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June 10, 2020
Colorado Classic plans for ‘Made for TV’ model for August race
Denver, CO (June 10, 2020)— In response to the ongoing COVID-19 pandemic, the Colorado Classic® presented by VF Corporation today released an initial statement sharing their intention to continue their August race with a revised format, a ‘Made for TV Streaming’ model. With a new race model that limits the gathering...
June 10, 2020
BibRave to Continue Leading, Growing AfterShokz Brand Ambassador Program
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, has renewed their partnership with AfterShokz, pioneers of open-ear bone conduction headphones, to continue growing the company’s brand ambassador community of ShokzStars. The ongoing partnership, first established in 2018, has positioned AfterShokz to maintain a thriving online community...
June 10, 2020
Active Tracking Technology: RACE RESULT granted patent in EU and US
After successfully patenting the foldable ground antenna in 2019, RACE RESULT is now happy to announce the granting of a patent for its active tracking technology. “As a technology leader in sports timing, it is our goal to always be one step ahead. We developed an active transponder which can be used...
June 9, 2020
High-carb diet outperforms low-carb in endurance study
Australian researchers confirmed results of a previous trial finding that endurance athletes seem to train and race best on high-carb diets. Read more on PodiumRunner.
June 9, 2020
Outdoor Retailer announces June virtual event
A virtual, three-day business, networking and educational event, it will include live programming that will run from July 21-23, 2020, and online tools will be available to registered exhibitors and attendees throughout the summer, said Emerald Expositions. Read more on Inside Outdoor.
June 9, 2020
24 Hour Fitness starts to reopen, but S&P downgrades debt rating and potential bankruptcy looms
Gym giant 24 Hour Fitness Worldwide has nearly four million members for its 440 clubs in 14 states, but the coronavirus has been a crippling blow for the chain since it announced the closing of all of its clubs on March 16. Franchises recently reopened in Dallas and Houston, and...
June 9, 2020
Nature’s Path Vows to Save The Turtles with SEE Turtles Partnership For World Sea Turtle Day
Richmond, B.C. (June 9, 2020) – Nature’s Path – the leading family-owned organic breakfast and snack food company – is celebrating World Sea Turtle Week on June 8-June 16 2020 – starting with World Oceans Day and culminating on June 16 with World Sea Turtle Day. Nature’s Path multifaceted giveback...
June 9, 2020
Protekt Launches Wellness Products Focused on Getting People Outdoors
SAN DIEGO (June 9, 2020)– Protekt Products, a new brand founded by two military veterans and renowned waterman Mark Healey, today launches its line of nutritional supplements and reef-safe zinc oxide sunscreen to arm people around the world with the tools they need to optimize health and get outside. The...
June 9, 2020
USA Triathlon to Host Fourth Annual National Triathlon Week from June 22-28
COLORADO SPRINGS, Colo.— USA Triathlon today announced the dates for the fourth annual National Triathlon Week, a nationwide initiative to celebrate the sport of triathlon and all its constituency groups. The largely social-media-based campaign brings the multisport community together from June 22-28 — not only to swim, bike and run,...
June 9, 2020
Over 13,000 From 91 Nations Registered To Take On 15k, 8k Or Remix Challenge During Rock ‘N’ Roll Vr7
TAMPA, Fla. (June 9, 2020) –Over 13,000 people from 91 nations and 48 states registered to step up to the virtual start line this past weekend for the seventh edition of the Rock ‘n’ Roll® Virtual Running™ (VR™) Series. Rock ‘n’ Roll VR7 gave participants the opportunity to challenge themselves...
June 9, 2020
IRONSTAR Triathlon cooperates with ROUVY – 1st race on June 14
Moscow, Russia / June 9, 2020 - ROUVY and IRONSTAR believe it to be a long-term cooperation. All IRONSTAR bike courses will be added to the digital cycling platform by the end of 2020 and will be available to all users. IRONSTAR plans to run a series of AR races in...
June 9, 2020
Machines For Freedom Partners with OutsidePR as Agency of Record
SAUSALITO, Calif. (June. 8, 2020) – Machines For Freedom, the inclusive women’s cycling apparel brand has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage public relations and communications strategy in North America targeting road, gravel and mountain bike endemic and consumer lifestyle media with a focus...
