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September 16, 2020
Balega Debuts 2020 Limited Edition ‘Grit and Grace’ Collection to Benefit Breast Cancer Prevention Partners
DURHAM, N.C. — Balega International, a leading sock brand in the run specialty market, is proud to announce its continued support of Breast Cancer Prevention Partners (BCPP) with the release of its Fall 2020 limited edition Grit and Grace collection. One dollar from every pair of Grit and Grace socks...
September 15, 2020
Sea Otter Play virtual event opens Thursday with 250+ brands
Sea Otter Play, a virtual event for consumers, will have more than 100 participating companies representing 250 brands, offering chances to interact with brands, visit virtual expo booths, win product prizes, and watch the world premiere of the new Ritual MTB film, among other features. Sea Otter Play also includes...
September 15, 2020
USA Swimming has announced the formation of two new committees focussed on providing strategic guidance with regard to equity, diversity, and inclusion.
The first group, the Black Leadership in Aquatics Coalition (Team BLAC), is comprised of a group of past and present US national team swimmers, while the second group, called the DEI Council will consist of members of the US swimming community. Find out more about the committees on SwimSwam.
September 15, 2020
Tour de France peloton gets all-clear from second rest-day COVID checks
The Tour de France peloton riders and staff on the race were tested for coronavirus Sunday night through Monday, and got its second collective “all-clear” approval. The first batch had revealed four staffers and race boss Christian Prudhomme positive for COVID-19, but Prudhomme has returned to the Tour on Tuesday,...
September 15, 2020
IZIP Partners with Cascade Bicycle Club to Provide Resources for Seattle Riders
KENT, Wash. (September 15, 2020) — IZIP, a leader in the eBike space, is excited to partner with Cascade Bicycle Club for fall 2020. Together they have created a number of resources for the wave of new bike commuters since the closing of the West Seattle Bridge. To drive awareness,...
September 15, 2020
P3R Launches 4RUN2 Varsity to Motivate Teens to Move
PITTSBURGH (September 15, 2020) – P3R has launched a free fitness program for middle and high schoolers called 4RUN2 Varsity. Adding to P3R’s robust programming to motivate any and all to run, 4RUN2 Varsity will offer workouts and training plans for P3R’s calendar of running events that are appropriate for...
September 15, 2020
Professional Triathletes Organisation Supports Pushing Limits Race in Germany with €15,000 Prize Purse
London, England: The Professional Triathletes Organisation today announced that it will provide a €15,000 prize purse for the Pushing Limits Race taking place on September 20th in Germany. The professional race will be held on the Olympic distance and can be followed via the Pushing Limits YouTube channel. Sebastian Kienle, currently...
September 15, 2020
Professional Triathletes Organisation Announces $15,000 Prize Purse for Outlaw X Triathlon
LONDON, ENGLAND: The Professional Triathletes Organisation today announced that it will provide a $15,000 professional prize purse for the Outlaw X Triathlon on September 27th, 2020 at Thoresby Park, Nottinghamshire. Launched in 2019 to celebrate 10 years of Outlaw, Outlaw X takes place in the magical grounds of Thoresby Park,...
September 15, 2020
Mountain Hardwear Launches F20 Super/DS Stretchdown Collection
Richmond, Calif. (September 15, 2020)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, launched their Fall 2020 Super/DS Stretchdown collection earlier this week. Three new styles were added to the signature line including the climb-inspired Men's and Women's Stretchdown Hybrid Hoody, along with the...
September 15, 2020
Introducing Addaday Adaptive Learning Technology™ – A Hyper-Personalized Massage Therapy Platform That Does The Thinking For You
SANTA MONICA, Calif., Sep. 15, 2020 – Imagine if there was an intelligent massage therapy platform able to administer an automated healing protocol based on a user’s workout data, sleep and stress inputs – and learn the more it is used. In other words, a connected solution that takes the...
September 15, 2020
FitRankings, a universal fitness platform, partners with Darby Communications
Austin, TX – September 15, 2020 –FitRankings, the fitness industry’s first to market universal health platform, announces today its partnership with the innovative PR and digital marketing firm Darby Communications. As FitRankings’ PR agency of record, Darby Communications will amplify the brand’s mission to connect organizations and individuals to meaningful...
September 15, 2020
Swiss Performance Running Brand ‘On’ Launches Ground-Breaking Sustainability Initiative With The Shoe You’ll Never Own
On launchesworld-firstsubscription service, Cyclon, to drive zero waste in sportswear Subscription service incentivizes customers to participate in recycling program First Cyclon offering to be fully recyclable high-performance running shoe made from bio-based materials For a deposit of $29.99, customers can sign-up for Cyclon today at on-running.com/cyclon ZURICH, Switzerland, September 15,...
