News Topics
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May 19, 2021
Corrigan Sports Enterprises partners with MarathonFoto to capture athletes’ images at the Corrigan Sports Running Festivals as their official race photography provider.
With the return to live racing, partnering with Corrigan Sports Running Festivals is an exciting opportunity for MarathonFoto. Corrigan will kick off their racing series with the Delaware Running Festival on June 12th & 13th, then the Frederick Running Festival on July 10th and 11th, the Baltimore 10 Miler on June 5th,...
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May 18, 2021
Equinox Shifts Business Plan, Scores Big With App
Equinox is using a “tribrid” model for at-home, in-person, and outdoor workouts. Additionally, the company owns SoulCycle and began selling stationary bikes last year. Front Office News
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May 18, 2021
Ironman Lake Placid to Require Proof of Vaccination
Town officials approved the popular Ironman Lake Placid to move forward this summer, scheduled for July 25, with a number of COVID modifications. Most notably, athletes, volunteers, and staff will be required to get vaccinated and show proof of their COVID-19 vaccine. Triathlete
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May 18, 2021
Why Is Nike Still Backing Alberto Salazar?
Would Nike really double down in defense of the most polarizing figure in professional running if they didn’t think he could clear his name? Conversely, if the Salazar brand is irredeemable, why doesn’t the Swoosh cut him loose? These are the underlying questions in Nike’s Big Bet, a new documentary which draws...
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May 18, 2021
TriggerPoint Rolls Out Fresh New GRID 1.0 Colors
CARLSBAD, Calif. (May 18, 2021) — Today, TriggerPoint, the leader in recovery and massage products in the athletic and wellness markets, unveiled two new fresh colors in its iconic hollow core foam roller, the GRID 1.0. The GRID foam roller is specifically designed to optimize mobility, promote recovery and mitigate...
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May 18, 2021
Lectric eBikes Announces Premium Upgrades to Collection of Foldable E-bikes
PHOENIX (May 18, 2021) — Lectric eBikes debuts its newest collection of Lectric XP 2.0 e-bikes, now featuring adjustable front wheel suspension, increased cargo carrying capacity, and a redesigned ergonomic handlebar for added comfort and accessory-mounting capabilities. The Lectric XP 2.0 series is available for purchase now at www.lectricebikes.com in...
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May 18, 2021
COROS Announces EvoLab – The Next Generation of Sports Science Software
Tustin, CA, May 18, 2021 – COROS Wearables Inc., makers of performance sports wearables, announced today its largest ever software and app update. These new features and advancement of existing features comes as the brand continues to respond to the ever-evolving needs of performance athletes. The latest update focuses on...
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May 18, 2021
Professional Triathletes Organisation Name HUUB as Official Outfitter of Team Europe at Inaugural Collins Cup
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) is proud to announce that HUUB will be the Official Team Europe Outfitter for the 2021 Collins Cup. The Collins Cup is the PTO’s flagship event and a new race format modelled after the Ryder Cup, which will see teams of European, International...
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May 18, 2021
Mike Reilly, the “Voice of IRONMAN” Launches Find Your Finish Line Podcast
San Diego, CA – May 18, 2021 – Mike Reilly announces today the launch of his new podcast, Find Your Finish Line with Mike Reilly, sponsored by CURAD. On the show, he uses his unique interview skills to draw from guests their extraordinary stories of struggle and achievement in sports...
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May 18, 2021
InsideTracker Leverages the Power of Garmin to Deliver First Personalized Performance System to Create Holistic Wellness Programs from Blood, DNA, Fitness Trackers
CAMBRIDGE, Mass.— May 18, 2021— InsideTracker, the leading ultra-personalized performance system, today announced the availability of Garmin® integration, making the next generation of InsideTracker the first consumer platform of its kind to give a full, 360-degree view of wellness by enabling users to combine blood biometrics with DNA insights and...
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May 18, 2021
Verizon New York City Triathlon Owned and Produced by Life Time Set for Sunday, July 11; One of First Athletic Events to Return to City
New York (May 18, 2021) – The Verizon New York City Triathlon, owned and produced by Life Time, will return to the Hudson and streets of Manhattan on Sunday, July 11. The event comes at a time when Life Time, the nation’s premier healthy lifestyle brand, is continuing to expand...
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May 18, 2021
Endurance Sports Leader Spartan Develops Technical, High-Performance Trail Running Shoe with Craft Sportswear
BOSTON, Mass. – Following the release of its highly-anticipated, best-in-class obstacle course racing shoe, the Spartan RD Pro by Craft, the world’s leader in endurance sports and extreme wellness went back to the lab with its performance apparel and footwear partner to create a technical, high-performance trail running shoe, the...
