News Topics
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October 16, 2024
Rival logos go missing in photos of Nike-sponsored Melbourne Marathon festival
The Nike-sponsored Melbourne Marathon festival has apologised for posting an edited image of a winning runner with the logo of a sports apparel rival obscured. The image depicted Leanne Pompeani with her arms outstretched after she won the half-marathon but the Asics logo on her running singlet was rubbed out. Images on...
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October 16, 2024
Who is Lazarus Lake Really?
Gary Cantrell, race director, is seen by some as a mad scientist who created the world’s toughest race to torture people. He wants to see people in pain, they say, and no doubt loves it when they fail. But this is not how the people who have spent time with him...
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October 16, 2024
You Can Own a Portion of Boyd Cycling with Crowdfunding Investment
Boyd Cycling has been building high-quality bicycle wheels since 2009. They’ve been designing their rims and hubs in-house since 2013. For the past 4 years, Boyd Cycling has been on-shoring its production into S. Carolina. Bike Rumor
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October 16, 2024
Murder investigation opened after motorist ‘runs over’ cyclist in Paris
Prosecutors in Paris have opened a murder investigation after the driver of a luxury SUV reportedly ran over a cyclist, crushing him to death, after a heated roadside argument in the centre of the capital. The Guardian
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October 16, 2024
Study: Florida ranks worst state for cyclist deaths in the US
Recent data from the National Highway Traffic Safety Administration revealed Florida as the most unsafe state for cycling in the United States. Luggage shipping company, My Baggage, analyzed data from the NHTSA on the number of people riding a bike that are killed in crashes across America between 2018 and 2022....
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October 15, 2024
Gatorade Unveils Custom AI-Imagined Squeeze Bottles
Gatorade is tapping into the power of generative AI in collaboration with Adobe Firefly, so athletes and fans of the sports performance brand can create personalized Gatorade Squeeze Bottles. Athletic News
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October 15, 2024
Brooks Taps Into the Magic of Disney With New Race Sponsorship and Shoe Deal
The running brand announced Tuesday that it is the official running shoe of the runDisney race series, with the partnership starting in 2025. This collaboration, Brooks explained, was formed via a “shared belief that running can create powerful emotion, camaraderie and connection.” FootWear News
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October 15, 2024
Life Time Group Sees Q3 Net Income Surge in Preliminary Report
Life Time Group Holdings, Inc. is reporting preliminary estimated financial results for the fiscal third quarter ended September 30 in connection with its launch of a process to refinance its 5.750 percent Senior Secured Notes due 2026 and 8.000 percent Senior Notes due 2026. SGB Media
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October 14, 2024
Optima Cycles Acquires Dolly Bikes
Optima Cycles, based in Amsterdam, Netherlands, specializing in designing, manufacturing and distributing e-bikes (Dutch ID) and e-cargo bikes (Lovens), acquired Dolly, the e-cargo bike brand based in Utrecht, Netherlands. The acquisition strengthens the company’s position in the e-cargo bike category. SGB
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October 14, 2024
Sports tech market generates US$34.2 bn during first half of 2024
The first half of 2024 saw 589 financial deals take place involving sports technology, with the collective valuation of transactions amounting to US$34.2 billion, according to research from investment bank Drake Star Partners. Sports Pro Media
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