May 20, 2025

Nike Confirms Layoffs in Technology Division

Nike Inc. confirmed plans to lay off some employees in its technology division to Reuters and Bloomberg. The decision arrives on the heels of leadership changes and layoffs implemented by CEO Elliott Hill as part of turnaround efforts. SGB MEDIA

May 20, 2025

iFIT Acquires Reform RX, Enters Connected Pilates Market

IFIT is making a move into connected Pilates with the acquisition of Reform RX, a high-end reformer brand known for its commercial and at-home equipment modeled after a Formula 1 race car. ATHLETEC NEWS

May 20, 2025

Armed Forces Cycling Classic Introduces Pride Ride Category in Celebration of World Pride 2025

ARLINGTON, VA (May 20, 2025) /ENDURANCE SPORTSWIRE/ — The Amazon Armed Forces Cycling Classic, taking place May 31–June 1, 2025, will introduce a Pride Ride category during this year’s Challenge Ride. This new addition is part of the inaugural Capital Cup Sports Festival, a citywide celebration aligned with World Pride...

May 20, 2025

Running USA Opens Nominations for 2026 Emerging Leaders Program

May 20, 2025 (May 2020) /ENDURANCE SPORTSWIRE/ – Running USA announced today that nominations are now open for the 2026 Emerging Leaders Program. This program is designed to support, empower and amplify the voices of the next generation of industry leaders, particularly those from minority and/or women-owned businesses. Participants selected...

May 20, 2025

Challenge St.Pölten Draws Top International Field

May 20, 2025 /ENDURANCE SPORTSWIRE/ - This weekend, about 2,000 athletes from 50 nations will gather in Austria’s triathlon capital for Challenge St. Pölten, including a 50-strong professional field. Known for its fast course, iconic double-lake swim, and Austria’s toughest middle-distance climb, the race promises both exciting competition and spectacular...

May 20, 2025

US win at 2nd GP New York City

NEW YORK CITY (May 20, 2025) /ENDURANCE SPORTSWIRE/ – The second annual UCI 1.2 men’s elite pro race Gran Premio New York City was held Sunday and commenced just ten minutes before the 13th Michelob ULTRA GFNY World Championship NYC, a mass participation race held on the same course and...

May 20, 2025

Electrolit Drops into Tony Hawk’s™ Pro Skater™ 3 + 4 with a Steezy Sponsorship, with Bold In-Game Integrations, Sweepstakes, and More

Houston, TX (May 19, 2025) /ENDURANCE SPORTSWIRE/ - Electrolit–the preferred, premium hydration beverage and fourth-ranked sports drink in the U.S.– is skating into Activision’s Tony Hawk’s Pro Skater 3 + 4. The collaboration will bring exciting in-game integrations, including Electrolit-branded billboards in iconic skate locations around the world, and exclusive...

May 20, 2025

SaltStick® Launches FastChews® + Caffeine – #1 Requested Product from Athletes

THOUSAND OAKS, CALIF — May 20, 2025 /ENDURANCE SPORTSWIRE/ - SaltStick®, a leader in electrolyte innovation, today announced the launch of SaltStick FastChews + Caffeine, the brand’s most requested product innovation. This new line delivers the same rapid electrolyte replenishment athletes love—now with 15 mg of caffeine from green tea...

May 19, 2025

185% Tariffs: How the Trade War Hit One Shipment of T-Shirts

A recent analysis reveals how Trump's China tariffs are severely impacting race t-shirt costs, with one activewear company paying nearly 185% in tariffs on a single shipment of event shirts. NY Times

May 19, 2025

Wiley X Unveils Groundbreaking CAPTIVATE™ Clear Lenses, Expanding Industry-Leading Technology

Frisco, TX (19, 2025) /ENDURANCE SPORTSWIRE/ — Wiley X, a pioneer in premium protective eyewear, is advancing its award-winning lens technology with the introduction of CAPTIVATE™ Clear lenses—a bold innovation that redefines what clear lenses can deliver. Engineered for those who require or prefer a clear lens for specific tasks or...