News Topics
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February 24, 2026
GFNY USA announces Neversecond as Official Nutrition Partner
NEW YORK CITY (February 24, 2026) /ENDURANCE SPORTSWIRE/ - GFNY USA is proud to announce Neversecond as its Official and Exclusive On-Course Nutrition Partner for all GFNY events in the United States. Known for its science-driven approach to endurance fueling, Neversecond develops high-performance sports nutrition specifically designed for serious endurance...
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February 24, 2026
Amer Sports Growth Plans on Track But Shares Fall as Investors Worry Over Higher Q1 Costs
Shares of Amer Sports were down as much a 7.1 percent in pre-market trading after the company issued first quarter guidance that opened the door to concerns over higher costs. Amer guided first quarter results ending March 31 to adjusted diluted earnings per share in the range of 28 cents to 30 cents on...
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February 24, 2026
USA Cycling and TrainingPeaks Continue Longstanding Partnership Supporting Athlete and Coach Development
COLORADO SPRINGS, Colo. (February 24, 2026) /ENDURANCE SPORTSWIRE/ – USA Cycling and TrainingPeaks today announced the continuation of their longstanding partnership through 2028, supporting athlete training, coach education, and performance at all levels of the sport. This partnership reflects a shared commitment to helping athletes and coaches train smarter, perform...
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February 24, 2026
Life Time’s Q4 Earnings Vault on Double-Digit Revenue Hike
Life Time Group Holdings Inc. reported adjusted net income in the fourth quarter climbed 28.4 percent as sales grew 12.3 percent due to higher average dues, membership growth in new and ramping centers, and higher club member engagement. For the year, adjusted earnings jumped 62.3 percent on 14.3 percent revenue...
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February 24, 2026
IRONMAN Releases 2026 IRONMAN Global Competition Rules
Key rule updates include the move to a 20-meter bicycle draft zone for professionals, a renamed Para Open Division and amendments to equipment specifications for both IRONMAN and IRONMAN 70.3 events 2026 IRONMAN Global Competition Rules to be in effect starting March 2, 2026 TAMPA, FLA. (February 24, 2026) /ENDURANCE SPORTSWIRE/ – IRONMAN today released its updated 2026 Global...
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February 24, 2026
UNDRBUDR Deepens Commitment to U.S. Cycling with Dust Bowl 100 Route Sponsorship, Elite Athlete Partnership, and Continued National Event Support
Montclair, NJ - 24 February 2026 /ENDURANCE SPORTSWIRE/ - UNDRBUDR Inc. (“UNDRBUDR”), a performance-driven skincare brand built by and for athletes, today announced a series of new and continuing partnerships that deepen its commitment to the cycling community across the United States. Dust Bowl 100 Route Sponsorship In 2026, UNDRBUDR...
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February 24, 2026
Miwok 100K Announces The North Face as New Title Sponsor
Stinson Beach, CA /ENDURANCE SPORTSWIRE/ - The Miwok 100K, one of the most respected ultramarathons in the United States, is proud to announce a new title partnership with The North Face. Beginning in 2026, the race will officially be known as the Miwok 100K Presented by The North Face. Known...
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February 24, 2026
Shimano Expands Sponsorship of U23 Entries to Gran Fondo National Series Cycling Events
Gettysburg, PA (February 24, 2026) /ENDURANCE SPORTSWIRE/ – Gran Fondo National Series today announced that Shimano is expanding their long-running sponsorship of the Junior (U18) and Under 23 (U23) age group categories at Gran Fondo National Series events. To support and inspire young riders to participate in gran fondo events,...
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February 24, 2026
Garmin announces feature updates for select smartwatches
OLATHE, Kan. (February 24, 2026) /ENDURANCE SPORTSWIRE/ – Garmin (NYSE: GRMN) today announced new software and feature updates for select smartwatches, including Venu® X1, vívoactive® 6, fēnix® 8 Pro, Forerunner® 570 and Forerunner 970 and more, along with updates available to all users in the Garmin Connect app. These features can help users as...
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February 24, 2026
LemurStrap Launches Sales Partnership with B&H, the largest online photo and video equipment retailer in the U.S.
/ENDURANCE SPORTSWIRE/ - LemurStrap announces their newly cemented sales partnership with B&H Photo Video, which will enable the direct to consumer startup founded in 2024 to reach more photographers with their wildly popular and creative re-imagining of the conventional camera carry strap called the LemurStrap. In an era when ecommerce...
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