News Topics
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April 21, 2021
Ice for Sore Muscles? Think Again.
Icing muscles after strenuous exercise is not just ineffective, it could be counterproductive, a new study in mice suggests. New York Times (paywall)
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April 21, 2021
Nike names new assistant coach in Portland, Oregon
Sonia O'Sullivan will join former assistant coach of the Nike Oregon Project Pete Julian as the group prepares for the Olympics. She will be moving from her home in Melbourne, Australia, to the U.S. to join Julian, who is the former assistant coach to Alberto Salazar at the now-disbanded Nike Oregon Project....
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April 21, 2021
Fitness Giant Xponential Planning to Go Public After Acquiring Rumble
Xponential Fitness is in talks to go public — again. The owner of several boutique fitness brands is circling the idea of an IPO for the second time after acquiring Rumble Boxing for $300 million last month. The company put talks of going public on the backburner when COVID-19 first hit. Justin...
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April 21, 2021
Fitbit co-founder: Future for fitness is well beyond the wrist
Exclusive from CNET: CTO Eric Friedman talks with CNET about the company's first wearable under the Google umbrella. A Fitbit used to be a little gadget to count your steps. Those days are long gone: Fitbits are now continuous heart and sleep monitors, with aspirations that go even deeper. Now owned...
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April 21, 2021
Tokyo 2020 set to postpone decision on fans to June amid spike in COVID-19 cases
Tokyo 2020 President Seiko Hashimoto has conceded a decision on whether Japanese fans can attend the rescheduled Olympic and Paralympic Games might not be made until June amid a spike in COVID-19 cases in the host country. Fans from overseas have already been banned. Inside the Games
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April 20, 2021
Under Armour Scales Back Global HQ Plans as Pandemic Reshapes Work
Under Armour is downsizing its future headquarters in its home city of Baltimore. The sportswear giant has announced plans to scale back its global corporate and Americas regional functions into a 50-acre site in Port Covington, which it purchased five years ago. According to Under Armour, the headquarters — expected...
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April 20, 2021
Lululemon Gets Into Resale — Here’s Where It’s Piloting the Program
The Vancouver, Canada-based company announced today that it was piloting its first-ever recommerce program dubbed Like New as part of its broader commitment to sustainability unveiled in its Impact Agenda. Starting next month, customers in California and Texas will be able to take part in the trade-in program, which will expand...
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April 20, 2021
The Fitness Company Whose Priority Isn’t Actually Fitness
When it comes to fitness equipment, Bala Fitness is banking on consumers judging a book by its cover. Fitness accessory company Bala Fitness focuses on style over fitness, an approach that has led to an uptick in sales since the pandemic started. Bala is headed toward $40 million in sales in...
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April 20, 2021
Barkley Marathon Mastermind Lazarus Lake to Appear on HBO’s ‘Real Sports’
HBO’s new “Real Sports” episode features a profile on the genesis of the “notorious and treacherous Barkley Marathons,” held annually in Frozen Head State Park, Tenn. HBO correspondent Mary Carillo will be interviewing race founder Gary Cantrell (aka Lazarus Lake) to discuss the backstory of one of the most challenging races in existence....
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April 20, 2021
Adidas To Sponsor Boston Marathon Through 2030
The Boston Athletic Association (B.A.A.) announced that the organization has extended its longstanding official sponsorship with Adidas through 2030. The announcement marks more than 40 years of partnership between the athletic organizations. SGB Media
