News Topics
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February 8, 2021
RIA Survey Details Run Specialty Channel Recovery In 2020
The latest survey from the Running Industry Association (RIA) found that in spite of store closures in March and April, the run specialty channel proved resilient and rebounded nicely in the back half of 2020. SGB Media
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February 8, 2021
Gatorade Lures New CMO From Nike.
Former NFL player Kalen Thornton takes the helm at the PepsiCo-owned sports drink behemoth AdAge
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February 8, 2021
Peloton Announces $600 Million Convertible Note Offering
The notes are to be sold via a private offering, with a due date of 2026. The Deep Dive CA
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February 8, 2021
Can Technology Help Us Eat Better?
A new crop of digital health companies is using blood glucose monitors to transform the way we eat. NYT
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February 8, 2021
Location matters when it comes to health: 2021’s healthiest and unhealthiest cities in America
To determine which areas prioritize residents’ well-being, WalletHub compared more than 180 of the most populated U.S. cities across 44 key indicators of good health. Our data set ranges from the cost of a medical visit to fruit and vegetable consumption to COVID-19 cases. WalletHub
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February 8, 2021
The 2021 London marathon is set to be the biggest yet with 50,000 places in the race – and another 50,000 places for the virtual event.
London Marathon runners are set to find out if they have won a place in this year's race. Evening Standard
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February 6, 2021
Ted Metellus named race director of TCS New York City Marathon
This makes him the first black race director of any of the Abbott World Marathon Majors races, right on the heels of large-scale allegations of sexism and racism in NYRR by current and former employees. ESPN
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February 5, 2021
Peloton wants to make ‘tens of millions’ of bikes and treads — and says its recent acquisition will help it get there
Peloton has plans to dominate the at-home fitness industry through its acquisition of fitness manufacturer Precor, allowing the firm to ramp up production across the US. Business Insider
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February 5, 2021
Colorado and Georgia high school leagues leave NICA
Two of the longest-standing high school mountain bike racing leagues in the country, the Colorado High School Cycling League, and the Georgia Interscholastic Cycling League, have decided to go it alone, withdrawing from the National Interscholastic Cycling Association. Bicycle Retailer
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February 5, 2021
UCI to ban ‘super tuck’ with suspension touted as possible punishment
The aerodynamic position that allows riders to descend faster is often criticised as being a dangerous manoeuvre, and cycling’s governing body are banning it alongside a range of new measures to improve rider safety. Cycling Weekly
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February 4, 2021
Endurance sports tired of sitting on sidelines
The California Coalition of Endurance Sports has a two-pronged objective: to get athletes — especially in San Diego County — back running, swimming and biking. The San Diego Tribune
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February 4, 2021
S.F. gyms challenge city over Covid restrictions: Prove it
A group representing dozens of local gyms has lobbed another legal challenge at San Francisco officials demanding further justification for what has been throughout most of the pandemic some of the strictest regulations on indoor fitness nationwide. BizJournals
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February 4, 2021
Truly immersive retail experiences: How brands like Nike are using augmented reality in 2021
Virtual and augmented reality tools have enabled gaming and entertainment to innovate at new rates, but now it’s the retail industry who is exploring how best to use these digital tools. As Nike unveils its latest interactive experience, which incorporates AR and QR-code scanning, the potential applications of virtual tech in retail are becoming...
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February 4, 2021
Race registration company UltraSignup sold to Tennessee firm
Software company Atiba Labs plans to stick with the brand’s look and feel, but will address the website’s need for more horsepower. UltraRunning Magazine
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February 4, 2021
Former Nike Manager Charged in Million-Dollar Plot to Defraud the Swoosh
Federal prosecutors in Oregon charged Errol Andam, a former marketing manager at Nike, with wire fraud, money laundering and making false statements on a loan application as part of a scheme to defraud his former employer. Footwear News
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February 4, 2021
Why are people online pretending they ran a marathon?
The Home Run Marathon is the Fyre Festival of races. InsideHook
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February 4, 2021
A Google Fit update is about to turn Pixel phone cameras into health trackers
Currently, you can track workouts and monitor your movement throughout the day with the Google Fit app using just your Android phone. The new update leverages sensors that already exist in smartphones — the accelerometer, camera, and microphone — to allow users to track more in-depth data. Mashable
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February 4, 2021
Should listening to music during exercise be considered a performance-enhancing drug?
Research suggets there's more to the relationship between music and physical exertion than a simple "distraction" Inside Hook
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February 4, 2021
San Jose gym defying health orders racks up $550,000 in fines
The gym says it’s an essential business and is exercising its “constitutional right to peacefully protest.” The Mercury News
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February 4, 2021
Health tech startup Bold raises $7 million in seed funding for senior-focused fitness programs
Bold, a digital health and wellness service, plans to prevent chronic health problems in older adults through free and personalized exercise programs. TechCrunch
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February 4, 2021
Brooks running closes out 2020 with a PR, hitting nearly $850 million in global revenue
BusinessWire
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February 4, 2021
Will major marathons actually come back this fall?
Signing up for a race right now is a weird mix of optimism and being in denial. Outside
