Showcased News

March 30, 2022

IRONMAN Foundation Expands its Race For Change Diversity Initiative at the Grassroots Level with New Partnerships

TAMPA, Fla. (March 30, 2022)/ENDURANCE SPORTSWIRE/ - The IRONMAN® Foundation today announced partnerships with Black Kids Swim®, Black Runners Connection, and Major Taylor Cycling Club to build awareness and expand outreach in support of its Race For ChangeTM diversity initiative. The IRONMAN Foundation and the three affinity sports clubs will...

March 29, 2022

Lululemon’s First Footwear Range Could Be ‘Another Market Game Changer,’ NPD Data Shows

NPD Group is banking on the success of Lululemon’s new footwear range. According to Matt Powell, NDP’s VP and senior industry advisor for sports, strong loyalty to the brand’s apparel will likely carry over to footwear and the category has the “potential to be another market game changer.” This insight comes...

March 29, 2022

lululemon athletica inc. Announces Fourth Quarter and Full Year Fiscal 2021 Results; Board of Directors Authorizes $1.0 Billion Stock Repurchase Program

ANCOUVER, British Columbia - lululemon athletica inc. (NASDAQ:LULU) today announced financial results for the fourth quarter and fiscal year ended January 30, 2022. Calvin McDonald, Chief Executive Officer, stated: "2021 was another successful year for lululemon, which speaks to the enduring strength of our brand and our ability to deliver...

March 29, 2022

Want to Become a Professional Trail Runner? This New Program Might Be Your Chance

The program will provide two-year contracts with The North Face to 15-20 climbers, alpinists, skiers, snowboarders, and trail runners, providing expedition funding, apparel, equipment, education about the roles of a professional athlete (i.e. pitching expedition ideas for funding and engaging with one's community), and one-on-one mentorship with established athletes for...

March 29, 2022

Strava announces three-year partnership with Tour de France and Tour de France Femmes avec Zwift

The Tour de France and the Tour de France Femmes avec Zwift will ‘come to life’ inside the Strava app with a content hub dedicated to telling the story of the riders through their daily activity uploads and photos. Fans will be able to go inside Segments and relive the...

March 29, 2022

ASICS Experiment Reveals Just One Week of Physical Inactivity Has a Similar Impact as a Week of Broken Sleep on Our State of Mind

Today, the impact of physical inactivity on our mental state has been revealed for the first time in the Mind Racei – an ASICS experiment in which regular exercisers paused their normal fitness routines for one week. The impact on their state of mind was found to be similar to...

March 29, 2022

Parity welcomes Group 1001 as majority stakeholder, partner in promoting elite women athletes

NEW YORK (March 29, 2022) /ENDURANCE SPORTSWIRE/ - In a bold step to create lasting and meaningful change in women’s sports, Group 1001 will become a majority stakeholder in Parity, a startup created for both elite women athletes and their fans to combat gender pay inequities in professional sports. As...

March 29, 2022

Cannes rolled out the red carpet for GFNY

NEW YORK CITY, March 29, 2022/ENDURANCE SPORTSWIRE/ - GFNY Cannes was the first of six GFNYs in France in 2022. Racers tackled 111 km with 2013m of climbing from the glitzy coast of Cannes, through the curvy and hilly hinterland roads with two important climbs and back to the coast....

March 29, 2022

Wild Health Named the Official and Exclusive Healthcare Provider of Spartan Race U.S.

BOSTON, MASS. (March 29, 2022)/ENDURANCE SPORTSWIRE/ - Spartan, the world's leading endurance sports and extreme wellness brand, announced Wild Health will be the official and exclusive healthcare provider of Spartan Race U.S. through March 2023. “Wild Health’s unique data-driven approach makes everyday athletes feel like pros and we’re excited that...

March 29, 2022

Bike Club Strava Club opens up to every rider, everywhere

/ENDURANCE SPORTSWIRE/ - Bike Club has opened up their Strava Club for everyone to join, giving that platform’s global community access to Bike Club’s contests and more. “We made Bike Club to be inclusive and open to every cyclist, everywhere,” says cycling artist Rich Mitch. “Opening up our Bike Club...

March 29, 2022

Gnarly Nutrition joins as a partner for Women’s Epic Race, a new all-female trail race series

Salt Lake City, UT (March 29, 2022) /ENDURANCE SPORTSWIRE/ - Gnarly Nutrition is thrilled to announce its partnership with Women’s Epic Race, the first trail race in Utah created specifically for all levels of adventure-seeking women. Gnarly specializes in hydration and supplement solutions for athletes, and the brand’s dedication to...

March 29, 2022

InsideTracker x Apple Watch, Better Paired Together to Deliver Personalized Health Insights, Science-Backed Guidance for Human Optimization

CAMBRIDGE, Mass. /ENDURANCE SPORTSWIRE/ - March 29, 2022— InsideTracker, the leading truly personalized performance and nutrition system, today announced the availability of Apple Watch integration on its top-performing iOS personalized health app. By bringing together blood biometrics, DNA insights and Apple Watch data including workouts, daily activity, resting heart rate (RHR)...

