News Topics
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February 15, 2021
El Paso Marathon runners carry on through winter storm
The El Paso Marathon carried on Sunday despite a winter storm that brought snow to the region. Photos showed runners making their way through snow covered streets. KFOXTV
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February 13, 2021
A Facebook smartwatch? It could be coming for your health data in 2022.
Facebook, the social media company that definitely cares a lot about user data, is reportedly developing a smartwatch. The rumored wearable, to be released in 2022, is powered by an open source version of Android, would support cellular connections, and be able to connect directly with other health and fitness-focused...
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February 12, 2021
Olympics content expanded as Discovery and Snapchat renew deal
The US-based mass media company will bring Olympic Games coverage to the photo and video sharing platform’s European users. The agreement covers the Tokyo 2020 Games and the Beijing 2022 Winter Games. SportsPro
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February 12, 2021
Asics Sees North America Revenues Fall 12 Percent In Q4
Asics reported sales in its North American region fell 11.9% in the fourth quarter and were down 17.2% in the year, but forecast a return to double-digit growth in 2021. SGB Media
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February 12, 2021
Norwegian Runner Sets New Record for Fastest Barefoot Half Marathon on Snow
Jonas Felde Sevaldrud, who is also a YouTuber who goes by the name Sevald, ran 13.1 miles in 1:44:58, breaking the previous record of 2:16:34, set by ‘The Iceman’, Wim Hof, in 2007 yahoo!style
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February 12, 2021
Lifetime Achievement: 6 Marathoners Vie for a Spot on the Olympic Team
‘A Time and Place’ running documentary, profiles Northern Arizona Elite’s head coach Ben Rosario and six marathoners, who have spent their entire lives seeking perfection, as they prepare for the 2020 Olympic Trials. GearJunkie
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February 11, 2021
Tokyo Olympics President to Step Down
A week after his sexist comments about women, Yoshiro Mori is reportedly stepping down as president of the Tokyo Olympic organizing committee on Friday. Front Office Sports
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February 11, 2021
The Chrono Show – Tina Wilmott, Ep. 11
Interested in learning a bit more about how Endurance Sportswire was founded and some PR tips. Check out The Chrono Show's podcast interview with Endurance Sportswire founder Tina Wilmott here.
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February 11, 2021
Peloton Interactive, Inc. Announces Closing of $1.0 Billion
Peloton Interactive, Inc. announced that it has closed its offering of 0% convertible senior notes due 2026 for gross proceeds of $1.0 billion. PR Newswire
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February 10, 2021
Strava adds activity filters and search functionality to history in mobile app
Strava has let loose updates to the mobile app that will allow you to more easily find activities in your history without thumbing through the endless activity feed. VeloNews
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February 10, 2021
Sponsor-A-Song: the new way to fundraise
This new fundraising platform allows your friends and family to create a running playlist for you while supporting a worthy cause. Canadian Running
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February 10, 2021
If the Shoe (Contract) Fits: What’s Behind Pro Runner Sponsorship Shakeups.
Elite runners make most of their money by signing with shoe and apparel brands. Here’s why so many are changing allegiances this year. Women’s Running
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February 10, 2021
Tim Cook Pivots to Fitness
Apple’s CEO wants to make health and wellness the company’s greatest legacy. Outside
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February 10, 2021
Beachbody Plans To Go Public By Merging With SPAC And Myx Fitness
The Beachbody Company will become the parent of Myx, Openfit and Beachbody On Demand upon the closing of the merger, and will be listed on the NYSE under the “BODY” ticker symbol. PYMNTS
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February 10, 2021
Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers’
Changes in the health and fitness rocked the industry in 2020, prompting more consumers to buy home fitness equipment. MediaPost
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February 10, 2021
How New Balance Won One of the Largest Trademark Settlements in China to Date
The judgment, which was first reported by The Financial Times, is being described as one of the biggest ever awarded to a foreign brand in a Chinese trademark case. Footwear News
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February 10, 2021
The Trek WaveCel Helmet Lawsuit, Explained
Everyone says modern lids are better than ever. But because of outmoded testing and unreliable information, it's never been harder to figure out whether that's true. Outside
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February 10, 2021
Shimano’s Earnings Climb In 2020
Shimano reported net income increased 22.5 percent in 2020 as sales grew 4.1 percent. SGB Media
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February 10, 2021
RETAIL Under Armour shares rise as retailer reports surprise profit for holiday quarter
Earnings per share is 12 cents, adjusted vs. a loss of 7 cents expected, while revenue was $1.4 billion vs. $1.27 billion. Sales dropped 3% to $1.40 billion from $1.44 billion a year. CNBC
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February 10, 2021
Industry veteran Tony Karklins and partner buy Time Sport from Rossignol
The Rossignol Group has sold Time Sport's frame and bike business to the Cardinal Cycling Group, whose partners include French engineer Martial Trigeaud and American Tony Karklins, founder of Allied Cycle Works and the former managing director of Orbea USA. Bicycle Retailer
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February 10, 2021
Pandemic fuels break-ins — and retailer cooperation
Smash-and-grab thefts from bike shops have risen dramatically during the COVID-19 pandemic, leading shop owners to start organizing and cooperating to minimize the chance of break-ins and getting their stolen goods returned. Bicycle Retailer
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February 10, 2021
Mount Sinai study finds Apple Watch can predict COVID-19 diagnosis up to a week before testing
The Warrior Watch Study observed the primary biometric signal - heart rate variability (HRV) - which is a key indicator of strain on a person’s nervous system, combined with information around reported symptoms associated with COVID-19. TechCrunch
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February 9, 2021
The Fitbit app now helps you track your blood glucose level
Fitbit is kicking off 2021 with a helpful new feature: blood glucose tracking. The new feature is simply meant to track blood glucose level - Fitbit’s devices aren’t equipped with the technology that can read blood glucose directly. XDA
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February 9, 2021
Wind tunnel experts on UCI position bans: Racing will be slower and less exciting
How much will racing be affected by position bans? Two leading aerodynamicists share their data. VeloNews
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February 9, 2021
Green light for Tour de France, Giro Rosa riders to race Olympics
IOC confirms there will not be a 14-day quarantine or a vaccine requirement as part of series of COVID controls for Olympic Games. VeloNews