fun run distances that families can complete from November 23 through November 29 to celebrate Thanksgiving. All...
September 1, 2020
icebreaker commits to Plastic-Free by 2023
This year, icebreaker celebrates 25 years of creating world class natural apparel, challenging the status quo on how clothing is made and what it is made from. Not only leading the charge with its transparent, ethical and sustainable practices, icebreaker has initiated a long term commitment and ambition to have plastic-free...
September 1, 2020
Title Nine Movers and Makers Pitchfest Announces 2020 Finalists
Emeryville, Calif. (Sept. 1, 2020)- Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce the nine incredible woman-owned brands chosen as finalists in its third annual Movers and Makers Pitchfest. As finalists, these women rose to the top as...
September 1, 2020
Zwift Academy Road Returns For 2020: Unlock Your New Personal Best
(Long Beach, CA September 1, 2020) Zwift, the online training platform for athletes worldwide, has today announced the return of the Zwift Academy program for 2020 which, for the first time, will include separate programs for road, tri and run. Zwift Academy Road has been refreshed for 2020 with an...
September 1, 2020
Credit Union Cherry Blossom Run Presents 2020 Les Kinion Outstanding Service Award To Nita Lalla Roncone In Recognition Of Her Many Years Of Service To The Race
September 1, 2020, Washington, DC: Credit Union Cherry Blossom organizers announced today that Nita Lalla Roncone has been named the 2020 recipient of the Les Kinion Outstanding Service Award. Established in 2015, the award is typically presented at the pre-race dinner for the Credit Union Cherry Blossom Run, but Covid-19...
September 1, 2020
Canyon Ride Santa Barbara 100 Goes Virtual for 2020
SANTA BARBARA, Calif. – September 1, 2020 – The Canyon Ride Santa Barbara 100 (RideSB100) is going virtual for 2020, encouraging riders to #KeepYourDistance and ride one of four virtual challenges from October 17 to 25 along the world-class Santa Barbara course, on their own roads, or even stationary. “This...
September 1, 2020
Meet the Future of Sneakers: The Deckers X Lab K-ST 21
GOLETA, Calif. - September 1, 2020 - Deckers X Lab, the innovation department of Deckers - owner of HOKA ONE ONE®, UGG®, Teva®, Koolaburra by UGG®, and Sanuk® - today announces the launch of the K-ST 21 “hypersneaker,” a whole new breed of sneaker designed to make motion more efficient...
September 1, 2020
Celebrate the Final Days of Summer with the August-September Edition RunnerBox and RiderBox
Before Summer up and leaves with memories and bad tan lines, The RunnerBox and The RiderBox team is delivering a box to help athletes squeeze every little last bit out of these final warm days. Released on August 1st, the latest edition features products that will help athletes stay fresh,...
September 1, 2020
RiteFuel Introduces Sports Hydration Drink Mix
September 1, 2020– RiteFuel Endurance Works introduces their RiteFuel Sports Hydration Drink Mix designed to support athletes based on the duration of their exercise. Electrolytes, carbohydrates, vitamins, and caffeine are thoughtfully formulated for the length of the workout. Using a unique approach known as “Hydration by Duration,” the RiteFuel Advanced...
September 1, 2020
Long Beach Marathon Renews Partnership with Anheuser-Busch
LONG BEACH – Sept 1, 2020 – Motiv Sports, operators of the Long Beach Marathon and Half Marathon, today announced a renewed partnership with Michelob ULTRA as the Official Beer Sponsor and Beach Bum Sponsor of the 2020 Virtual Race. Runners 21+ will be able to enjoy their post-race Michelob...
September 1, 2020
Balega Launches New Reflective Enduro Sock for Fall 2020
DURHAM, N.C. (September 1, 2020) — Balega International, a leading sock brand in the run specialty market, offers runners visibility at dawn or dusk with the introduction of the new Reflective Enduro sock. With fall quickly approaching and daylight becoming more scarce, many runners run at night or early in the...
September 1, 2020
Trail Racing Over Texas Announces that Brazos Bend 100 is Now a Western States 100 Qualifier
Houston, Texas (September 1, 2020)– Trail Racing Over Texas (TROT), announces today that its most popular race, the Brazos Bend 100, is now a Western States qualifier race. The Western States 100-Mile Endurance Run is the world’s oldest 100-mile trail race and attracts participants from all over the world. “To...
August 31, 2020
Cotopaxi Welcomes Wendy Yang As Newest Board Member
Salt Lake City, UT. Aug, 2020 -- Cotopaxi, the rapidly growing humanitarian-focused outdoor brand, has added industry veteran Wendy Yang to its board. Wendy serves as the President of Decker’s Brands’ Performance Lifestyle Group, leading the remarkable growth of HOKA ONE ONE, Teva, and Sanuk. She was previously an executive...
August 31, 2020
Over 8,000 Registered Participants From 94 Nations Register to Take on Rock ‘N’ Roll VR18
TAMPA, Fla. (Aug. 31, 2020) – More than 8,000 people from 94 nations and 45 states stepped up the virtual start line for the 18th edition of the Rock ‘n’ Roll® Virtual Running™ (VR™) Series. This past weekend’s Rock ‘n’ Roll VR18 gave participants the opportunity to challenge themselves with...
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