September 15, 2020
Safety Measures in Place for Riders, Staff, Volunteers at Six Gap Century & Three Gap Fifty
DAHLONEGA, GA. (Sept. 15, 2020) - -There are 17 days to go before one of the largest, recreational bicycle rides in the country rolls again for a 32nd consecutive year. Many adjustments have been made during the Covid-19 coronavirus pandemic to address safety issues at the Six Gap Century &...
September 15, 2020
Introducing Fitbit auto-sync for Virtual Events and Challenges
More and more users prefer our automatic sync options from Garmin and Strava over manual entry. This is why we now released native integration with Fitbit. Using the Fitbit auto-sync option each activity, which is tracked with a Fitbit tracker or watch, is automatically synced with the sodisp platform. From...
September 15, 2020
Adaptive Athletes Attempt Historic Ride Through Grueling Idaho Terrain
BOISE, Idaho (September 15, 2020) – For the first time in race history, athletes with permanent physical disabilities attempted the Smoke ‘n Fire mountain bike race, taking on more than 420 miles of self-supported bikepacking throughout Idaho, September 9-13. The team was comprised of Willie Stewart, an above-the-elbow amputee; Andre...
September 15, 2020
Mammut Joins Forces With Jackson Hole Mountain Resort
(Williston, VT) Sept. 15, 2020 -- Mammut, a leading Swiss-born premium outdoor brand with over a century and a half of experience in mountain safety and outdoor activity, is honored to announce a partnership as the official Uniform partner for Jackson Hole Mountain Resort (JHMR). Mammut has deep roots in...
September 15, 2020
Liv Cycling Introduces Intrigue Advanced Pro 29
NEWBURY PARK, Calif. (Sept. 15, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced its new Intrigue Advanced Pro 29 trail bike featuring an Advanced-Grade Composite frame, suspension tuned specifically for women by women, 29-inch wheels and flip chip adjustable frame geometry. The Intrigue...
September 15, 2020
US Trail Running Conference announces Vic Thasiah as keynote speaker
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced that Vic Thasiah, Executive Director of Runners for Public Lands, will be the keynote speaker at the industry-leading event in October. Runners for Public Lands is building an inclusive community around running, and protecting...
September 15, 2020
The Trans-Texas Virtual Run Raises Over $16,000 for the Tarahumara Community Affected by COVID-19
Houston, Texas (September 15, 2020) – Trail Racing Over Texas (TROT), the largest trail racing company in Texas and host of The Trans-Texas Virtual Run has raised over $16,000 for its nonprofit charity partner, True Messages, to help the Tarahumara of Northern Mexico as they wrestle with the Novel Coronavirus....
September 15, 2020
Crafted Energy Expands Distribution Network Through Partnership With Downeast Bicycle Specialists
PHOENIX, Ariz. - Crafted Energy, a premiere functional energy bar brand based out of Phoenix, Arizona, has announced a partnership with Downeast Bicycle Specialists, a leading bike parts and accessories distributor and a subsidiary of the Hans Johnsen Company, increasing distribution channels to more easily reach consumers in the cycling...
September 15, 2020
Austin Pole Vault and Starky’s FA.S.T. Camp Unite to Support Military Athletes
US Military Endurance Sports (USMES) Boulder, CO – Sept 15, 2020 – Austin Pole Vault and Throw co-founder Brandon Frye first met Andrew “Starky” Starykowicz when the Frye family provided host housing for CapTex Tri. “I brought my wife and three girls to watch Andrew race,” said Frye, “and the...
September 15, 2020
athleteReg expands virtual challenge leaderboard showcasing achievements
Easthampton, MA — As the endurance space continues to evolve, virtual challenges have become the latest standard. With that, athleteReg is excited to introduce another addition to virtual challenges: interactive leaderboards. Building on an already engaging platform, challenge achievements have been given increased real estate allowing participants to see how...
September 14, 2020
PepsiCo to launch drink to aid sleep as consumers struggle with stress
Pepsi employees came up with an idea for a beverage to help consumers de-stress and relax before bed as part of an internal competition started last year. Driftwell is an enhanced water drink that contains 200 miligrams of L-theanine and 10% of the daily value of magnesium. Read more on...
September 14, 2020
Fitbit Receives Regulatory Clearance For ECG App To Identify Atrial Fibrillation (AFib)
Fitbit has received 510(k) clearance from the U.S. Food and Drug Administration, as well as Conformité Européenne marking in the European Union, for its electrocardiogram (ECG) app to assess heart rhythm for atrial fibrillation, a condition that affects more than 33.5 million people globally. The Fitbit ECG App will be...
September 14, 2020
The Pikes Peak APEX Pushes Forward to Raise Funds for The Pikes Peak Outdoor Recreation Alliance Trail Stewardship Fund
Colorado Springs, Colorado — The Pikes Peak APEX presented by RockShox is not only attracting a strong professional field of racers for the 4-day mountain bike challenge on the slopes of Pikes Peak, but it is raising funds to improve the trails in the Pikes Peak region. The first-year event...
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