March 28, 2022

Altra Launches Premium Road Racing Shoe

DENVER (March 28, 2022) /ENDURANCE SPORTSWIRE/ - Altra, a leading innovator in performance running, today announces its Vanish Carbon road racing shoe, highlighting a new speed category for the brand. Weighing in at just 6.2 ounces (W’s size 8.5) with a plush 33mm of stack height, the Vanish Carbon proves...

March 28, 2022

Sodisp.com releases fully customizable results and challenge app

/ENDURANCE SPORTSWIRE/ - We are proud to announce the availability of the brand new sodisp app which brings our powerful results and challenge platform to each iPhone and Android phone. The app offers real-time leaderboards, an interactive event feed, and contains a GPS activity tracker and integrated step tracker. Organizations...

March 28, 2022

Asia Welcomes New Race with IRONMAN 70.3 Puerto Princesa in The Philippines

PHILIPPINES / TAMPA, Fla. (March 28, 2022) /ENDURANCE SPORTSWIRE/ - IRONMAN announced today that Asia is adding a brand new IRONMAN 70.3 triathlon to its race calendar, with Puerto Princesa in Philippines. The inaugural IRONMAN® 70.3® Puerto Princesa triathlon is set to be held on Sunday, 13 November 2022, with athletes from...

March 28, 2022

361° Europe Partner with Professional Belgian Triathlete Valerie Barthelemy

/ENDURANCE SPORTSWIRE/ - 361° Europe are delighted to be adding ‘Belgian Hammer’ and rising star, Valerie Barthelemy, to an already impressive roster of 361° sponsored professional athletes and ambassadors, including previous World Champion triathlete Katie Zaferes. The team at 361° Europe produces running trainers and apparel, designed to support all...

March 27, 2022

Over 12,000 runners took to the streets of the Nation’s Capital for 10th running of the United Airlines Rock ‘n’ Roll Running Series Washington, D.C.

WASHINGTON, D.C. /ENDURANCE SPORTSWIRE/ - More than 12,000 registered participants took to the streets of the Nation’s Capital on Saturday celebrating the 10th running of the United Airlines Rock ‘n’ Roll Running Series Washington D.C. The musically-themed event provided runners and walkers alike with an unforgettable running tour of the...

March 27, 2022

NordicTrack CEO Scott Watterson forced out in battle with Peloton

Investors insisted that 66-year-old Scott Watterson — a hard-charging billionaire entrepreneur who founded the company in 1977 after doing a stint as a Mormon missionary in Asia — relinquish control of the daily management of NordicTrack’s parent company, iFIT Health & Fitness, sources close to the situation said. NY Post

March 25, 2022

US Gov suspends 25% China trade tariff on select bicycle products

A 25% trade tariff on a variety of bicycles and accessories imported into the USA, from China, has been paused, ensuring the products are excluded from the import duty. Bloomberg reports, “the U.S. Trade Representative’s office is reinstating the exclusions for 352 items.” The report further highlights, “…exemptions from Trump-era...

March 25, 2022

New Balance Opens Factory In Methuen, MA Producing MADE 990v5 Running Shoe

New Balance opened an 80,000-square-foot footwear factory in Methuen, MA, after undergoing a $20 million renovation. The factory began production in January 2022, signaling its commitment to U.S. manufacturing.  The factory currently employs more than 90 people producing the brand’s MADE 990v5 running shoe. New Balance said it plans to...

March 25, 2022

ŠKODA eMČR 2022 – The National Champions of the Czech Republic in Virtual Cycling are Řepa and Kvasničková

Prague, Czech Republic / March 25, 2022/ENDURANCE SPORTSWIRE/ - Vojtěch Řepa from the Spanish team, Equipo Kern Pharma and Eliška Kvasničková from SportRaces became the champions of the Czech Republic in virtual cycling hosted on ROUVY. Titles in the elite categories ŠKODA eMČR 2022 were fought for in a joint race...

March 25, 2022

The Pro’s Closet adds two leadership hires

LOUISVILLE, CO (March 25, 2022)/ENDURANCE SPORTSWIRE/ - The Pro’s Closet (TPC) is thrilled to announce that Kaitlin Cameron has joined the company as their new Chief Marketing Officer, and Paul Calandrella as their Vice President of Strategic Initiatives. Cameron joins TPC after serving as the VP of Global Consumer Marketing at...

March 25, 2022

Injured rider sues Costco and e-bike brand over right-front brake lever setup

An Arizona woman is suing San Diego e-bike company Phantom Bikes and Costco Wholesale for $6 million. Carol Penkert's suit claims her bike came set up so the right brake lever operated the front brake, which caused her to flip over the handlebar and sustain serious injuries. Bicycle Retailer

March 25, 2022

OFX and Super League Triathlon Extend Partnership

LONDON/ENDURANCE SPORTSWIRE/ - Super League Triathlon (SLT) can today announce it has extended its partnership with OFX who will become the official Currency and Foreign Exchange partner of SLT. The agreement builds on the success of the partnership between OFX and Super League in 2021, and covers Arena Games Triathlon...

March 25, 2022

Race Roster introduces a NEW link tracking tool

London, ON (Friday, March 25, 2022) /ENDURANCE SPORTSWIRE/ - After Facebook’s tracking updates, keeping tabs on link conversions and other metrics has been a challenge for many event organizers. Race Roster has introduced a new link tracking tool to solve this problem. With tracking links, event organizers using Race Roster...