June 9, 2020
Virtual Event For All Abilities Supports People with Parkinson’s
Where You Are — As an organization dedicated to research, education and raising funds to support people with Parkinson’s and their caregivers, the Davis Phinney Foundation is delighted to bring our supporters a virtual event for all abilities. Run, ride, practice yoga, swim, you name it. We are excited to...
June 9, 2020
Zoot Sports Debuts All New Wetsuit Lineup
Carlsbad, Ca – Zoot Sports, the original triathlon brand, has released its next generation of triathlon wetsuits. With four styles, each of which was designed in collaboration with Zoot athletes, there is a suit in this new offering for every athlete. Headed up by the all new Wikiwiki 2.0. (Hawaiian...
June 9, 2020
ASSOS USA and The Pikes Peak APEX Invite You to The Hunt
ASSOS USA is partnering with The Pikes Peak APEX presented by RockShox to create The Hunt—a two-week scavenger hunt on some of the most iconic mountain bike trails in North America. Prizes will be hidden by ASSOS athletes on the Pikes Peak APEX course as well as other locations around North...
June 9, 2020
Go virtual with your event and use gamification to promote social distancing (with Garmin and Strava sync)
sodisp is a brand new sports platform to quickly create virtual events and challenges. Our goal is to allow everyone to responsibly enjoy the great outdoors in the post-corona era. We automatically analyze all tracks and calculate a social distancing score based on the estimated people density on each route!...
June 8, 2020
Why we can’t (or won’t) let Lance Armstrong go
The recent ESPN 30 for 30 documentary highlights why we're still fascinated by Lance Armstrong. Read more on Triathlon Magazine.
June 8, 2020
Reebok ends partnership with CrossFit after CEO’s comment on George Floyd
In addition to Reebok ending its partnership, other CrossFit affiliates such as CrossFit Magnus, Petworth Fitness, Rogue and NoBull announced that they would also be ending their affiliations with the company. Read more on CBS Sports.
June 8, 2020
Fuji Bikes suspend sale of American police bikes used in ‘violent tactics’ during protests as Trek faces criticism
Fuji said seeing its bicycles deployed in this manner during the George Floyd protests went against their intended use. Read more on Cycling Weekly.
June 8, 2020
The Power List: The 50 most influential people in cycling
Here is this year's list of the riders, managers, agents, and stakeholders who pull the strings of the sport according to Cycling News.
June 8, 2020
USA Cycling offers cost cuts for event organizers
Governing body to provide support to events incurring costs to meet health and safety guidelines. Read more on VeloNews.
June 8, 2020
Roval Introduces Faster Rapide and Alpinist CLX Wheels
There are riders who live for the climbs, and who savor the purity of riding the lightest bike possible. And there are riders who want nothing more than to own every city limit sprint, every time trial, riders who ache to stretch the peloton out from the front and who...
June 8, 2020
Saris partners with ROUVY to raise funds for World Bicycle Relief
Madison, WI – June 8, 2020, Saris is pleased to announce the start of a three-week challenge on ROUVY supporting World Bicycle Relief’s mission of providing bikes to frontline healthcare workers. The Ride for World Bicycle Relief challenge will consist of three virtual routes that must be completed by June 23, 2020....
June 8, 2020
Wingate University in North Carolina Adds Women’s Triathlon as Varsity Sport
COLORADO SPRINGS, Colo. — USA Triathlon, along with Wingate University Vice President and Director of Athletics Steve Poston, today announced that Wingate University in Wingate, North Carolina, will add women’s triathlon to its varsity sport offerings. The school is the 36th in the nation, and the 14th at the NCAA...
June 8, 2020
Toyota U.S. Paratriathlon Resident Team to Ride Across Colorado to Benefit COVID-19 Relief, Care and Share Food Bank
COLORADO SPRINGS, Colo. — Nine U.S. elite triathletes training for the postponed Tokyo Paralympic and Olympic Games, along with USA Triathlon CEO Rocky Harris, will cycle a combined 483 miles across the state of Colorado starting Friday, June 19, in a 24-hour relay challenge dubbed “Operation CO>COVID.” The ride, which...
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