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May 18, 2021
2021 to be a Transformational Year for Athens to Savannah Ride
ATHENS, GA, May 18, 2021 — Sports Strategies announces the iconic Athens to Savannah Ride will return to Georgia this fall to offer participants the most ambitious ride yet. “The 2021 route will begin at Jittery Joe’s Coffee Roaster in Athens and take cyclists on a 3-day, 285-mile tour of...
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May 18, 2021
RRCA Accepting 2021 Kids Run the Nation Grant Applications
ARLINGTON, Virginia (May 18, 2021) – The goal of the RRCA's Kids Run the Nation program is to help establish and support locally managed youth running programs in every school and community across the US. The Kids Run the Nation Fund is designed to annually assist schools, after-school programs, running clubs, and...
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May 18, 2021
Thousand Collaborates with Next Generation of Cyclists to Launch Thousand Jr. Bike Helmet Collection
LOS ANGELES (May 18, 2021)-- Thousand, creators of classically-designed and innovative bicycle helmets, is proud to announce Thousand Jr., a line of kids’ bike helmets and accessories, featuring a kid-size of its popular Heritage adult helmet in four distinctive colorways, corresponding bicycle bells and a variety of sticker packs to...
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May 18, 2021
The Running Event Partners with Running USA to Develop Race Director Education for 2021 Event
PORTLAND, Maine (May 18, 2021) – The Running Event (TRE), North America’s largest running specialty trade show, today announced a partnership with Running USA to develop and implement conference programming for race directors at the event taking place November 30 to December 2, 2021 in Austin, TX. “We’re thrilled to partner...
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May 18, 2021
Team Evergreen Announces Yeti Cycles as a Presenting Sponsor of the Session Series, Beti Bike Bash, and The Hundo
EVERGREEN, CO - Team Evergreen proudly welcomes Yeti Cycles as a returning presenting sponsor to the Beti Bike Bash and a new presenting sponsor to the Session Series and The Hundo. Each of these iconic Colorado mountain bike events, promoted by Team Evergreen, incorporate their own unique philanthropic objectives. Yeti...
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May 17, 2021
Airstream Adventures Northwest Partners with National Forest Foundation
Seattle, WA. (May 17,2021) - Airstream Adventures Northwest (AANW), the nation’s largest exclusive Airstream dealer group, today announces their partnership with the National Forest Foundation (NFF), the congressionally-chartered nonprofit arm working to improve the health of the National Forest System. Through this partnership, AANW will sponsor the planting of 120,001...
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May 17, 2021
European equity fund acquires a third of Selle Royal Group
Selle Royal S.p.A., — which produces and markets saddles and accessories under the Selle Royal, Fizik, Crank Brothers, Brooks and PedalEd brands — has received a major investment from the Wisequity V Fund. The fund has acquired a one-third share in the company. Bicycle Retailer
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May 17, 2021
Gwen Inglis, reigning cycling national road race champion, killed on a ride by suspected DUI driver
Gwen Inglis, one of Colorado’s foremost cyclists, was struck and killed on a training ride in Lakewood on Sunday morning by a driver who police suspect was intoxicated. Denver Post
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May 17, 2021
New $3.3M Seed Pumps Up DeltaTrainer’s Platform
DeltaTrainer, a one-on-one remote personal training company, raised $3.3 million in a round of seed funding to boost development of its platform and wearable technology. The Pittsburgh-based company founded in 2018 provides fitness training based on tracking a user’s movements via Apple Watch motion analysis. Crunchbase
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May 15, 2021
Leslie Jordan announces their NEW super soft TRI-Blend fabric
Portland, OR – Leslie Jordan announces their NEW super soft tri-blend fabric to their already extensive performance and lifestyle apparel line. Leslie Jordan, Inc. specializes in creating shirts & finisher giveaway items that race directors can customize completely, and that runners will run to collect. While tri-blend fabric isn’t inherently...
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May 15, 2021
HOKA ONE ONE® Launches the All-New Clifton 8
(GOLETA, Calif.), May 15, 2021 – HOKA ONE ONE®,a division of Deckers Brands (NYSE: DECK), announces the launch of the Clifton 8, the latest update to one of the brand’s most popular franchises. Offering the features that have made the Clifton a beloved family of shoes for runners of all...
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May 14, 2021
Authentic Brands Group Reportedly Offers $1B For Reebok
Adidas has been trying to offload Reebok since December. And now, Authentic Brands Group, owner of Sports Illustrated and athletic apparel and equipment brands like Airwalk, Prince Sports, Tapout, and Volcom, reportedly made an offer to buy Reebok for $1 billion. Front Office Sports
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May 14, 2021
100% Signs Ken Block as Their Newest Visionary
SAN DIEGO, Calif. – May 14, 2021 – 100%®, the San Diego-based sports performance company, has signed Ken Block as its latest Visionary and he joins an illustrious roster of athletes representing the brand. As an entrepreneur, in 1994 Ken founded DC Shoes and in 2010, the clothing and media...
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